This email and social media marketing platform lets you send email marketing campaigns and schedule posts to your social networks from one dashboard, eliminating the need for multiple separate tools to do your online marketing. VerticalResponse's content-block email editor lets you easily add "follow us" and "share to social" buttons to all your emails and give your readers additional ways to engage. VerticalResponse is free for up to 4,000 emails to up to 300 contacts. Beyond these numbers, you have to select one of the paid plans, which start at $11 a month.
Having trouble managing multiple social media accounts? Sociota is a social network management and monitoring platform with the ability to integrate multiple Facebook, Twitter or LinkedIn accounts. The platform is easy to use, with features that allow you to post Facebook updates, track Twitter streams, monitor industry conversations and more. Sociota is free for individuals, and paid plans (usually for businesses) begin at $17 per month.
With Hootsuite, you can manage multiple social networks, schedule messages and tweets, analyze your social media traffic, track conversions, and measure campaign results from one user-friendly dashboard. Hootsuite's social analytics let you create unlimited custom reports, so you can track metrics like top content, likes and shares, follower demographics, and traffic sources. These features help you easily measure reach, increase engagement and maximize your visibility across all types of social channels. Hootsuite supports more than 35 social networks, including Facebook, Twitter, Instagram, YouTube and LinkedIn. Free Hootsuite accounts offer limited features and are best for individuals. Paid business packages start at $29 per month after a 30-day free trial.
With more than 4 million users, Buffer is one of the most popular and well-known social media management tools on the market. This platform offers scheduling for the major social networks like Facebook, Twitter, LinkedIn, Pinterest and Instagram, as well as detailed analytics to show your post activity, influencer engagement, potential reach and more. Buffer makes it easy to create custom social schedules (including the timing and frequency of your posts for each network) and allows you to "re-Buffer" (reshare) any posts that need an extra boost.
Vivial is a social and mobile marketing platform designed for local businesses. To drive in-store sales, Vivial integrates things like SEO, mobile websites, advertising and online videos. The service can also boost your social media reach and help you with local print directories. Vivial's dashboard is easy to use, letting you see the progress of your social, email, SEO, mobile and local campaigns in one place.
Additional reporting by Jill Bowers.