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Hiring, payroll and other HR tasks typically fall to the owner of a small startup company but, as the company scales, there are a few clear indicators that it’s time to bring in professional HR help.
Managing employees and navigating the labyrinthian regulations that come with the task, is time-consuming and difficult. Human resources (HR) duties like hiring new employees, managing payroll, fielding complaints and ensuring legal compliance can be challenging. What’s a business owner to do when they are already focused on growing the business and running day-to-day operations?
For young or very small businesses, you can always handle HR yourself or outsource those tasks to a third-party company. However, at what point does it become necessary to hire a full-time, in-house HR person? We’ll explore HR functions, when to hire HR staff and how to tell if in-house or outsourced HR is right for your company.
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HR is the process of overseeing and shaping all employee matters. The term “human resources” can describe either this work or your company’s entire workforce.
An HR employee carries out the functions involved with overseeing and shaping employee matters. Small business owners might handle these functions themselves at first since they own the company and must ensure all the gears are turning.
Eventually, however, you may want to hire an HR employee or team. You can either hire HR in-house or outsource HR.
No matter which choice you make, HR employees will handle five main HR functions:
It’s clear that an HR person has their work cut out for them. But at what point in the business’s life cycle could you justify the added cost of bringing on an HR manager?
There’s no single answer as to when a business should hire an HR manager. The window can shift depending on a business’s industry, growth rate, strategic planning and workload. Instead, look to these indicators to help you decide when the time is right to bring a dedicated HR specialist on board.
Your business’s general organization is one indicator of when you might need a dedicated HR manager. As businesses grow, their staff often shifts from general roles focused on necessary tasks into more specialized roles and, eventually, narrowly focused departments. As that shift occurs, it makes sense to develop an HR department.
“When a business is small, it is normal for everyone to be in ‘all-hands-on-deck’ mode all the time,” said Jordan Brannon, president and co-founder of Coalition Technologies. “However, with any successful business, there is a point to be reached when you’re no longer so tight on cash and [staffing] that you cannot afford for your employees to specialize in their departments. At that point, it is time to hire a human resources person.”
Business owners could also judge their need for an HR manager by reaching a milestone number of employees, such as 50 or 100. However, according to Doug Coffey, HR expert and assistant teaching professor at the Rutgers School of Management and Labor Relations, specialization remains the real differentiator.
“Having an HR manager will probably be a necessity when the company approaches 100 or more employees, but the telltale sign is when the business starts to specialize into functions, such as IT, sales and operations,” Coffey said. “If you need a dedicated manager in those areas, you probably need the specialized knowledge of a human resources manager as well.”
Another method to determine whether you could benefit from a full-time HR specialist is to track your time spent on HR tasks and ask yourself, “Would my time be better spent growing the business?”
Once HR tasks begin demanding an inordinate amount of a business owner’s attention, it might be time to bring a dedicated HR manager to the team. If an owner’s efforts to grow revenue could cover the cost of a new salary and then some, the choice is clear.
“Business owners should track the time they’re spending on employee-related issues,” said Sharon DeLay, owner and CEO of GO-HR. “They should then consider what the impact to revenue growth would be if they spent that time instead in growing revenue. If the revenue growth activities would far outweigh ─ or would soon outweigh ─ the cost of HR resources, whether outsourced or hired, then it’s time to look at HR solutions.”
Business owners might feel they can go it alone and perhaps they can, but failing to hire an HR manager comes with risks that could develop into serious consequences, both organizationally and legally. Before deciding not to hire an HR manager as your business scales, you should be aware of the potential problems to which you are exposing your business.
Not having a knowledgeable HR professional can lead to confusion and disorder.
“A human resource manager helps to establish fairness and consistency throughout the organization,” Coffey said. “Employees come to know what to expect with policy development in hiring, performance management, reward allocation [and] leave policies. By not hiring HR managers, businesses may add to employee turnover, one of the highest HR-related costs. This happens when dissatisfied employees leave due to inconsistent, time-wasting, unfair policies.”
Beyond creating confusion or dissatisfaction among employees, the consequences of mismanaging logistics regarding HR-related tasks are steep. If a business owner is overwhelmed by the responsibilities of running the business and managing HR, they could find themselves in a record-keeping nightmare.
“When a business does not hire an HR manager, things will be missed,” Brannon said. “Important paperwork, completed photo releases that could lead to lawsuits, updating out-of-date paperwork, optimizing incorrect forms and keeping employee tax information up to date are all essential points that could be missed by a business owner running their own HR department.”
Those documentation issues can quickly balloon into legal problems, potentially resulting in fines or lawsuits. While late paperwork might not seem to be a significant threat at first, it can be a slippery slope that creates extra work at best and a legal disaster at worst.
When you’re ready to offload HR work to someone new, you can either hire new employees or enlist a third-party firm. Both entities will have the knowledge and skills to handle HR in ways that might be more difficult for you. Consider the following factors before you make your decision.
An HR specialist’s typical tasks include managing the recruitment and hiring processes, training personnel, staying up to date on business labor law compliance and ensuring the workplace is running efficiently. HR specialists also generally deal with employee pay, benefits packages and working conditions.
Of course, they also deal with employee complaints or disciplinary situations. The central theme that connects these tasks is that the HR specialist acts as a link between the employer and the employee and as a mediator who prevents or resolves workplace issues.
“It’s really hard as a business owner to put ourselves in the employees’ shoes,” said Steve Kurniawan, research analyst at Nielsen. “We mainly think from the perspective of how to grow the business ─ increasing revenue [and] winning markets ─ while the employees think about their promotions, their personal struggles. HR managers, on the other hand, will think as an employee and can better relate to the employees’ requests and needs.”
Besides acting as a crucial bridge between employee and employer, there are other key reasons why it’s important for your business to have a well-oiled HR operation.
HR helps leadership navigate challenges and change
HR teams are a crucial resource for a company’s senior leadership as unforeseen challenges arise. According to a survey conducted by the Society for Human Resource Management (SHRM), 77% of senior leaders agreed that they relied on their HR team to help navigate new situations and practices.
This became especially evident during the COVID-19 pandemic when many employers were faced with uncharted territory in terms of how to best keep their employees safe during the public health crisis. HR teams tracked evolving government rules and regulations and supported employees who were affected, SHRM reports.
Then, during the “Great Resignation,” senior leaders again turned to HR professionals to determine how best to recruit top talent amid unprecedented hiring challenges. It’s impossible to predict future challenges that will arise, but with a strong HR team in place, your business will be well-positioned to navigate any situation.
HR helps companies articulate their values and live them
HR teams play a crucial role in articulating a company’s mission and values, for example, by helping draft a company’s mission statement. While defining mission and values is an important first step, it’s much more challenging to ensure they are put into practice on a daily basis.
HR can play a crucial role by helping ensure everyone in the company is acting in a way that aligns with the business’ values. HR teams can celebrate employees who exemplify business values through their work and address any issues at work that might not align with these values. For example, if one of a business’s core values is sustainability, an HR person might suggest adding recycling bins to the break room as a way the company can live the value.
Similarly, HR may organize programs that encourage employees and employers to work together to put a company’s values into practice. For example, HR might organize a yearly volunteer day during which everyone at the company works together to clean up a local park. These types of efforts all go a long way to improving business culture.
According to Gallup data, the majority of the world’s workforce is “quiet quitting,” meaning they are not engaged at work. Gallup estimates that low employee engagement costs the global economy a staggering $8.8 trillion. Yet, there are proven strategies to increase employee engagement and your HR person can employ these strategies effectively.
Your HR team can work with your team members via performance reviews to learn about what’s causing their lack of engagement and then develop a goal-based strategy along with their managers to address the issues. Performance management is a crucial way to improve engagement and productivity and your HR person can manage this complex process in a fair and effective manner.
According to the American Psychological Association, 92% of workers report it’s very or somewhat important to them to work for a company that values their emotional and psychological well-being. Your HR person can work with employees to help reduce workplace stress and improve work-life balance. Above and beyond benefits management, HR staff can also head up employee health and wellness programs.
Employees who know their company values their mental and physical wellness are more likely to be happy at work. This can reduce employee turnover, saving your company time and money. Plus, healthier employees have more energy and less stress, increasing productivity.
There is no escaping the need for HR. The issue is how to maximize efficiency and the return on your investment. Many business owners try to handle everything on their own until doing so is no longer feasible. However, when handling something as sensitive and critical as HR, it’s important to build a department deliberately or outsource to a professional team as your business grows.
Thinking about HR early on ─ and at what point you should let go of specific responsibilities ─ will make it much easier to shift control to a dedicated HR manager down the line before things get messy.
Max Freedman contributed to this article. Source interviews were conducted for a previous version of this article.