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Some customer relationship management (CRM) systems, like monday sales CRM, excel in a limited range of functions. The software is superb for helping businesses improve how they market and sell their products and services and how they look after their customers post-sale. Others, like Salesforce, are just as effective but substantially more comprehensive. What really distinguishes Salesforce is that the CRM system can be an integral part of a much larger, enterprise resource planning-like system that manages and monitors almost every function within your business.
In this comparison, we review Salesforce and monday, two of the best CRM platforms available today, side by side to help you decide which is the better option for your business.
Here’s a quick comparison of the main points for Salesforce and monday.
Criteria | Salesforce | monday |
---|---|---|
Starting prices | $25 per user per month | $12 per user per month |
Free trial | 14 days | 14 days |
Sales, marketing and customer service | Multichannel marketing suite, sales prospecting, post-sale client management | Multichannel marketing, user-defined deal and post-deal stages, lead scoring |
Omnichannel communications | Full email integration, phone and social media communication, extensive multichannel options | Third-party email client, phone/VoIP platform, multichannel messaging |
Workflows and automations | Automation customization, AI-driven automation suggestions, developer suite | Workflow automations, team collaboration, post-sale workflows |
Data, reporting and analytics | Informative dashboards, data reliability, in-depth forecasting | Customizable dashboards, range of visualizations, KPI tracking |
Apps and integrations | Huge app store, API platform, innovative add-ons | Good app selection, Zapier and Make integrations, API |
Salesforce is the market-leading CRM system for midsize and large businesses, and it’s easy to see why. It’s capable and powerful enough to help coordinate and integrate departments, such as sales, marketing and customer service.
Salesforce handles a vast range of functions, including CRM workflow automations and lead management, either natively or via a plug-in from its enormous app store. Salesforce has everything a developer needs to customize the Salesforce CRM system to fit their exact requirements. For companies that want to generate more leads and improve conversion and reorder rates, Salesforce is an excellent enterprise solution that connects seamlessly to other critical business software.
Read our full review of Salesforce CRM for more information.
A dashboard for a sales executive using Salesforce showcases their pipeline and sales opportunities. Source: Salesforce
Not every company requires an enterprise solution like Salesforce. Instead, they need a simple, user-friendly and capable platform that helps them bring in more leads, turn more of them into sales and look after their customers. Monday fits that bill perfectly.
Although monday may be best known for its project and performance management tools, monday sales CRM is an excellent solution for sales teams. The intuitive platform helps sales teams convert leads into customers. It can be easily customized to mirror your business’s existing processes, and the workflow automation features are great for streamlining sales operations and saving time. It’s very budget friendly, too.
See our monday sales CRM review to find out more.
A customized dashboard for a real estate agent in monday sales CRM can show their sales, commission and more. Source: monday.com
We compared pricing and five significant feature groups across the Salesforce and monday CRM platforms so you can evaluate which platform is more suitable for your business.
Salesforce
Plan | Price per user per month | Features |
---|---|---|
Essentials | $25 (up to 10 users) |
|
Professional | $80 | All Essentials features, plus these:
|
Enterprise | $16 | All Professional features, plus these:
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Unlimited | $330 | All Enterprise features, plus these:
|
With the exception of the Essentials plan, you must pay your subscriptions annually in advance.
Even though it has a low entry point, Salesforce is among the most expensive CRM solutions on the market. Many third-party apps — plus native features, like Einstein AI, sales dialer and CPQ — are paid add-ons. This may make it harder to judge how much Salesforce will cost you from the outset. It also may make this CRM system unaffordable for some smaller companies. Fortunately, Salesforce offers a 14-day trial so you can see if this CRM is the optimal choice for your business.
monday
Plan | Price per user per month | Features |
---|---|---|
Basic | $12 (minimum of three users) |
|
Standard | $17 | All Basic features, plus these:
|
Pro | $28 | All Standard features, plus these:
|
Enterprise | Custom quote | All Pro features, plus these:
|
In contrast to Salesforce, monday is a very budget-friendly option. You must pay for a minimum of three users. After that, pricing goes up in increments, with choices of five, 10, 20, 30, 40, 50, 100 or 200+ users. This arrangement may mean that you restrict access to selected users or pay for more users than you need if you want everyone to have access.
monday also offers a free trial, but Salesforce and other competing CRM platforms may be better options for enterprises that want 100 or more seats.
Winner: monday
monday wins on pricing because of its less-expensive plans, all of which pack in a lot of features for the money. However, its rigid seating numbers are a downside. Salesforce is expensive but offers a more scalable and adaptable solution, making it a better CRM for larger enterprises.
Salesforce
monday
Winner: Salesforce
Salesforce is the clear winner for businesses that need complete control over all areas of their marketing, sales and customer service efforts in one system. However, monday has many strong CRM features — more than enough for a small business.
If you’d prefer to continue using your current email marketing software provider, check whether the CRM system you’re considering has an integration for it. We also recommend checking out our picks for the best email marketing software to ensure you’re using the right product for your business.
Salesforce
monday
Winner: Salesforce
Salesforce has the edge here because its communication features are better integrated within the platform and it offers more tools. Plus, compared with monday, it’s not as reliant on third-party apps for connectivity.
Sending an email from the dashboard in monday is similar to using most email products. Source: monday.com
Salesforce
monday
Winner: Salesforce
Salesforce takes this round thanks to the sheer range of automations and advanced developer tools. In addition, Salesforce’s drag-and-drop interface is easier to use than monday’s formula-driven workflows.
Read our review of HubSpot if you’re interested in another CRM you can customize using a drag-and-drop interface.
Workflows in the Salesforce CRM with Einstein AI use artificial intelligence to build automations. Source: Salesforce
Salesforce
monday
Winner: Salesforce
Although Monday’s reporting and analytics tools are superb, Salesforce is better in this area overall because its analytics are more thorough and detailed.
CRM software has made big data, previously the domain of large corporations, available to small businesses. You can connect your CRM system to primary data sources to analyze web data or link your CRM to a specialist data analysis site, such as InsightSquared, for further insights.
Salesforce
monday
Winner: Salesforce
Salesforce wins this category thanks to its expansive AppExchange, developer-friendly API and innovative extras, like Components, Flow Solutions and Bolts.
Choose Salesforce if …
Choose monday if …
Whether monday is better than Salesforce depends on your needs. Salesforce’s CRM is more adaptable and customizable than monday’s. In fact, it can do a lot more than monday natively and through its app store. However, monday may be a better choice for a smaller company on a budget.
Salesforce has a number of competitors, including monday, Zoho, Oracle NetSuite, SAP, Zendesk and HubSpot. Our guide to choosing CRM software can help you narrow down your options.
Though monday and Salesforce are two stand-alone CRM platforms, monday users can also use Salesforce with the proper integration. For example, some companies may use Salesforce for their sales and marketing initiatives but connect to monday for development projects.
Monday may be the best CRM for smaller companies that want to improve their sales, marketing and customer service team performance on a budget. It’s not the most flexible, adaptable or highly powered CRM software on the market, but most small businesses don’t need an expensive, top-of-the-line product to run their organizations better. monday is also one of the best project management apps.