Attracting new customers has never been easier for small businesses, thanks to the internet. Online marketing empowers small businesses to promote their products and services to customers not only where they're located, but across the country. Various online marketing strategies – search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing and link building – can increase your business's online presence.
Rather than carry out their own online marketing plan, many small businesses employ internet marketing services to do it for them. These companies offer a range of services to help businesses improve their online rankings and build a strong online profile.