With more and more businesses expanding their operations globally, ensuring that businesses communicate effectively with their foreign counterparts is of the utmost importance. Not understanding what a contract says or inadvertently insulting others overseas because of a marketing translation problem are among the numerous issues that can arise when both parties aren’t speaking the same language. [Related content: Small Business Marketing Guide]
To help bridge the language barrier, many small business owners are employing business language translation services, which are designed to ensure all documents and marketing materials – whether websites or advertisements – are translated perfectly.
A business translation service helps companies communicate with people who don’t speak the same language. This is especially important if your business is entering an international market and must relay messages in other languages to corporations, colleagues or customers.
Business translation services accurately and efficiently translate marketing messages, corporate communications like emails and memos, product descriptions, selling points, legal and foreign policy documents, and other content.
It’s essential for businesses to use accredited translation services to ensure they’re solidifying a professional and reliable reputation in the marketplace. Rather than using computer programs to translate, business translation services use accredited translators to work on each project.
Working with a translation service assures businesses they’re investing in professionals who understand the subtle cultural nuances of local languages, helping them avoid costly and embarrassing international marketing mistakes as the debt owed, the initial due date, and warnings of impending legal action if necessary.
These are some of the top benefits of hiring a business translation service.
If you make an unintentional marketing mistake due to a translation gaffe, be sure to apologize. As apologies differ across the world, craft a public statement tailored to resonate with the culture you’re trying to reach.
Interested in working with a business translation service? Don’t compromise on the following features by working with an untested independent translator, which could lead to costly legal issues that tarnish your brand’s reputation.
If you do work in the healthcare industry, third-party services like translators aren’t the only data vulnerability you need to watch out for – you should also know all about cybersecurity for smart medical devices.
Here are four recommendations for business translation services:
Morningside, which acquired Net-Translators in 2019, is a full-service translation firm with high-tech expertise, industry certifications and a unique multilingual testing center.
Morningside offers translation and localization services in more than 60 different languages and can translate generic business documents and provide certified translations of official documents. Morningside works in various industries, including legal services, life sciences, IP services, finance and corporate compliance.
InWhatLanguage earns high scores for utilizing naturally fluent translators and a multistep quality assurance process to ensure linguistic and cultural accuracy. It offers a wide range of services, including desktop publishing, localization testing and the ability to support a vast number of languages.
Specifically, inWhatLanguage provides translation, transcription and interpreting services for all industries in more than 160 languages. The service can also localize scripts, record voice-overs, implement subtitles, and transcribe audio and video files. In addition, it also offers website translations and international search engine optimization.
Dynamic Language offers a wide range of high-tech translation services, such as desktop publishing, software localization, and translation services for hearing and visually impaired clients. The service supports nearly 150 languages and provides all standard translation services, including website, multimedia and document translation.
The company also offers cultural consulting for businesses looking to expand into new international markets.
TheWordPoint provides high-quality translation services for individuals and businesses in more than 50 languages. The company values effective communication, positive customer results and innovation. It employs professional, experienced, and certified translators and editors. All clients have to do is submit their document, select the translation language, choose their industry and provide project details.
Chad Brooks contributed to the writing and research in this article.