As consumers gravitate toward video content, it has quickly earned its way into many marketing strategies across the world. Wyzowl found that 86% of businesses use video as a marketing tool and 92% of marketers value video as an important part of their marketing strategy. Although strategic video content can have a positive impact on your organization, the opposite can be said when a video posted online depicts your brand in an unflattering light.
A viral video can build up a brand in hours – and knock it down even faster. The same tool that can create priceless free publicity can easily become a double-edged sword, and plenty of companies in recent years have seen the downside of online videos.