Facebook Ads are one of the most effective ways for customers to find your business on social media. Now, it's one of the easiest ways for them to reach you, too.
Facebook is launching the "Call Now" and "Get Directions" buttons to Facebook Ads to make it more convenient for customers to reach businesses directly from their mobile phones. Part of Facebook's local awareness ads program, these two new features aim to help small businesses expand their reach in the most cost-effective way possible.
Here's how the new buttons work and how you can create local awareness of Facebook ads with these call-to-action buttons. [Facebook for Business: Everything You Need to Know]
How the buttons work
The Call Now button appears at the bottom right corner of each ad unit that appears on users' News Feeds on the Facebook mobile app. All customers have to do is tap on the button and their phone will automatically call your business.
The Get Directions button works the same way. Customers who wish to visit your business simply have to tap on the button and it will automatically launch their maps or directions app and show directions from their location.
With these call-to-action buttons, customers save time from having to search for your contact information. By allowing them to instantly reach you, they are more likely to visit your business and make a purchase.
Creating and measuring an ad
Facebook makes it easy to set up a local awareness ad with the new buttons. These ads can be created straight from your Facebook Page, where you'll choose which call-to-action button you want to use. Set your budget and target area, and Facebook handles the rest.
To measure your ad's and button's performance, Facebook has also added the call-to-action metric to the Facebook Ads analytics tool. There you'll find how many people you've reached with the ad and how many are clicking on the Call Now and Get Directions buttons.
Find out more about the new call-to-action buttons and local awareness ads at Facebook for Business.