4 Things Job Seekers Hate About Online Applications

Recent data on applying for jobs online

Several present-day findings corroborate the results of Sevenstep RPO’s now 8-year-old study. Here are some of those findings:

• According to Glassdoor, the average corporate online job application yields 250 candidates, only four to six of whom will be offered an interview. In most cases, only one of these candidates is ultimately hired.

• According to Indeed, 44% of online job applicants wait at least two weeks to hear back from prospective employers. Across all job applicants, 48% found the long wait times associated with applying for jobs online highly frustrating.

• AARP found that the trend of seniors being ignored or even discriminated against in the hiring process has continued, both online and offline. In a 2018 survey, 61% of respondents reported either experiencing or witnessing workplace age discrimination. Another 38% described the practice as common.

2013 Sevenstep RPO study findings

“Since the economy bottomed out in 2008, the resume black hole has gained folklore status, cropping up in the national employment conversation every few months,” said Paul Harty, chief solutions officer of Sevenstep RPO, when the firm’s survey was first published. “While employers might prefer to believe it’s a myth, our recent survey of more than 2,500 job seekers indicated that this phenomenon is real, and that employers’ automated applications are a major contributor.” [Looking for work? Using these resume writing tips might help you land the job.]

Building a robust, sustainable talent pipeline should be at the top of every company’s agenda, said Harty, but employers aren’t managing the application process in a way that allows them to fully capture and leverage their candidates’ talent. Sevenstep used its survey data to reveal the top four problems candidates were having with online job applications.

1. Candidates who apply online are often ignored.

One-quarter of survey respondents indicated that they never received employer acknowledgment of their last online application. Seniors and millennials appeared to be the most likely of all age groups to be ignored by employers, with nearly 45% of seniors and 40% of millennials reporting that they didn’t get an employer response.

2. Online applications take too long to fill out.

Nearly one-third (30%) of all candidates wouldn’t spend more than 15 minutes filling out an online application, although tolerance for lengthy applications varied by age. Candidates ages 25 to 34 appeared to be the most impatient age group, as 36% of them were willing to spend 15 minutes or less, while 35% of millennials (then under age 25) were willing to spend 45 minutes or more on a single application.

3. Employers don’t stay in touch.

Sevenstep’s survey authors noted that employers should create true talent communities through networking to foster ongoing candidate engagement, even if there are no available positions for that particular candidate. Two-thirds of all candidates surveyed weren’t asked to join prospective employers’ talent communities, meaning there was no further communication after they submitted their applications.

4. Candidates get an automated response, not a response from a real person.

More than 40% of all survey respondents said they seek out a direct human resources contact on the business’s website, even after filling out an online application. This behavior is especially prevalent among higher-income households: 80% of candidates with incomes between $100,000 and $150,000 reported that they would rather apply directly through a hiring manager than through an online form.

Based on Sevenstep’s study, the best way for employers to avoid pushing talent away is to be responsive to and engaged with candidates. Looking to make the recruiting process easier on candidates? Read our reviews of the best HR software, many of whom offer recruiting tools.

How to make the best of your online job search

Clearly, applying for jobs online is no small feat. The chances of securing a position, let alone hearing back from employers, can often be so small it’s defeating. But your chances still aren’t zero. You can also increase them if you take these steps:

• Consider your personal branding. If you’ve ever marketed a company online, you’re probably familiar with how branding helps small businesses connect with consumers. You can apply this logic to your connections with employers. When your public presence is consistent, insightful, and relevant to your field, your chances of making a great first impression increase.
• Narrow your focus. Given all the above figures, applying for every job in sight is a quick route to feeling super down in the dumps. It’s also a complete waste of your time. Try applying solely to jobs for which you’re sure you’re qualified. The same goes for networking and job search platforms – only travel paths pertinent to your field, interests and strengths.
• Use an online resume builder. As mentioned above, the average job posting attracts 250 candidates, and at most, six of them typically hear back. Amid this competition, your resume will truly need to stand out to reach the top of the pile. An online resume-building service can help. Visit our online resume-building best picks page to learn what these services can offer and decide which platform is right for you.
• Make sure you pass background checks. Chances are your prospective employers are using an employee background check service to check your background before contacting you. So even if you think your background is squeaky-clean, it’s worth investigating. This typically costs very little – and eliminating this major obstacle to applying for jobs online may be well worth the investment.

Max Freedman contributed to the writing and reporting in this article.