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Introduction
About Me
Mark Fairlie has written extensively on business finance, business development, M&A, accounting, tax, cybersecurity, sales and marketing, investments, and more for clients across the world for the past five years. Prior to that, Mark owned one of the largest independent managed B2B email and telephone outsourcing companies in the UK prior to selling up in 2015.
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Westbourne Copy Studios Limited
December 2021
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Mark's Product and Service Reviews
Our team conducts an independent analysis of products and services that can help manage your business.
04.18.24
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Mark's Activity
article
Asana vs. monday: Which Is Better for Your Business? This guide compares Asana and monday software side by side to help small business owners make a buying decision between the two.
Updated January 17, 2024
article
How to Do a Competitive Analysis Learn how to perform a competitive analysis to see where your business is performing well, where it can improve and how to capture a bigger market share.
Updated August 31, 2023
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What Are Demographics in Marketing? Successful companies spend money on marketing only to people they know want what they sell. But how do they find these consumers? With demographics.
Updated January 16, 2024
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What Is B2B, and How Does It Differ From B2C and DTC? B2B companies offer products and services for other businesses and organizations. Learn how B2B works, and how it differs from B2C and DTC models.
Updated March 28, 2024
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Marketing to Millennials: How to Capture Gen Y Consumers Follow these successful marketing techniques and strategies to engage with and sell to Generation Y, also known as millennials.
Updated October 24, 2023
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9 Android Apps to Plan Your Workday In the average U.S. business, entrepreneurs and staff waste up to two-thirds of their workday. Learn how Android apps can help you get that time back.
Updated January 17, 2024
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10 Worst Telemarketing Calls Ever Learn from some of the worst telemarketing calls so you can choose the right outbound call center for your business.
Updated February 13, 2024
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4 Tips for Making Your Remarketing Campaign a Success Remarketing gives online businesses multiple chances to sell to the same consumer, even if they visited once and left. Learn how remarketing works.
Updated October 24, 2023
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Is the Internet of Things Bad for Your Business? Connected devices are everywhere, but could they pose a threat to your business?
Updated January 16, 2024
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How Sentiment Analysis Can Improve Your Sales Learn what sentiment analysis is and how it helps businesses understand what their customers are feeling, which can improve sales and brand strength.
Updated January 17, 2024
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Making the Most of Yelp: A Small Business Guide In this guide learn what Yelp is, how to make the most out of business listings and how best to handle bad customer reviews.
Updated January 26, 2024
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What Is a PEST Analysis? Use a PEST analysis to see the bigger picture when making decisions for your business.
Updated March 11, 2024
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Salesforce vs. monday: Definitive Comparison This comparison guide pits Salesforce against monday, analyzing the CRM platforms side by side to help you make the best choice for your small business.
Updated March 11, 2024