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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

Latest: Advice, Tips and Resources

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Article
7 Things Small Businesses Need to Know About PR
By Katharine Paljug | February 05, 2019

Public relations may seem like a need for large corporations or celebrities, but it can go a long way for the mom-and-pop shops. Here's what you need to know.

Article
Smart Marketing Strategies for Handmade Businesses
By Jennifer Post | February 05, 2019

Getting your name out there as a handmade craft business can be tough. These marketing tips can help your shop stand out.

Article
Big Data vs. CRM: How Can They Help Small Business?
By Business News Daily Editor | February 02, 2019

Big Data and CRM help small businesses make better decisions when it comes to their customers.

Article
How to Succeed In the Daily Deals Industry
By Nicole Fallon | February 01, 2019

Also known as "flash sales," daily deals websites have evolved tremendously over the last several years. Insiders from this branch of e-commerce share their thoughts about the evolution and future of...

Article
Retail Balancing Act: Selling In-Store and Online
By Nicole Fallon | January 31, 2019

Brick-and-mortar retailers are increasingly joining the world of e-commerce to keep up with customer demands. Here's how to successfully balance both arms of your sales operations.

Article
Your Customers Love a Good Story. Tell One
By Chad Brooks | January 31, 2019

No matter what you're selling, sometimes a good story is the thing that closes the sale.

Article
Start Small, Think Big: 4 Ways Entrepreneurs Can Grow
By Karina Fabian | January 26, 2019

You don't have to spend big to compete successfully with larger businesses. Here are some ways you can "think big" as a small business.

Article
5 Reasons to Try Text Message Marketing for Your Small Business
By Business News Daily Editor | January 25, 2019

Text messaging isn't just a convenient way to chat with friends. It’s also a powerful mobile marketing tool for small businesses.

Article
5 Practical Ways to Incorporate QR Codes Into Your Marketing Plan
By Business News Daily Editor | January 25, 2019

These are some quick, easy ways to get started with QR codes.

Article
Deal or No Deal: Are Coupons Good for Business?
By Business News Daily Editor | January 23, 2019

 

Article
Black Hat Online Reputation Management Tactics to Avoid
By Adam Uzialko | January 17, 2019

Online reputation management can be a useful tool for small businesses to promote a positive image online. However, certain tactics can cause more problems than they solve.

Article
Entrepreneur's Guide to Building Better Media Relationships
By Sammi Caramela | January 17, 2019

Building positive media relationships is one of the most important tasks of entrepreneurship. Here's how to do it.

Article
7 E-Commerce Trends to Watch in 2019
By Sammi Caramela | January 11, 2019

Here are seven e-commerce trends to consider in 2019.

Article
Rebranding? 5 Essential Marketing Tips to Ensure Success
By Adam Uzialko | January 10, 2019

Branding is about establishing a lasting connection with your customers, so how should you go about marketing after a rebranding effort?

Article
How to Start Selling on Amazon
By Matt D'Angelo | January 08, 2019

Getting started on Amazon isn't difficult, but it's important to review the fees, Fulfillment by Amazon costs and the category you want to list your product in.

Article
More Than 50 Percent of Record-Setting Amazon Holiday Sales Made by SMBs
By Anna Attkisson | December 29, 2018

Small to medium-size businesses on Amazon had their best holiday season ever in 2018.

Article
Customer Retention Strategies for Small Businesses
By Katharine Paljug | December 20, 2018

Don't just chase new customers. Focusing on your existing customers is paramount to any small business.

Article
Selling: The Skill Everyone Needs
By Katharine Paljug | December 19, 2018

Getting better at selling means speaking the other person's language, focusing on benefits instead of features and not pushing for a sale.

Article
Bar Rescue's Jon Taffer Explains How to Fix a Failing Business
By Adam Uzialko | December 11, 2018

When a business is failing, it can be difficult to turn it around. Bar Rescue's Jon Taffer explains what holds businesses back and how failing companies can recover.

Article
How Small Businesses Must Adapt to the Amazon Effect
By Matt D'Angelo | November 21, 2018

The Amazon effect is real, but small businesses can adapt to survive. It's time to start selling your products online.

Article
How to Prepare for a Presentation, Even if You're Nervous
By Mona Bushnell | November 15, 2018

Terrified of public speaking? We've got you covered. These tips will help you prepare for your first presentation and calm your nerves.

Article
Have a Seasonal Business? 4 Tips for Year-Round Profitability
By Saige Driver | November 13, 2018

Seasonal businesses may have a tough time making ends meet during the offseason. Here's how seasonal businesses can stay profitable all year long.

Article
Tips and Tricks for Planning and Delivering Your Business Presentation
By Sammi Caramela | November 01, 2018

Here are tips to help business owners and professionals better plan and deliver their presentations.

Article
What Are Loss Leaders? Should Your Online Business Offer Them?
By Mona Bushnell | October 24, 2018

Small business owners share their strategies for offering online loss leaders.

Article
Bin There Dump That Believes Customer Service Is Key to Success
By Bennett Conlin | October 23, 2018

A San Antonio business uses exceptional customer service to stand out from competitors.

Article
7 Best Podcasts for Salesforce Fanatics
By Mona Bushnell | October 23, 2018

If you can't get enough of Salesforce updates, CRM admin tips, and general sales and marketing chatter, check out these awesome Salesforce-related podcasts.

Article
Trade Show Displays: A Buyer's Guide
By Adryan Corcione | October 15, 2018

Thinking about purchasing a trade show display? Here's what you need to know.

Article
3 Tips on Raising Prices Without Losing Customers
By Sammi Caramela | October 11, 2018

Follow these three tips to retain customers while still raising prices.

Article
What's Really Working in Sales Today
By Marisa Sanfilippo | September 19, 2018

Most salespeople follow their gut instinct to guide what they should do to close a sale. However, thanks to recent data, we now know the strategies successful sales reps use.

Article
Google Ads Secrets: What Works for Small Business
By Matt D'Angelo | September 18, 2018

There are several strategies you can implement with Google Ads to drive sales for your business.