Strategy

CRM models can help you better understand how your company reaches, converts and retains customers.

What is a B2B business? This guide includes all you need to know about a business that primarily provides goods or services to other companies.

Businesses that practice corporate social responsibility aim to improve communities, the economy or the environment.

Hiring a consultant can help businesses improve performance and make necessary changes to achieve success.

Knowing your business's managerial structure is important for maintaining order.

As companies manage their workforce in a post-pandemic era, here are 10 ways HR experts expect human resources departments to change.

Learn about the different types of company mergers and their benefits.

One perk that may help attract and keep top talent is the flexibility to work a compressed work schedule.

You should always take opportunities to re-evaluate your business and determine where you might be able to do better. These ten best practices will help you ensure success.

Paying taxes is never fun, but there are steps you can take to reduce your business's tax liability.

Here are some tips to help you make the most of Giving Tuesday.

A PR crisis can be challenging to navigate, but these six steps can help your brand recover.

Here's what you need to know about project resource management to become more efficient.

With the 2020 presidential election nearing, find out which candidate offers the best agenda for new business owners.

Employees want to work at companies that share their values.

Find out why company culture is important for recruiting and retaining top talent and how to create a great company culture for your business.

Diversity and inclusion training can improve equality in your workplace. Here's how to create a program to do just that.

We asked how small businesses are dealing with ongoing USPS delays.

What strategic advantages does your business have over the competition? Find out what core competencies are and how to identify them.

Using a SWOT analysis tool provides you with the guidance you need to successfully lead your business.

Token statements will land your business in trouble. How can your business walk the walk with meaningful corporate activism?

Knowing whether your business is considered small by the Small Business Administration is important, because the official classification has a number of benefits.

A BCG matrix helps businesses analyze both the current and future competitive landscape of their industry, and then plan accordingly.

Companies that fail to focus their cultures, strategies and employees on pleasing customers are encouraging failure.

Make creating a SWOT analysis easier and faster with these free SWOT analysis templates.

Gamification injects game play and rewards into everyday activities to build customer loyalty and increase engagement.

Moving your small business can be a challenge, but the right planning can make it much easier.

Natural disasters like fires, floods and hurricanes can strike at any time. Here's how to rebuild and recover your business.

Even four years after a founding entrepreneur's death, most firms show no sign of recovering.