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Small Business Marketing Guide: Everything New and Existing Businesses
Small businesses have a lot to manage, including marketing. This guide will introduce you to core concepts of small business marketing.
Jennifer Post
Jennifer Post
What Are Demographics in Marketing?
Demographics are a key part of your small business marketing strategy, as they help you identify the individual members of your audience by certain characteristics, wants and needs.
Mark Fairlie
Mark Fairlie
How to Reach Your Target Customer
Struggling to pinpoint your audience? Learn several ways to identify and reach the people who need your products and services.
Katharine Paljug
Katharine Paljug
10 Ways to (Really) Know Your Customers
Follow these customer engagement tips and tools to help you build brand loyalty and drive repeat business.
Sammi Caramela
Sammi Caramela
Local Marketing Strategies for Success
Many businesses must focus their marketing efforts on a local audience.
Adam Uzialko
Adam Uzialko

Latest in Growing a Business: Advice, Tips and Resources to Help You Take Your Business to the Next Level

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Review
Motive Fleet Management Review
By Neil Cumins | March 14, 2024
Candidates awaiting a job interview
Article
What Does It Cost to Hire an Employee?
By Eduardo Vasconcellos | March 11, 2024

Learn the costs of hiring employees and how to keep your expenses manageable when recruiting, hiring, and onboarding a new team member.

Article
Should Small Businesses Require Receipt Signatures?
By Adam Uzialko | March 08, 2024

Should businesses that accept credit cards require signatures from their customers? Here's what you need to know about small business receipt signatures.

Article
7 Email Marketing Metrics You Should Track
By Jamie Johnson | March 07, 2024

Email marketing is profitable, but only if you track the right metrics. Here are seven email marketing metrics to grow your business.

Article
What Is Workspace Virtualization (And Does Your Business Need It?)
By Sara Angeles | March 06, 2024

Learn how workspace virtualization can provide greater flexibility and efficiency for your employees while staying within a limited budget.

Accountant using a calculator
Article
The Best Receipt-Tracking Apps for Professionals
By Andrew Martins | March 04, 2024

What's the best receipt app for your business? We reached out to small business owners and other professionals to find out what software they prefer.

Article
Preventing and Avoiding Network Security Threats and Vulnerabilities
By Adam Uzialko | February 29, 2024

Working through security threats can help you protect your small business and its customers.

Article
How to Implement an Electronic Health Records System
By Adam Uzialko | February 28, 2024

An EHR system may take time to implement, but the benefits are worth the investment for medical facilities. See the steps and get software recommendations.

Article
The Benefits of Patient Reminders
By Max Freedman | February 28, 2024

Patient reminders benefit your front-office staff, reduce no-shows, and increase patient satisfaction. Here's how to use them effectively.

Article
How to Design an IVR Phone System That Doesn’t Annoy Your Customers
By Max Freedman | February 28, 2024

Learn how to design an intuitive interactive voice response (IVR) system and find recommendations for business phone systems and services that offer IVR

Article
10 Employee Recruitment Strategies for Success
By Adam Uzialko | February 27, 2024

These recruiting strategies will help you find the best candidates for the job.

fingers punching numbers on a credit card processor
Article
Effective Tips for Negotiating Lower Credit Card Processing Fees
By Rebecka Green | February 27, 2024

Follow these tips to get a better deal with your credit card processor.

Accountant working at a desk
Article
What Are Claim Scrubbers?
By Max Freedman | February 26, 2024

Claim scrubbers lead to more revenue more quickly while freeing your front-office staff's time and improving payer-patient relationships.

Article
Hiring for Cultural Fit? Here’s What to Look For
By Skye Schooley | February 26, 2024

Skills and professional experience aren't the only things you should consider when hiring an employee. Hire them for their cultural fit too.

Article
The Science of Persuasion: How to Influence Consumer Choice
By Sean Peek | February 23, 2024

There's a science to persuasion, and you can use it to your advantage in understanding and influencing consumer behavior.

Article
Small Business Credit Card Processing: What You Need to Know
By Elizabeth Crumbly | February 23, 2024

Learn the basics of credit card processing, including fees, transaction types, and pros and cons.

Accountant using a calculator
Article
How to Calculate Cost of Goods Sold
By Dock David Treece | February 23, 2024

Tracking cost of goods sold (COGS) is an important indicator of financial health and critical for tax deductions. Here's how to calculate COGS.

Article
6 Confusing Things About Accepting Credit Cards
By Marci Martin | February 22, 2024

Remove the confusion around accepting credit cards at your small business and learn what to look out for in a credit card processing company.

Article
What Are Self-Service POS Kiosks?
By Jennifer Dublino | February 22, 2024

Many retailers are implementing self-service POS kiosks so customers can ring up their own purchases. Learn the pros and cons of self-service POS kiosks.

Article
Why Your Business Software Is Looking More and More Like Social Media
By Mona Bushnell | February 22, 2024

Have you ever wondered why business software looks and feels a lot like social media? That wasn't always the case.

Article
10 Ways to Reduce Your Fuel Costs
By David Gargaro | February 20, 2024

Businesses that operate a fleet of vehicles know how much money they are spending on fuel each month. Here are several ways to cut down on those expenses.

Article
How to Develop a Customer Survey
By Sean Peek | February 20, 2024

Discover the benefits of customer surveys, learn how to develop a customer survey and decide how often to conduct customer surveys.

Article
Best Sales Apps for Small Businesses
By Max Freedman | February 16, 2024

This guide offers recommendations for small business sales apps and explains how businesses can use these sales software programs to their advantage.

Businessperson signing a paycheck
Article
What Is a Merit Pay Increase?
By Nicole Fallon | February 16, 2024

Learn what merit pay is, how to award merit pay increases, and best practices for implementing a merit pay policy.

Article
How CRM Analytics Work
By Jeremy Bender | February 15, 2024

CRM data analytics can help you track sales and service performance and improve your methods. Learn about the types of CRM analytics and how to track them.

businesswoman wearing a headset
Article
What Is SIP Trunking? Do You Need It for Your Business?
By Jeff Hale | February 15, 2024

Learn what SIP trunking is and whether this telephony protocol makes sense for your business.

Article
What Is a Flexible Spending Account (FSA)?
By Skye Schooley | February 15, 2024

This guide explains what FSAs are and how they work, as well as what employers should know about offering these benefits to their employees.

Article
Best Free Visual Voicemail Apps
By Neil Cumins | February 15, 2024

Visual voicemail apps translate voicemail messages into written documents. Learn about seven visual voicemail services that can help you share information.

Article
5 Best Free Secure Messaging Apps for Business
By Isaiah Atkins | February 15, 2024

These apps are faster than email and more secure than texting.

Article
The Pros and Cons of a Term Loan
By Jamie Johnson | February 15, 2024

A term loan is a one-time upfront payment to fund a one-time project or long-term business growth. Learn whether a term loan is right for your business.