With makeup artists and fashion bloggers on the rise, many are turning to beauty as a creative outlet. The business is booming and growing each day, sparking competition between the multitude of companies in the industry.
To make a lasting impression on customers, these brands need to offer unique products. Here are 10 beauty businesses that are doing it right.
This women-run company based in the Hudson River Valley offers products for the skin, body, hair and senses. With their mantra, "beauty wild with nature," Captain Blankenship creates products with organic and wild-harvested ingredients, domestically grown when possible. Everything is cruelty-free and use no synthetic preservatives, parabens, sulfates or fragrances. Stored in recyclable, reusable glass packaging, the products connect you with nature through plant and essential oils, flowers, seaweeds and sea salt.
If you dream of having perfect skin, no makeup necessary, then Skin Laundry is right for you. The company offers affordable treatments, like laser and light therapy, to reduce acne, redness, unevenness, dullness, hyper-pigmentation and photoaging. They also sell cleansers, toners, moisturizers, sheet masks and sleep cycle pillowcases with silver ion technology, which prevents breakouts while you sleep.
Black Phoenix Alchemy Lab
Black Phoenix Alchemy Lab is a perfume company that creates handcrafted scents with a dark, romantic, Gothic tone. The brand specializes in scents inspired by pagan and mythological blends, as well as medieval, Renaissance and Victorian formulas. All of Black Phoenix's perfumes are hand-blended and cruelty-free, and though some products are honey-based, the rest are completely vegan. All their products use essential oils that are safe, therapeutic and natural. The company also works with charity programs like Green Power for a Green LA, the Red Cross and the Humane Society. [Feeling charitable? Check out these unique nonprofit organizations.]
Manicure lovers know that most nail polishes contain some not-so-natural ingredients. Habit's nail care products are vegan, cruelty-free and free of toluene, formaldehyde, formaldehyde resin, dibutyl phthalate (DBP) and camphor – toxic chemicals that are found in traditional polishes. The polishes are made with myrrh, an extract that helps strengthen nails, and the bottles are made with a bamboo overcap to be more sustainable.
Science lovers will flip for NER:D Skincare, a company that grows bio cellulose face masks. Bio cellulose is a thin woven structure of polysaccharides that develops from acetic acid bacteria (AAB), which can be found naturally and in products like balsamic vinegar. NER:D Skincare's masks use an AAB family called Acetobacter xylinum, and the company has bred this strain to create a smooth, even pattern of microfibrils, or fiber-like strands that adhere easily to the skin. The masks have a Generally Recognized as Safe (GRAS) rating by the Food and Drug Administration, and are marketed by the company as having hydrating, soothing and anti-aging effects.
Many cosmetics come in bulky containers and expire before you can even finish the product. Stowaway Cosmetics, on the other hand, sells essential makeup products in minimalist containers. You can fit them in nearly any bag, and you’ll never have to toss out a half-empty bottle again.
Your favorite bath products might smell good enough to eat, but what if you had soap that looked just as delicious? Soapopotamus – an Etsy shop that sells soaps, body lotions, perfumes and other handmade skin care products – is known for its food-shaped soaps, with bath products in everything from cinnamon rolls and donuts to sushi and pizza.
Pacific Shaving Co.
Shaving creams and other hair-removal products can contain chemicals, but Pacific Shaving Co. makes affordable shaving essentials that are all-natural, eco-friendly and good for the skin. The company has products for men and women made with ingredients like avocado oil, aloe, shea butter and green tea, and sells everything from shaving creams and post-shave moisturizers to exfoliating scrubs and blade oil for razors.
Looking for makeup to express your personality beyond the usual red lipstick and black mascara? Lime Crime is the brand for you. With colorful makeup options that are highly pigmented for the lips, eyes and nails, Lime Crime has a shade for everyone. Lime Crime is run by an independent team of makeup-lovers from Los Angeles, and all of their products are true-to-color and cruelty-free. The company also donates a portion of their proceeds to charity.
Melbourne, Australia-based Frank Body harnesses the power of coffee to create skin care products that target stretch marks, scars, cellulite and skin conditions like acne, eczema and psoriasis. Ground coffee is a natural exfoliator, states the company's website, and caffeine helps stimulate blood flow when applied topically to the skin, which aids in the treatment of many of the aforementioned skin conditions.
All the brand's products are formulated without parabens, phthalates, sulfates, silicones, mineral oils, glycols or other additives. Rather, the products are made using natural and naturally derived ingredients like coconut oil, mint extract and cinnamon – along with coffee, of course.
Additional reporting by Brittney Morgan.