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Saige Driver

Business Strategy Insider and Senior Writer
Fort Wayne, IN
Introduction
About Me

Saige Driver is an experienced digital marketing strategist who advises business owners on both basic and advanced marketing principles, strategies and tools. She also shares expertise on social media management, relying on her hands-on experience with various platforms to guide clients toward the best services. 

At Business News Daily, Driver covers social media platforms like Snapchat, Pinterest, Tumblr and X (formerly Twitter), as well as e-commerce, franchising and more business models.

Additionally, Driver regularly collaborates with business stakeholders to implement best practices and strengthen brands, using data analytics to inform marketing and sales decisions. She has a degree in telecommunications and journalism and holds credentials in account-based marketing and social media.

 

Experience
Digital Marketing Specialist - Paid Media & Affiliate at Vera Bradley
August 2021 - Present
Digital Marketing Strategist, Social Media Coordinator at Aptera
April 2019 - June 2021
Freelance Writer at American Addiction Centers
November 2016 - December 2019
B2B Writer / Social Media Manager at business.com
August 2017 - March 2019
Digital Producer at Federated Medai
January 2016 - January 2017
Staff Writer at Ball Bearings Online
August 2015 - December 2015
Producer at NewsLink Indiana
September 2013 - December 2015
Education
Ball State University
Bachelor of Arts
Telecommunications/Journalism
Saige's Activity
How to Create a Great Employee Referral Program - thumbnail
article
How to Create a Great Employee Referral Program
Employee referrals will streamline and improve your business’s hiring process. Here is what you need to know to create a great program.
Updated October 24, 2023
Twitter for Business: Everything You Need to Know - thumbnail
article
Twitter for Business: Everything You Need to Know
Twitter is a powerful tool to raise awareness about your business, engage with customers, and develop leads. Learn how to use Twitter for your business.
Updated March 28, 2024
7 Women Entrepreneurs Share Their Biggest Challenges - thumbnail
article
7 Women Entrepreneurs Share Their Biggest Challenges
Female entrepreneurs divulge the toughest obstacles they’ve faced in business — and the solutions.
Updated October 31, 2023
Want to Take a Gap Year? 7 Ways to Make It a Productive One - thumbnail
article
Want to Take a Gap Year? 7 Ways to Make It a Productive One
If the idea of jumping into college right after high school graduation is daunting, learn how to take a productive gap year between the two.
Updated September 12, 2024
Snapchat for Business: Everything You Need to Know - thumbnail
article
Snapchat for Business: Everything You Need to Know
This guide explains how Snapchat can be used for business purposes like reinforcing brand strategy and connecting with your target audience.
Updated April 02, 2024
Pinterest for Business: Everything You Need to Know - thumbnail
article
Pinterest for Business: Everything You Need to Know
Pinterest offers a great visual space to market your products or services. Learn how your business can set up and use this platform successfully.
Updated March 28, 2024
9 Places to Find Businesses for Sale Online - thumbnail
article
9 Places to Find Businesses for Sale Online
If you dream of entrepreneurship, you can get a head start by buying an established business. Find businesses for sale on these online platforms.
Updated September 11, 2024
6 Steps to Become an Uber or Lyft Driver - thumbnail
article
6 Steps to Become an Uber or Lyft Driver
The barriers to entry are relatively low to drive for Uber or Lyft. Follow these six steps to become a rideshare driver.
Updated October 26, 2023
Quitting Your Day Job? The Basics on Benefits Coverage for Entrepreneurs - thumbnail
article
Quitting Your Day Job? The Basics on Benefits Coverage for Entrepreneurs
Self-employed workers must obtain benefits like liability, health and disability insurance and a retirement plan. Learn about benefits for entrepreneurs.
Updated November 20, 2023
50 Franchises for Every Budget - thumbnail
article
50 Franchises for Every Budget
Franchising is a great opportunity for entrepreneurs who want a ready-made business to run. Check out these franchise options for a wide range of budgets.
Updated July 02, 2024
Tumblr for Business: Everything You Need to Know - thumbnail
article
Tumblr for Business: Everything You Need to Know
Like any social media platform, Tumblr can be a great branding tool – if you play your cards right. Learn how to use Tumblr to your business's advantage.
Updated October 27, 2023
Have a Seasonal Business? Tips for Year-Round Profitability - thumbnail
article
Have a Seasonal Business? Tips for Year-Round Profitability
A seasonal business doesn't have to mean limited profits. Learn strategies for managing expenses and keeping your seasonal business afloat all year long.
Updated August 05, 2024
10 Great Examples of Socially Responsible Businesses - thumbnail
article
10 Great Examples of Socially Responsible Businesses
Consumers value socially responsible businesses that give back. Learn about socially responsible businesses and how to adopt their practices.
Updated October 23, 2023
5 Tips for Negotiating a Business Loan - thumbnail
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5 Tips for Negotiating a Business Loan
Business loan terms are often negotiable, giving borrowers a chance to secure more favorable rates and better terms.
Updated October 20, 2023
25 Great Jobs for People Who Love to Travel - thumbnail
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25 Great Jobs for People Who Love to Travel
Do you want to get paid to see the world? Here are 25 career options for travel lovers.
Updated October 01, 2024