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Grow Your Business Sales & Marketing

Best Internet Marketing and PPC Management Services of 2018

Best Internet Marketing and PPC Management Services of 2018
Credit: one photo/Shutterstock

Attracting new customers has never been easier for small businesses thanks to the internet. Online marketing gives small businesses the ability to promote their products and services to customers not only where they're located, but across the country. Various online marketing strategies such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing and link building are designed to increase your business's online presence.

Instead of executing their own online marketing plan, many small businesses employ internet marketing services to do it for them. These companies offer a range of services to help businesses improve their online rankings and build a strong online profile.

If you're thinking about hiring an online marketing company, you need to do your research to ensure you hire the right company for your business. Here is a roundup of our best picks and how we chose them, as well as some tips for choosing a provider.

Editor's Note: Looking for information on online marketing services? Fill out the below questionnaire to be connected with vendors that can help.

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Silverback Strategies is our pick for best overall PPC management tool because their account managers know the ins and outs of search engine and social network marketing. Silverback helps you find the best keywords, maximizes your return on investment and optimizes your bid management for ad placement. With this company, you receive a dedicated account manager who will answer all your questions and ensure you're getting the most out of your PPC management service.

Read a full review of Silverback Strategies on our sister site Business.com.

Our 2018 award for best internet marketing service goes to Act-On because of its helpful search engine marketing tools, marketing emails, web design and social listening. Act-On's internet marketing service can help businesses of all sizes excel online. This service has a range of email tools such as trigger emails, link building and spam filters. Also, its search engine tools can pull keyword reports, create PPC campaigns and audit your website.

Read a full review of Act-On on our sister site Business.com.

With WebiMax's helpful customer service and solid PPC management, this provider is our choice for the best PPC management service for small businesses. While this solution doesn't solely offer PPC management, it can bring resources from other areas of online marketing to create effective campaigns for your small business. You receive a dedicated WebiMax account manager who is certified in Google AdWords. This solution can help with landing page and ad design. 

Read a full review of WebiMax on our sister site Business.com.

HupSpot is our choice for the best internet marketing service for very small businesses. It provides every feature we looked for in a digital marketing service, at an affordable price. This solution's email marketing tools can send out automated emails and segment contacts into relevant lists. These tools make your contacts feel like a person to your company, rather than just a number. Other tools include SEO, keyword research and social media marketing tools.

Read a full review of HubSpot on our sister site Business.com.

To find the best PPC management and online marketing companies, we started by asking business owners which companies they've used and listing vendors that appeared on reputable online sources such as review sites and business websites.

We then researched these vendors and narrowed down our list based on different use-cases and criteria. Our research included reviewing each provider's website, comparing services and prices and studying user reviews. We also posed as business owner and contacted sales representatives to learn about their customer service and to ask questions we couldn't find online.

Here's the criteria we used to evaluate each service:  

  • Rates and contracts
  • Customer service
  • Reporting and analytics
  • Service limitations
  • Tools and services available
  • Email marketing tools
  • SEO tools and strategies

When you choose an online marketing company or PPC management provider, there are some features you should consider before signing up, including the set of features a company offers, its level of experience and the reporting features available.

With the best PPC management companies, you're assigned a dedicated account manager who is available to provide personalized services. You should also consider companies that are Bing-accredited and Google-certified partners.

The best online marketing companies offer helpful search engine marketing tools, marketing email tools, web and ad design, landing page creation and social listening tools.  

For more information, visit our full Best Picks page on Business.com.

Editor's Note: Looking for information on online marketing services? Fill out the below questionnaire to be connected with vendors that can help.

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Saige Driver

Saige Driver graduated from Ball State University in 2015 with a degree in journalism. She started her career at a radio station in Indiana, and is currently the social media strategist at Business News Daily. She loves reading and her beagle mix, Millie. Reach her by email, or follow her on Twitter.