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CRM software is an excellent tool to streamline marketing campaigns. Learn about six CRM features that improve marketing efforts and how to choose a CRM.

This guide introduces PayPal Here and describes how small businesses can use the mobile credit card reader to accept payments from customers on the go.

SMS payments can help you obtain customer payments that might otherwise go missed – and that's not their only benefit.

QR (quick response) codes redirect scanners to online information. Learn five simple ways to use QR codes as a marketing tool to promote your company.

CRM data analytics can help you track sales and service performance and improve your methods. Learn about the types of CRM analytics and how to track them.

Word-of-mouth referrals can be more effective than traditional advertising if you know how to encourage them. This guide explains how you can do it.

Improving the customer experience is crucial to business success. Learn how to build positive customer relationships and keep your customers long-term.

In this guide learn what Yelp is, how to make the most out of business listings and how best to handle bad customer reviews.

Point-of-sale systems add ease and functionality to your business beyond processing transactions. Learn what to look for in a POS system.

Cutting prices can keep customers away. Find out how pricing affects consumer behavior and tips on how to price your brand best.

Most consumers have smartphones, making mobile marketing effective and inexpensive. Learn about mobile marketing platforms that make the process easy.

A salon can be a steady, profitable business. But before opening one, you need a business plan and preparation. Learn tips for opening a successful salon.

Dividing your audience into segments helps you deliver focused messages that resonate with each customer. Learn why and how to segment your customer list.

This guide offers tips to quickly grow your business and thus improve your ability to generate leads and make sales.

Customer engagement is vital for building brand loyalty and driving repeat business. Learn tips and tools for improving your customer engagement strategy.

Many businesses are so focused on new clients they ignore current customers. Learn strategies to grow your business while keeping your current customers.

Google offers several tools for small businesses, many of them free. Learn how to use tools like Google Business Profiles, Google Analytics and Google Ads.

These six tips can help you create a small business marketing plan that works to keep your audience engaged.

Customer loyalty is important if you want to build recurring business. This guide explains the best way to make your customers loyal to your brand.

Corporate social responsibility is prioritized now more than ever. Learn about ideas for businesses that provide eco-friendly products and services.

The CBD industry is growing rapidly. Learn about the CBD landscape, your legal obligations and what you need to start a successful CBD business.

Clover and Toast are versatile POS systems for retailers and restaurants. Learn how their features, pricing, integrations and customer service compare.

How you process and receive payments for your business is important to the customer experience. Learn why POS systems are usually the best way.

As the e-commerce industry continues to grow, small businesses are contending with hurdles. Learn the top challenges and what SMBs can do about them.

ZarMoney is our top pick for inventory management features within accounting software. Other similarly priced platforms lack such advanced inventory tools.

Shopify POS has numerous features that are ideal for e-commerce and retail businesses. Learn why Shopify is a great, affordable option for omnichannel businesses.

EZ Texting is an excellent service to help you control your text message marketing campaigns. Its many tools and resources are easy to find and use in the software's dashboard.

TouchBistro is an excellent POS system for restaurants looking for a way to manage their menu, tables, and staff. Learn more about how TouchBistro works.

Lightspeed's POS system is designed for retail businesses, restaurants and golf courses. Learn whether Lightspeed is the right choice for your business.

Clover's POS system includes well-designed hardware, intuitive software and competitive pricing. Learn why Clover is a good POS option for your business.