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Startup Basics

Find the Information You Need to Know Before Starting a Business

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Article
You’re Being Sued: A Guide to Handling a Business Lawsuit
By Jennifer Post | February 21, 2023

What should you do if someone sues your small business? Here's advice from legal experts on how to handle a business lawsuit.

Article
Etsy Alternatives for Crafty Entrepreneurs
By Max Freedman | February 21, 2023

If you're an entrepreneur selling creative wares online, Etsy is the obvious choice. But check out these 13 Etsy alternatives that may be right for you.

Article
What is C2C?
By Andreas Rivera | February 21, 2023

Facilitating purchases between consumers can be a lucrative business strategy. Learn how C2C – customer to customer or consumer to consumer – works.

Article
How to Find a Factory to Manufacture Your Product
By Bennett Conlin | February 21, 2023

Learn how to turn your product idea into a tangible item by finding the perfect factory to manufacture your product.

Article
Bootstrapping or Equity Funding: Which Is Better for Your Business?
By Adam Uzialko | February 21, 2023

Should you rely on personal finances to start your new company, or should you look for outside investors such as family and friends?

Midsection close up of unknown caucasian man holding a box with personal items stuff leaving the office after being fired from work due recession economic crisis downturn losing job company shutdown
Article
Quitting Your Day Job? The Basics on Benefits Coverage for Entrepreneurs
By Saige Driver | February 21, 2023

Ready to leave the corporate world behind? Here's what you need to know about getting benefits coverage when you're self-employed.

Article
What Is an LLC?
By Simone Johnson | February 21, 2023

An LLC is a limited liability company; it protects a business owner's personal assets. Learn the pros and cons of LLCs and how to start one.

Article
11 Things to Do Before Starting a Business
By Stella Morrison | February 21, 2023

Before jumping right into launching a new business, spend time getting everything prepared. Here are the steps to take.

Article
How to Turn Your Idea Into a Product (and Launch It!)
By Kiely Kuligowski | February 21, 2023

Learn how to turn your idea into a prototype, turn that prototype into a product, and bring that product to market.

Article
How to Buy Small Business Insurance
By Mona Bushnell | February 21, 2023

Liability insurance is a must for small businesses, but choosing the right plan can be hard. Learn how to choose the right insurance for your business.

Article
Opening a Restaurant? Here’s Your Equipment Checklist
By Kiely Kuligowski | February 21, 2023
Article
Business Bank Account Checklist: Documents You’ll Need
By Kiely Kuligowski | February 21, 2023

Before you apply for a business bank account, you need to gather your business licenses and identification documents. Get the full list here.

Article
How to Run a Business in Florida
By Adam Uzialko | February 21, 2023

Understand the challenges and opportunities of doing business in Florida, including the tax laws, access to capital, cost of living, and labor market. 

Article
What Is B2B, and How Does It Differ From B2C and DTC?
By Mark Fairlie | February 21, 2023

B2B companies offer products and services for other businesses and organizations. Learn how B2B works, and how it differs from B2C and DTC models.

person taping up a box to ship
Article
Top E-Commerce Challenges Facing SMBs
By Jennifer Post | February 21, 2023

As the e-commerce industry continues to grow, small businesses are contending with hurdles. Learn the top challenges and what SMBs can do about them.

Article
The Best States for Small Businesses in 2022
By Andrew Martins | February 21, 2023

Where to set up shop is a crucial decision for entrepreneurs. Learn which states have the most SMB-friendly policies for starting and running a business.

Article
The Fundamentals of Contract Management
By Bennett Conlin | February 21, 2023

Learn the stages and steps of contract management, as well as how software or a contract manager can help.

Article
The Importance of Healthy Business Relationships
By Siri Hedreen | February 21, 2023

New businesses may be short on cash, but quality business relationships are a valuable resource. Learn business relationship types and how to nurture them.

Businessman using laptop computer
Article
‘Doing Business As’: How to Register a DBA Name
By Simone Johnson | February 21, 2023

A DBA (doing business as) is the name you want the public to call your company. Learn how to file for a DBA name and find out the costs and advantages.

marketing fails
Article
How to Find Your Business Niche
By Skye Schooley | February 21, 2023

Learn how to identify your niche market, and then create and follow a niche strategy to dominate your business's niche in its industry.

Article
Small Business Resource Guide for Veterans
By Julianna Lopez | February 21, 2023

Transitioning from military service to civilian life can be difficult, especially when it comes to your career. Here are a few tools to get you started.

Article
Tax and Business Forms You’ll Need to Start a Small Business
By Andrew Martins | February 21, 2023
Article
Open Enrollment: What Small Businesses Need to Know About the Affordable Care Act
By Marisa Sanfilippo | February 21, 2023

Open enrollment lets you elect benefits packages for your employees. Here's what you need to know to create the best offering for your workers.

Two business owners packing goods for a delivery
Article
How to Know if You Really Classify as a Small Business
By Max Freedman | February 21, 2023

When your company meets the Small Business Administration's definition of "small," it may qualify for benefits.

Article
Should You Set up Your Business as an LLC or an S Corporation?
By Simone Johnson | February 21, 2023

Selecting the correct business type can help your business succeed and flourish. Find out whether your company should be an LLC or an S corporation.

Article
What Is a Business Consultant?
By Sean Peek | February 21, 2023

A business consultant can help you streamline processes and boost profits. Learn what consultants do and how to choose the right one.

Article
How to Register a Business Trademark
By Simone Johnson | February 21, 2023

Registering your business trademark is a form of protection for your brand. Here's how to do it right.

Article
How to Choose the Best Legal Structure for Your Business
By Joshua Stowers | February 21, 2023

When starting a business, you need to set up the proper legal structure. Learn about your options and how to choose a structure.

Article
What Is B2C?
By Bassam Kaado | February 21, 2023

B2C stands for business to consumer. In B2C transactions, businesses sell products or services directly to consumers. Learn how B2C businesses operate.

Article
What Business Expenses Do You Need to Track?
By Adam Uzialko | February 21, 2023

Tracking business expenses is an important part of managing cash flow and maximizing tax deductions. Here are the business expenses you should track.