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Business Growth Starts With a Strong Recruitment Strategy

Business Growth Starts With a Strong Recruitment Strategy
Credit: Singkham/Shutterstock

Want a happy, engaged workforce that's poised for long-term growth and success? Put a recruitment strategy in place to hire the best people, new research suggests.

According to a recent report by Citation, a provider of HR and employment law solutions, 65 percent of the 139 small business owners surveyed said that employing a specific recruitment HR strategy has a direct impact on business success and financial growth.

According to Zuraida Curtis, field HR consultant at Citation, good recruitment strategies not only help with employee morale and overall happiness, they also assist retention. Curtis explained that by keeping employees engaged, business can actually avoid having to undergo frequent recruitment processes. Allowing for growth potential and training creates a happier employee.

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"Smaller businesses can have higher engagement levels than larger ones because their people are not just a payroll number, they are a person — and this really matters." Linda Jodrell, HR director for Citation, said. "Give someone support in a time of personal need and you will get it paid back tenfold." [See Related Story: 15 Cool Job Perks That Keep Employees Happy]

Curtis advised businesses looking to create a good recruitment strategy for growth to follow these tips.

Analyze. Take a close look at business needs as well as goals and objectives that you want to achieve.

Identify. Know your long-term plans for expansion or reduction in staff members, critical roles in the business, and any gaps that need to be filled. Also, be on the lookout for seasonal fluctuations in staffing requirements.

Determine. Figure out what the best recruitment method is for your business. Job searches via social media are increasing and this method can be used to effectively target candidates with specific skills sets.

Secure. Provide a competitive salary and opportunities for personal growth within your business. According to the survey, 13 percent of employers said salary is the most important factor in retaining employees.

Establish. Decide on, and put into practice, a method to measure results and test whether your strategy is working. Also, establish a training budget to develop and enhance skills and knowledge.

Knowing what not to do when creating a recruitment HR strategy is almost as important as knowing what to do. As a business owner looking for new hires, do not be vague about what the job requires: Have a clear job description and person specification for the job, Curtis said. Be clear about the required skills and experience and what the job entails, including hours of work and role responsibilities.

"Try to avoid hiring on gut instinct," Curtis said. "Have a structured hiring process with an effective interview process. Verify qualifications through the interview process and complete background checks such as references."

Looking to avoid other common hiring mistakes? Check out this Business News Daily guide.

Jennifer Post

Jennifer Post graduated from Rowan University in 2012 with a Bachelor's Degree in Journalism. Having worked in the food industry, print and online journalism, and marketing, she is now a freelance contributor for Business News Daily. When she's not working, you will find her exploring her current town of Cape May, NJ or binge watching Pretty Little Liars for the 700th time.