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Katharine Paljug profile picture

Katharine Paljug

Business Writer
Charlottesville, VA
Introduction
About Me

Katharine Paljug has spent more than 10 years advising small businesses on the digital marketing strategies required to gain exposure, convert leads and strengthen brands. She has partnered with a number of companies on social media management and consulting, website design and maintenance, and content optimization. Paljug’s goal is to improve the online presence of each business she serves through cost-effective methods that increase profitability.

With a strong understanding of small business finance, Paljug has also contributed to financial outlets like The Balance, First Quarter Finance and The Penny Hoarder. Her guidance has also been featured in HuffPost, SmallBizClub.com and YFS Magazine.

Experience
Copywriter, Blogger, Online Presence Strategist at Katharine-Writes.com
January 2012 - Present
Wedding, Travel & Hotel Writer at WeddingWriting.com
August 2013 - August 2014
Education
William and Mary
Bachelor of Arts
Theater, History
Katharine's Activity
17 Small Business Organization Apps - thumbnail
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17 Small Business Organization Apps
The best business organization apps can streamline your tasks and help you meet deadlines. Learn about 17 organization mobile apps for iOS and Android.
Updated November 20, 2023
How to Reach Your Target Customer - thumbnail
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How to Reach Your Target Customer
Knowing your target audience helps you reach the people most likely to buy your products. Learn tips for identifying and reaching your target customers.
Updated October 24, 2023
How to Reduce Your Business Tax Liability - thumbnail
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How to Reduce Your Business Tax Liability
Paying taxes is never fun, but there are steps you can take to reduce your business' tax liability. See our tips and answers to common tax questions.
Updated January 24, 2024
Doing Business in Michigan - thumbnail
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Doing Business in Michigan
Michigan presents unique challenges and opportunities for small business owners. Learn about the environment for businesses in Michigan.
Updated October 24, 2023
Do’s and Don’ts of Creating a Visual Brand - thumbnail
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Do’s and Don’ts of Creating a Visual Brand
A visual brand is a strong and consistent marketing tool. Here’s what you should do ― and not to do ― as you create it.
Updated October 20, 2023
Understanding Small Business R&D Tax Credits - thumbnail
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Understanding Small Business R&D Tax Credits
Learn how small businesses can get tax benefits with research and development credits.
Updated October 23, 2023
7 Ways to Improve Your Business Blog - thumbnail
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7 Ways to Improve Your Business Blog
Regularly updating your blog can help your company in numerous ways. Here are seven tips to boost your content marketing results.
Updated October 27, 2023
Rebrand Your Business Without Losing Your Audience - thumbnail
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Rebrand Your Business Without Losing Your Audience
Rebranding can be a difficult but necessary step in a business's growth and development. If you're revamping your brand, follow these tips for success.
Updated October 20, 2023
Presentation Skills Every Business Owner Should Have - thumbnail
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Presentation Skills Every Business Owner Should Have
Accomplish your goals by mastering business presentation skills with preparation, practice and these tips.
Updated June 04, 2024
Midlife Career Change: How to Make a Smooth Transition - thumbnail
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Midlife Career Change: How to Make a Smooth Transition
It's never too late to make a career change. Learn how to take your decades of experience and channel them into a new line of work.
Updated October 24, 2023
The Personality Traits That Will Get You Hired - thumbnail
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The Personality Traits That Will Get You Hired
Employers want certain traits, also known as "soft skills," in a new hire. Find out the most important characteristics to get the job.
Updated October 24, 2023
What Mailing Equipment Does My SMB Need? - thumbnail
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What Mailing Equipment Does My SMB Need?
Small businesses don't want to overspend on mailing and shipping. See if you need postage equipment, and learn the equipment types and costs.  
Updated March 28, 2024
Workers’ Compensation Insurance: What SMBs Need to Know - thumbnail
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Workers’ Compensation Insurance: What SMBs Need to Know
Workers' compensation insurance is a necessity for any business with employees. Learn why you need workers' comp, what it covers, and how to handle claims.
Updated October 20, 2023
Customer Retention Strategies for Small Businesses - thumbnail
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Customer Retention Strategies for Small Businesses
Many businesses are so focused on new clients they ignore current customers. Learn strategies to grow your business while keeping your current customers.
Updated January 16, 2024
16 Cool Job Perks That Keep Employees Happy - thumbnail
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16 Cool Job Perks That Keep Employees Happy
Looking to institute some cool job perks to keep your employees happy and productive? Consider these 16 benefits to offer your employees.
Updated January 03, 2024
Find the Best Invoice App for Your Business - thumbnail
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Find the Best Invoice App for Your Business
Invoicing customers can be time-consuming. Learn about invoicing apps that make creating, sending and tracking invoices easy so you can get paid faster.
Updated January 25, 2024