Square POS Review and Pricing

Why Square Is Best for Small Businesses

Square is an excellent POS system option for businesses of all sizes. However, we were particularly sold on Square as a small business POS solution. Its free software plan has robust functionality, and its payment processing fees are straightforward and easy to understand – ideal if you’re just starting a business.

Square provides numerous affordable hardware options. However, it also helps businesses accept various payment methods, including contactless payments like NFC mobile payments, on mobile devices without any additional hardware. This means new businesses can start accepting payments without a large upfront investment. 

Square is an excellent POS system for small businesses and startups. Source: Square 

Usability

We were impressed by how easy it is to set up and use Square’s software. The interface is highly intuitive, and there’s no training required to get started. Business owners and their teams should be able to manage setup on their own easily. However, if you do run into problems during setup, you can access chat and in-app support for help. 

Additionally, we were pleased that the company provides an extensive online resource library with how-to articles and guided tutorials. And the Square Seller Community forum is active and helpful, so you should always be able to find someone who can answer your questions. 

We also like that Square’s software easily integrates with dozens of popular third-party apps, including Wix and WooCommerce, to help you create a customized solution. Square also features QuickBooks POS integration with QuickBooks Online and Desktop versions.

Square Features

POS System

We were impressed by Square’s numerous POS system benefits. You can use Square to accept card-present and card-not-present payments, including online and phone payments. You can even accept contactless payments right from your phone by downloading the Square mobile app. You can also set up an online store to start selling online or use the software to make sales through Instagram or Facebook.

We also like that Square comes with detailed POS reporting and analytics features. Track payments and monitor revenue growth over time via Square’s POS sales reports. You can also monitor customer preferences and learn why customers return to make repeat sales. You can even create a customer loyalty program and a digital gift card program to drive repeat visits.

Use Square’s POS features to track customer preferences and build loyalty programs. Source: Square

Hardware

We appreciate that Square provides several hardware options so businesses can choose the right setup for their needs. Here’s an overview of Square’s hardware:

• Square Register: The fully integrated Square Register comes with a dedicated customer display. It includes protection from eligible chargebacks and a two-year limited warranty.
• Square Stand: The Square Stand turns your iPad into a POS system. It comes with a customer-driven checkout and a built-in card reader.
• Square Terminal: The Square Terminal is an all-in-one credit card machine that lets you accept payments and print receipts. Customers can use the terminal to tap, swipe or dip their cards.
• Square Reader: The Square Reader lets you accept chip cards and contactless payments.
• Square Reader for magstripe: You can plug this reader into your phone to accept magstripe payments. 

Square provides all the hardware options you need to run your business. Source: Square

Square for Retail

We really like Square’s retail features that make it easy for businesses to sell products online or at a brick-and-mortar location. Use the software to accept payments, manage inventory, and streamline operations. We also like that you can use Square to set up a free e-commerce account or integrate an existing online store.

Square for Retail includes inventory management features that help small businesses streamline operations. Source: Square

Square for Restaurants

We like that Square is a robust POS solution for restaurants as well as retailers. Use Square’s POS system to manage front- and back-of-house operations, handle your menu, keep the line moving, and offer free delivery or pickup on all orders. We also appreciate that Square offers mobile POS features that let you accept tableside mobile payments – keeping customers moving in and out of your restaurant faster.

Square for Restaurants includes menu-management features. Source: Square

Appointment Booking

We were impressed by Square’s built-in appointment scheduling feature. Not many competitors offer this functionality. You can manage your availability from the app and let customers book appointments or classes with you online. This feature makes Square an excellent option for service providers. 

Square’s appointment-booking feature simplifies scheduling. Source: Square

Square Pricing

Square offers three software plans: free, Plus and Premium. 

• Free: Square’s free plan impressed us, allowing businesses to accept payments online, in person or over the phone. Not many competing POS solutions offer such a full-featured free plan.
• Plus: The Plus plan costs $29 monthly and comes with advanced features for restaurants, retailers and service-based businesses. 
• Premium: The premium plan is designed for companies with more comprehensive needs; it comes with custom pricing. 

You must also pay the following payment processing fees:

• In person:6 percent + $0.10 per transaction
• Online: 9 percent + $0.30 per transaction
• Manual: 5 percent + $0.15 per transaction
• Invoices: 3 percent + $0.30 per transaction

Setup

We like that Square makes setting up your POS system seamless. Its easy setup process makes Square an excellent choice for businesses that want to start accepting payments immediately. 

Here’s how to get your Square system set up: 

• Download the Square app to your mobile device. 
• Create your account; Square will then ship you a free card reader. 
• Enter your banking information. Square will make two small deposits to your account. 
• Once the deposits appear, log in to your Square account to verify your information and the deposit amounts. 
• Once you receive your card reader, plug it into your mobile device and begin accepting payments from anywhere.

Customer Service

Compared to some of the more robust customer service options competitors provide, we found that Square falls a bit short. Square has a spotty customer service record, with some complaints online. Many customers report that the company is difficult to get ahold of and say they had challenges resolving certain issues. Additionally, the free plan doesn’t come with 24/7 phone support. 

Drawbacks

We found many advantages to using Square. However, we did pinpoint a few drawbacks. First, as noted above, customer service isn’t as highly rated as with some competitors, such as Stax. Additionally, while Square’s free plan is a significant benefit, you should consider whether you’ll be OK without 24/7 phone support. And if your business has more complex payment processing needs, Square may not have the functionality you need. 

Methodology

When researching the best POS systems for small businesses, we looked for affordable pricing, comprehensive features and overall ease of use. During our evaluation process, we compared Square to over a dozen POS system competitors. Our in-depth research helped us determine where Square stands out among its competitors and where it needs some improvement. 

Overall Value

We recommend Square for …

• Businesses that don’t want to sign up for a long-term contract.
• Businesses that use iOS or Android devices. 
• Any business looking to avoid chargeback fees. 

We don’t recommend Square for …

• Businesses that need a POS system with advanced functionality and industry-specific features.  
• Anyone who wants to run the POS system on a Windows desktop or tablet.