Latest Content

Chatbots are becoming common tools for e-commerce, sales, customer service and marketing. Learn how to incorporate chatbots into your small business.

Website visitor tracking offers valuable and in-depth information that marketing and sales teams can use to refine their efforts and obtain quality leads.

A sales pipeline can help you determine how your leads convert to customers and how you retain customers. This tool is useful for sales, marketing and customer service teams.

Sales reports can be sources of deep insight into the products and services that generate the biggest return.

Learn what a sales forecast is, why it’s important and how to create one.

Find out how marketing automation works, the benefits and which tasks you can delegate to an automated solution.

Maternity leave policies can boost employee retention and attract top talent. Learn about maternity leave laws and how to develop a maternity leave policy.

Does your team work from home sometimes (or all of the time)? If so, you could be increasing your cybersecurity risks — but you can change that.

Millennials are a large and important part of the American workforce. Learn how to keep these important assets to your company.

Dividing your audience into segments helps you deliver focused messages that resonate with each customer. Learn why and how to segment your customer list.

Find out how several major brands are implementing diversity and inclusion in their culture and daily operations.

This guide explains the benefits of a lead capture form and how to build one for your landing pages.

Sales scripts help keep your sales team on the same page when contacting leads, prospects and customers. This guide explains how to develop a sales script that works.

Surveys help companies better understand their target market. Learn how to use surveys for your business.

This guide explains the meal and rest break laws all small businesses should know to ensure regulatory compliance when making their teams’ schedules.

Impactful CTAs prompt your audience to take actions that benefit your business. Here is a guide on everything you need to know.

Employers can reimburse employees for healthcare costs via a health reimbursement arrangement and other methods. Learn the rules and laws you must follow.

Mission statements reflect your company's goals, purpose and values – why it exists. Learn how to craft the perfect mission statement for your business.

Despite work etiquette, no laws require employees to give two weeks' notice. Learn why this practice is beneficial for both employers and workers.

Sometimes a business needs to conduct layoffs and make new hires at the same time. Here are best practices to use.

Workflow automation standardizes time-consuming manual work and can boost employees' productivity. Learn how to implement workflow automation solutions.

Want to try crowdfunding your business venture? Here are 10 ways to get the most out of your crowdfunding campaign.

Resource managers are responsible for allocating the appropriate resources to ensure a project is completed on time and within budget.

A disciplinary action policy standardizes your company's response to incidents that violate its policies. Learn how to create a disciplinary action policy.

When choosing an HRIS, you want to ensure the right functionality for you and your employees. Learn how you could benefit from the right HRIS.

Providing 401(k) plans has advantages for both business owners and employees. Learn about tax credits, exclusions, matching and more.

Project management software helps keep teams coordinated, effective and efficient, including those who work in the construction industry.

Triggered emails can save time and increase revenue for your business. Learn what the different types are and how to create your own campaign.

Landing pages offer relevant information and serve your most important CTAs. Here's how to ensure your landing page is optimized to drive conversions.

Benefits administration helps your HR team create, manage and update employee benefits. Learn the importance of benefits administration and tools to help.