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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

Latest: Advice, Tips and Resources

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Article
5 Free Logo Creation Tools
By Business News Daily Editor | February 23, 2019

Create your own logos in minutes with these free DIY logo makers.

Article
How to Learn Who Your Customers Are
By Business News Daily Editor | February 22, 2019

 

Article
Beware of Amazon Seller Scams
By Saige Driver | February 16, 2019

A lot of businesses sell products on Amazon to boost sales, but sellers are sabotaging others to get ahead.

Article
How to Learn from the Six Worst Telemarketing Experiences
By Bennett Conlin | February 07, 2019

Learn from these six awful telemarketing experiences to improve your business's outbound telemarketing efforts.

Article
First Impressions: What Good Design Can Do for Your Business
By Adryan Corcione | February 05, 2019

Whether it's your website, your logo or your marketing materials, design plays an important role in branding and promoting your small business.

Article
Small Business Guide to Postage Meters
By Marisa Sanfilippo | February 05, 2019

A postage meter allows you to send bulk mail to your customers. You'll never have to deal with stamps for your business again.

Article
6 USPS Promotions to Take Advantage of in 2019
By Matt D'Angelo | February 05, 2019

These promotions can help you cut your postage service shipping costs.

Article
Small Business Guide to Direct Mail
By Marisa Sanfilippo | February 05, 2019

In a primarily digital world, old-fashioned direct mail campaigns can stand out.

Article
3 Smart Tips for Reaching New Customers in Different Markets
By Sammi Caramela | February 05, 2019

Looking to expand your business and reach new consumers in other markets? Here's how to do it.

Article
7 Things Small Businesses Need to Know About PR
By Katharine Paljug | February 05, 2019

Public relations may seem like a need for large corporations or celebrities, but it can go a long way for the mom-and-pop shops. Here's what you need to know.

Article
Smart Marketing Strategies for Handmade Businesses
By Jennifer Post | February 05, 2019

Getting your name out there as a handmade craft business can be tough. These marketing tips can help your shop stand out.

Article
Big Data vs. CRM: How Can They Help Small Business?
By Business News Daily Editor | February 02, 2019

Big Data and CRM help small businesses make better decisions when it comes to their customers.

Article
How to Succeed In the Daily Deals Industry
By Nicole Fallon | February 01, 2019

Also known as "flash sales," daily deals websites have evolved tremendously over the last several years. Insiders from this branch of e-commerce share their thoughts about the evolution and future of...

Article
Retail Balancing Act: Selling In-Store and Online
By Nicole Fallon | January 31, 2019

Brick-and-mortar retailers are increasingly joining the world of e-commerce to keep up with customer demands. Here's how to successfully balance both arms of your sales operations.

Article
Your Customers Love a Good Story. Tell One
By Chad Brooks | January 31, 2019

No matter what you're selling, sometimes a good story is the thing that closes the sale.

Article
Start Small, Think Big: 4 Ways Entrepreneurs Can Grow
By Karina Fabian | January 26, 2019

You don't have to spend big to compete successfully with larger businesses. Here are some ways you can "think big" as a small business.

Article
5 Practical Ways to Incorporate QR Codes Into Your Marketing Plan
By Business News Daily Editor | January 25, 2019

These are some quick, easy ways to get started with QR codes.

Article
Deal or No Deal: Are Coupons Good for Business?
By Business News Daily Editor | January 23, 2019

 

Article
Black Hat Online Reputation Management Tactics to Avoid
By Adam Uzialko | January 17, 2019

Online reputation management can be a useful tool for small businesses to promote a positive image online. However, certain tactics can cause more problems than they solve.

Article
Entrepreneur's Guide to Building Better Media Relationships
By Sammi Caramela | January 17, 2019

Building positive media relationships is one of the most important tasks of entrepreneurship. Here's how to do it.

Article
7 E-Commerce Trends to Watch in 2019
By Sammi Caramela | January 11, 2019

Here are seven e-commerce trends to consider in 2019.

Article
Rebranding? 5 Essential Marketing Tips to Ensure Success
By Adam Uzialko | January 10, 2019

Branding is about establishing a lasting connection with your customers, so how should you go about marketing after a rebranding effort?

Article
How to Start Selling on Amazon
By Matt D'Angelo | January 08, 2019

Getting started on Amazon isn't difficult, but it's important to review the fees, Fulfillment by Amazon costs and the category you want to list your product in.

Article
More Than 50 Percent of Record-Setting Amazon Holiday Sales Made by SMBs
By Anna Attkisson | December 29, 2018

Small to medium-size businesses on Amazon had their best holiday season ever in 2018.

Article
Customer Retention Strategies for Small Businesses
By Katharine Paljug | December 20, 2018

Don't just chase new customers. Focusing on your existing customers is paramount to any small business.

Article
Selling: The Skill Everyone Needs
By Katharine Paljug | December 19, 2018

Getting better at selling means speaking the other person's language, focusing on benefits instead of features and not pushing for a sale.

Article
Bar Rescue's Jon Taffer Explains How to Fix a Failing Business
By Adam Uzialko | December 11, 2018

When a business is failing, it can be difficult to turn it around. Bar Rescue's Jon Taffer explains what holds businesses back and how failing companies can recover.

Article
How Small Businesses Must Adapt to the Amazon Effect
By Matt D'Angelo | November 21, 2018

The Amazon effect is real, but small businesses can adapt to survive. It's time to start selling your products online.

Article
How to Prepare for a Presentation, Even if You're Nervous
By Mona Bushnell | November 15, 2018

Terrified of public speaking? We've got you covered. These tips will help you prepare for your first presentation and calm your nerves.

Article
Have a Seasonal Business? 4 Tips for Year-Round Profitability
By Saige Driver | November 13, 2018

Seasonal businesses may have a tough time making ends meet during the offseason. Here's how seasonal businesses can stay profitable all year long.