Snapchat is known for its fun, creative, and sometimes goofy filters that users can add to spice up their selfies and make sharable videos. Most of the filters you typically see are made by Snapchat and are universal to all users, but you may have noticed some that are specific to your location, whether it’s a city or other public space.
Businesses can also have their own filter, which is a great marketing tool to not only impress customers, but get them sharing your branding and place of business with their Snapchat followers. Fortunately, setting up a Snapchat Geofilter is easy and affordable.
1. Go to Snapchat's Geofilter site
Here you can pick which category of Geofilters you want. You can select Community, Personal or Business. Community filters are free and showcase cities, neighborhoods, schools and landmarks. Users can also share individual moments with special filters, such as going out with friends for lunch or parties.
Personal filters cost less than business filters and create temporary Geofilters that anyone can share for personal events, such as weddings, parties, and other purposes, as long as it’s not promoting a business's brand.
A business filter is meant for companies that want to create a filter with their branding attached to it for promotion. These filters have a disclosure at the bottom of the screen with a "Sponsored by…" message. You'll have to submit your business's name for this purpose and ensure you have all the necessary permissions to your branding.
2. Designing your filter
When designing a filter for your business, you have access to several templates from Snapchat, but you can also upload your own images and designs. Images you add to the filter need to be PNGs with transparent backgrounds and be sized 1080 x 1920 pixels or 1080 x 2340 pixels.
Your filter must be appropriate and meet Snapchat's filter submission guidelines. Filter submissions must be reviewed and approved by Snapchat before they're added.
3. Picking your location and dates
The price of your Geofilter depends on how big of an area you want to target and how long you'd like it to be available. The minimum area you must select is 20,000 square feet, which you can select with a fence tool on an interactive Google Map. You then select the length of time you want the filter to be up to get your price. Pricing is also affected by the area, with some cities and areas costing more to set up a Geofilter.
Finally, you check out and submit you Geofilter. For long-term Geofilters, you can contact Snapchat to negotiate an annual plan for you campaign. You should plan your Geofilter a few weeks in advance in case Snapchat rejects your submission and you need to redesign and resubmit.
4. What to do with your Geofilter
Besides submitting your Geofilter, you should make plans to integrate it into your business's overall marketing plans. Ensure your filter design is appealing and is something that users will want to share with their friends and followers to spread your brand.
Turn your Geofilter into a promotion, informing customers that they can receive a discount if they make a snap with your filter. For example, restaurants or cafes can give a 10 percent discount off the bill if customers make a snap of their meal or drink.
Your Geofilter doesn't have to be limited to your place of business. Set it up at a pop-up location or a convention you're attending to draw people in. In the filter, you can inform users where they can find your business, such as, "[Your business’s name] at CES booth #108."
Snapchat Geofilters is a unique method to advertise your business that millions of people use every day. This is great alternative for smaller, local businesses that may not be able to afford traditional ad campaigns on Snapchat.