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Email marketing is an affordable, effective marketing strategy for small businesses. Learn how email marketing can improve sales and build relationships.
Taking these steps to sell your business will ensure you maximize your value and transfer ownership smoothly.
Learn best practices to make your business website easy to find and effective at converting online users into paying customers.
Follow these 10 Instagram accounts for entrepreneurial inspiration, and gain tips on how to use your own Instagram Business account effectively.
SMS payments can help you obtain customer payments that might otherwise go missed – and that's not their only benefit.
Learn how to accept overnight payments electronically and offer this added benefit to your customers.
This guide explains invoice factoring, a funding option available to businesses that turns outstanding invoices into cash in exchange for a fee.
This guide describes contact management and how it works to improve a business's communications with its customers.
Learn the costs of hiring employees and how to keep your expenses manageable when recruiting, hiring, and onboarding a new team member.
Should businesses that accept credit cards require signatures from their customers? Here's what you need to know about small business receipt signatures.
Email marketing is profitable, but only if you track the right metrics. Here are seven email marketing metrics to grow your business.
Learn how workspace virtualization can provide greater flexibility and efficiency for your employees while staying within a limited budget.
What's the best receipt app for your business? We reached out to small business owners and other professionals to find out what software they prefer.
An EHR system may take time to implement, but the benefits are worth the investment for medical facilities. See the steps and get software recommendations.
Patient reminders benefit your front-office staff, reduce no-shows, and increase patient satisfaction. Here's how to use them effectively.
Learn how to design an intuitive interactive voice response (IVR) system and find recommendations for business phone systems and services that offer IVR
These recruiting strategies will help you find the best candidates for the job.
Claim scrubbers lead to more revenue more quickly while freeing your front-office staff's time and improving payer-patient relationships.
Skills and professional experience aren't the only things you should consider when hiring an employee. Hire them for their cultural fit too.
There's a science to persuasion, and you can use it to your advantage in understanding and influencing consumer behavior.
Tracking cost of goods sold (COGS) is an important indicator of financial health and critical for tax deductions. Here's how to calculate COGS.
Many retailers are implementing self-service POS kiosks so customers can ring up their own purchases. Learn the pros and cons of self-service POS kiosks.
Businesses that operate a fleet of vehicles know how much money they are spending on fuel each month. Here are several ways to cut down on those expenses.
Discover the benefits of customer surveys, learn how to develop a customer survey and decide how often to conduct customer surveys.
Learn what merit pay is, how to award merit pay increases, and best practices for implementing a merit pay policy.
CRM data analytics can help you track sales and service performance and improve your methods. Learn about the types of CRM analytics and how to track them.
Learn what SIP trunking is and whether this telephony protocol makes sense for your business.