To help you find the right email marketing service, we researched and analyzed dozens of options in 2017. Here is a roundup of the email marketing services we think are best and an explanation of how we chose them.
Want to take a step back and learn more about email marketing? See what experts advise in our guide to choosing email marketing services, and then come back here to see our best picks again.
Benchmark has everything a small business needs in an email marketing solution. It makes designing and creating professional-looking emails easy, with more than 200 responsive design templates to choose from. The service also features a mobile app that lets you manage your email marketing needs on the go. Benchmark has a free plan and paid plans that start at $27 per month.
iContact provides not only an easy do-it-yourself service, but also expert strategy and design consulting for businesses wanting a little more guidance. The service includes drag-and-drop editing, triggered messages, landing pages and social monitoring. Prices start at $14 per month.
Go here for full reviews of Benchmark and iContact.
Editor's Note: Looking for information about email marketing service? Use the questionnaire below and our vendor partner will contact you to provide you with the information you need:
Best Free/Low-Cost Email Marketing Services: MailChimp and GetResponse
MailChimp has a Forever Free plan for businesses that have fewer than 2,000 contacts and send fewer than 12,000 emails per month. The service includes more than 100 responsive design templates, sign-up forms that are easy to build, the option to create social media ads and automation tools. MailChimp also offers paid plans that start at $10 per month.
GetResponse is easy to use, offers impressive tools and has great customer service, all for an extremely low cost. The service has an intuitive design editor that features more than 500 predesigned templates and list-building tools that make it simple to start, grow and manage your contacts. Prices start at $15 per month.
Go here for full reviews of MailChimp and GetResponse.
Best Email Marketing Services for E-Commerce Businesses: SendinBlue and Remarkety
SendinBlue allows you to send email marketing campaigns, transactional emails and text messages from one platform. The software synchronizes contact lists from many popular programs, gives you detailed analytics on where your emails are being opened and on what types of devices, and has outstanding customer service. SendinBlue offers free, pay-as-you-go and monthly subscription plans that start at $7 a month.
Remarkety can totally automate e-commerce businesses' email marketing needs. The service fully integrates with each business's website, which allows it to analyze purchase history and other shopping behavior to automatically send out emails when needed and recommend other campaigns. Remarkety's services start at $25 per month.
Go here for full reviews of SendinBlue and Remarkety.
To determine the best email marketing services, we started with a pool of all the vendors on the comprehensive list below. After some preliminary investigation, including looking at other best picks lists and doing initial research into each, we interviewed small business owners to discover new ones to add to our list.
We ultimately settled on 15 email marketing services to research as best picks: AWeber, Benchmark, Campaign Monitor, Constant Contact, Emma, GetResponse, iContact, Mad Mimi, MailGet, MailUp, MailChimp, Remarkety, SendGrid, SendinBlue and VerticalResponse. (See the full list of email marketing software providers below.)
Next, we researched each provider by investigating its services, watching tutorials and how-to videos, testing out the system when possible, and reading user comments. We also considered the pricing listed on these services' websites. After narrowing the list to eight final contenders, we contacted each company's customer service department by phone and/or email and live chat and posed as new business owners to gauge the type of support each provider offered.
We analyzed each service based on the following factors:
- Ease of use
- Deliverability rates
- Email creation tools
- List management tools
- Social media integration
- Third-party software integrations
- Mobile access
- Transactional email capabilities
- Customer service
Here is a full list of email marketing software providers, and a summary of what each company claims to offer. This alphabetical list also includes our best picks.
1AutomationWiz – 1AutomationWiz is an email marketing service that features autoresponders, broadcast emailing, custom opt-in forms, lead generation and mailing list management. The service also includes HTML email templates and built-in analytics. 1automationwiz.com/email-marketing.html
1PointMail – 1PointMail features easy list contact management, tools to import current contacts, and the ability to create templates, simple text emails or HTML emails. The service also includes segmentation, spam checks, analytics, personalization, test campaigns, SMS and text marketing, and bounce rules. 1pointinteractive.com
ActiveCampaign – ActiveCampaign offers email marketing, marketing automation and CRM, and sales automation services. It features a drag-and-drop interface, free templates, free image hosting, contact management tools, A/B testing and real-time analytics. activecampaign.com
Act-On – Act-On is an integrated marketing solution that features email marketing. With this software, businesses can create responsive email messages that work on all devices with a drag-and-drop email composer. Features include flexible testing and preview tools, automation, A/B testing, segmentation, personalization, and analytics. act-on.com
Admail – Admail.net is an all-in-one email marketing and social media solution that allows businesses to create and send professional email marketing campaigns. The platform's email builder features more than 300 responsive design templates. You can connect email marketing and social media efforts together with AdSocial, which allows you to share your email marketing campaigns through social media. The service also offers a variety of contact management and reporting tools. admail.net
Arial Software – Arial Software's Campaign Enterprise is a mass email system you install on your own computer or server. It uses your database and is accessible via web browser. The software features unlimited email sending, unlimited email lists, trackable click-thru links and an image library. arialsoftware.com
Atomic Email Studio – Atomic Email Studio is an all-in-one bulk email marketing service that consists of nine email programs. The package's main program is Atomic Mail Sender. There are also programs for email search, email collection from various sources, editing and managing contact lists in the package. massmailsoftware.com
AWeber – AWeber develops and runs an opt-in email marketing service for small businesses, bloggers and entrepreneurs. The software's features include more than 700 free templates, a drag-and-drop email editor, list segmentation, contact management tools, email marketing tracking and autoresponders. aweber.com
*Benchmark– Benchmark is an email marketing service that features list management, storage and segmentation tools, hundreds of professionally designed email templates, campaign reports, customizable email surveys and web polls, social network integrations, and Google Analytics customer tracking. benchmarkemail.com. Read our full review.
Bluecore – Bluecore is a triggered email marketing service for e-commerce businesses. The system automatically tracks each customer's interactions with e-commerce sites. Each time they browse a product category, search for a specific keyword or check out a sale item, the software knows and then automatically builds and sends them the best email to earn the sale. Popular customer triggers include search abandonment, window shopping, wish list creation, cart abandonment and purchase completion. The service also automatically tracks every single product and its price, so businesses can build dynamic trigger programs without ever uploading or integrating product data. bluecore.com
BroadcastByEmail – BroadcastByEmail from Voicent allows businesses to send an unlimited number of personalized emails and automatically track if mail is opened, handle bounced emails and manage unsubscribe requests. You can send simple text emails as well as color- and photograph-rich HTML emails. voicent.com/email-marketing
Bronto – Bronto provides a cloud-based commerce marketing automation platform to midmarket and enterprise organizations. An advanced marketing automation engine with solutions for browse recovery, recommendations, shopping cart abandonment and powerful e-commerce integrations, Bronto helps commerce marketers grow revenue through targeted email, mobile and social marketing. bronto.com
Cakemail – Cakemail is a web-based application that allows companies to create, send and track email campaigns. It features free templates, contact management tools, sign-up forms and reports on how many people opened your emails. cakemail.com
Campaigner – Campaigner is an email marketing solution for all sizes of business. Features include email creation tools, A/B split testing, advanced list management and segmentation tools, targeted email autoresponders and workflows, API and CRM integration, and detailed campaign reporting. campaigner.com
Campaign Monitor – Campaign Monitor is email marketing software for businesses of all sizes that includes a drag-and-drop email builder, mobile-ready templates, free image hosting, A/B testing, social sharing, segmentation, triggered messaging, personalized content, inbox previews, spam testing, message analytics and contact management tools. campaignmonitor.com
Cobalt – Cobalt's web-based email marketing software allows you to send newsletters, product updates and sales promotions, among other things. It lets you import email addresses by industry, product line, type or any other category you choose. Cobalt's campaign-tracking tools show exactly who opened your emails and who clicked on the URL links in your message. gocobalt.com
Comm100 – Comm100 is a provider of enterprise-level customer service and communication solutions, including email marketing software. The software, which is fully hosted and managed by Comm100, features professional templates, an HTML editor, email personalization, contact management tools, comprehensive reporting, autoresponders and integration with other applications. emailmarketing.comm100.com
Constant Contact – Constant Contact features multichannel marketing campaigns (newsletters, announcements, offers, promotions, online listings, event registration and feedback), contact and reporting tools, coaching, and integrations with critical business programs. The company works with more than 650,000 customers worldwide. constantcontact.com
ConvertKit – ConvertKit is email marketing software designed specifically for bloggers. The software combines simple sending with the automation and tagging features that professional bloggers need. While ConvertKit was built with bloggers in mind, that doesn't mean you must be a blogger in the traditional sense to use it. Its customers are also podcasters, service-based business owners, course creators and YouTubers, among others. convertkit.com
Delivra – Delivra is an email marketing automation platform designed to make sure the right messages get to the right people at the right moment. The service features automation, a drag-and-drop editor, multichannel drip campaigns, custom and responsive email templates, triggered mailings, and analytics. In addition, Delivra integrates with CRM, e-commerce and web analytic programs. delivra.com
DirectIQ – DirectIQ is an all-in-one email marketing service that includes an easy-to-use email editor, a variety of free templates, list management tools, campaign segmentation, social media integration, detailed analytics and inbox preview testing. The company offers both monthly and pay-as-you go pricing plans. directiq.com
Drip – Drip from Leadpages includes a visual campaign builder that allows businesses to design email campaigns based on their subscribers' actions, decisions, goals, delays and exits. Features include automation, a lead-scoring algorithm that tracks several events to determine which subscribers are most engaged with your content and likely to become customers, and the ability to send targeted emails. Drip integrates with a variety of CRM, e-commerce, forms and surveys, lead capture, marketing automation, and membership and payment processing tools. drip.co
Elastic Email – Elastic Email provides a comprehensive set of tools for handling any size of email campaign. With Elastic Email, businesses can create and edit emails using predesigned templates, drag-and-drop editors and raw HTML editors. Features of the service include email client and spam testing, A/X split testing, contact management tools, segmentation, triggered emails, detailed activity reports, private IP addresses, and custom branding. elasticemail.com
Elite Email – The Elite Email cloud-based platform allows organizations of all sizes to build and grow their mailing lists, create emails, and track results with detailed reports and analytics. The software requires nothing to download or install. With Elite Email, businesses can choose from more than 400 customizable templates to create email newsletters, promotions, announcements and coupons. eliteemail.com
Email Marketing Professional – Email Marketing Professional is free email marketing software that lets you send out campaigns with your own outgoing service. The software includes a variety of features, such as contact management tools and reports on who is opening your emails and who is not. emailmarketingprofessional.com
Emma – Emma provides email marketing software for organizations of all sizes. It offers tailored editions of its platform for businesses, franchises, retailers, universities and agencies. Emma's professional edition includes a drag-and-drop editor, the ability to send unlimited emails, real-time analytics, audience segmentation, automated emails, and integration for various CRM, e-commerce, event, survey and social tools. myemma.com
ExpressPigeon – ExpressPigeon offers email marketing software and tools. It features a responsive design editor, customer segmentation and personalization, automation, A/B testing, a powerful API, sign-up forms, campaign reporting, and RSS-to-email integration. expresspigeon.com
FreshMail – FreshMail offers email marketing software with a variety of features, including an intuitive template editor, mobile-optimized templates, social sharing tools, automation, contact management tools, an inbox inspector, a spam checker, A/B testing, Google Analytics, and integrations with CRM systems, e-commerce platforms and a variety of other programs. freshmail.com
*GetResponse – GetResponse is a complete email marketing platform, offering tools for marketers to build entire marketing programs from start to finish. Features include responsive design, a landing page creator, email analytics, automation and list import tools. getresponse.com. Read our full review.
GoDaddy – In addition to its domain registration services, GoDaddy offers a complete email marketing software solution. The software has a host of features, including a drag-and-drop email composer; automatic removal of bad addresses, duplicates and unsubscribes; and integration with Facebook, Google Analytics and Etsy. godaddy.com/business/email-marketing
Groupmail – Groupmail's self-hosted email software and autoresponders allow businesses to create, send and manage mass email newsletter and bulk email campaigns. There are no monthly costs or per-email fees. With the software, you can store unlimited groups with unlimited contacts, automate website subscriptions and opt-outs, and create emails using either predesigned templates or an HTML editor. group-mail.com
HubSpot – HubSpot is an inbound marketing software platform that includes email marketing, SEO, marketing automation, blogging, landing pages, social media and website design. The email marketing module, which integrates with lead generation tools, features personalization, list segmentation, an email optimizer, an easy email editor, A/B testing, campaign analytics, automated sending and dedicated IP addresses. hubspot.com/products/email
*iContact – iContact's email marketing platform offers a variety of features, including responsive email templates, landing pages, workflow automation, social posting and monitoring, lead scoring, and intuitive reporting. The software is designed to serve the needs of high-volume senders, professional marketers and businesses new to email. icontact.com. Read our full review.
Infusionsoft – Infusionsoft is sales and marketing software for small businesses. The marketing aspect of the software features personalized communications based on email sends, opens, clicks, form submissions and payment history. The software's email statistics shows the number of emails that get delivered, opened, clicked, skipped, etc., while the marketing reports evaluate web form activity, landing page performance, reach and campaign effectiveness. infusionsoft.com
Interspire – Interspire offers a variety of web-based software solutions, including email marketing. The all-in-one email marketing software has everything you need to create, send and track your campaigns, including autoresponders, split testing, automated list management, dozens of built-in templates, Google Analytics integration and built-in CRM functionality. interspire.com/emailmarketer
Inwise – Inwise allows businesses to create responsive email marketing campaigns that automatically adjust to any screen, keeping the message experience and design just as intended, whether subscribers open it using their PC, tablet or mobile phone. Features include personalization, segmentation, A/B testing, landing pages and integration with Salesforce. inwise.com
Iterable – Iterable is a marketing solution designed for midmarket and enterprise B2C companies. The platform allows businesses to create marketing campaigns across all channels, including email. The platform features segmentation, workflows, templates, A/B testing, personalization and analytics. iterable.com
JangoMail – JangoMail is a web-based email marketing service for businesses and organizations of all sizes. The software features more than 100 email templates, email list filters, autoresponders, tracking for email opens and click-thrus, HTML and plain text messaging, personalization, unsubscribe and bounce management, email list hygiene, and a double opt-in option. jangomail.com
Klaviyo – Klaviyo allows e-commerce marketers to target, personalize, measure, and optimize email and Facebook campaigns. When getting started, businesses can define their font and brand colors, and Klaviyo will automatically apply them to built-in workflows and any new templates. You can also create new templates based on different prebuilt layouts. Other features include one-click integrations, ROI-based reporting, segmentation, autoresponders, personalization and responsive templates. klaviyo.com
L-Soft – L-Soft's LISTSERV Maestro is a complete email marketing solution that allows you to engage subscribers with targeted, intelligence-based opt-in campaigns. It offers easy tracking, reporting and list segmentation in a complete opt-in email marketing and analytics package. lsoft.com/products/maestro.asp
*MailChimp – MailChimp integrates with many third-party applications, including Facebook, Twitter, Hootsuite, Pinterest, Instagram, SurveyMonkey, Eventbrite, Etsy, Salesforce, WordPress, Magento, Joomla, Drupal and Google Analytics. Features of the software include subscriber profiles, automation and personalization tools, advanced analytics, and flexible design options. mailchimp.com. Read our full review.
MailGet – MailGet's email marketing solution integrates with Amazon SES and other SMTPs to send bulk emails through SMTP routing. The service lets you create messages with its responsive email template builder and includes a variety of free email templates covering various niches. MailGet also comes with a list management and cleaning system. formget.com/mailget-app
Mailify – Mailify allows businesses to create, send, track and optimize email marketing campaigns and newsletters. The software features free templates, an HTML editor, a drag-and-drop editor, contact management tools, cloud synchronization and real-time campaign statistics. mailify.com
Mailigen – Mailigen provides email marketing solutions to businesses of all sizes. Features of the software include a responsive drag-and-drop email editor, a subject line adviser, A/B split testing, real-time email tracking and reports, online survey capabilities, social media integration, and RSS-to-email options. mailigen.com
Mailjet – Mailjet is an all-in-one marketing and transactional email platform. Its features include personalization, a variety of industry-specific templates, SMTP relay, segmentation, dedicated IP addresses, A/X testing, campaign comparisons and real-time reporting. mailjet.com
Mailrelay – Mailrelay allows users to create, send and manage newsletters. It includes technology to track subscriber views and clicks, providing businesses with access to information such as the user location, browser, mail client and operational system. The service features HTML newsletter templates and dedicated SMTP servers. mailrelay.com
MailUp – MailUp gives businesses the tools to send newsletters, promotional emails and transactional emails from one platform. The MailUp email and SMS delivery platform combines email marketing tools with SMTP relay for transactional emails and plug-ins for e-commerce, CRM and CMS systems. The service's pay-per-speed pricing is designed for midsized companies looking to scale their email marketing efforts. mailup.com
Mandrill – Mandrill is a transactional email service from MailChimp. The service is designed for sending data-driven transactional emails, including targeted e-commerce and personalized one-to-one messages. Mandrill comes with flexible template options, custom tagging and advanced analytics. mandrill.com
Maropost – Maropost is a provider of on-demand digital marketing solutions. Its platform transforms the complex process behind successful email marketing into a manageable task, enabling users to segment and target prospects, craft content, optimize message delivery, track customer behavior, and create collaborations within a single dashboard. maropost.com
MessageGears – MessageGears is a hybrid email marketing system that combines the security of an on-premises system with the scalability of the cloud. The service connects directly to any local or remote database, data warehouse, e-commerce system, or content management system. There is no need to extract, transform, or load customer data into the system or to move or replicate data. Features include subject line previews and testing, spam testing, and automation, drip and trigger campaigns. messagegears.com
Moosend – Moosend's email marketing platform features a drag-and-drop editor, real-time analytics, segmentation and automation. The system's API lets you integrate the service with any application. It also offers a professional SMTP service. moosend.com
Odoo Email Marketing – Odoo Email Marketing is an easy-to-use application that allows you to create email campaigns without any IT knowledge. It offers an extensive template library, a drag-and-drop editor, detailed analytics and campaign segmentation. The Odoo Online version (SaaS) allows you to have up to 1 million subscribers and can be used as a completely free stand-alone app with a limit of 400 emails per day. The app can be fully integrated with all other Odoo business apps. odoo.com/page/email-marketing
Pepo Campaigns – Pepo Campaigns is a solution for Amazon SES email marketing. The service features a drag-and-drop template tool, reports and analytics, advanced segmentation, A/B testing, and automation to create trigger flows. In addition, you can use the system's API to send transactional emails. pepocampaigns.com
Pinpointe – Pinpointe is cloud-based email marketing software for B2B companies. The software's features include an intuitive user interface, an email template library, social sharing tools, spam checkers, behavioral targeting, autoresponders, contact management tools and tracking reports. pinpointe.com
ReachMail – ReachMail allows businesses to create, schedule and send mass email marketing campaigns. The software includes hundreds of templates, detailed reporting, social media sharing, message testing, autoresponders, transactional messages, surveys and an API. reachmail.net
RedCappi – RedCappi's email marketing software allows you to drag and drop images, text, videos, coupons, and social media icons into your email and import contacts from Excel, Outlook and others when you are ready to send them out. The software features automation, social network sharing, analytics, personalization and list builders. getredcappi.com
*Remarkety – Remarkety is an email marketing solution for e-commerce businesses. With Remarkety, you can send email follow-ups with coupons, cross-sells and upsells; send emails targeted to customers based on items they bought, their previous orders and how much they've spent; automatically send emails when items are left in shopping carts or baskets; and add personalized product recommendations based on what other customers bought. remarkety.com. Read our full review.
Robly – Robly's OpenGen technology starts with a regular email campaign send. OpenGen will then resend your campaign one to 10 days later, with a different subject line to those subscribers who didn't open the first campaign. The system also sends emails one at a time, at the moment subscribers are most likely to check their inboxes. The service features A/B testing, a pop-up widget to increase contacts and mobile-responsive templates. robly.com
Salesforce – Salesforce offers email marketing services with drag-and-drop content tools, real-time tracking, geographical reporting, A/B testing, automation, and the ability to easily scale campaigns up or down. Salesforce also offers Pardot, a B2B email marketing solution. salesforce.com/products/marketing-cloud/channels/email-marketing-solutions
SalesNexus – SalesNexus is a provider of email marketing, CRM and lead generation software. The email marketing software features free templates, automated campaigns and a variety of campaign analytics. salesnexus.com
SendBlaster – SendBlaster runs on your PC and is not a subscription-based online service. The software offers a newsletter creator, HTML editor, layout editor, free templates, embedded image support, personalization, programmable tags, one-click unsubscribe and mailing list management. sendblaster.com
SendGrid – SendGrid offers both email marketing and transactional messaging services. SendGrid's cloud-based email delivery infrastructure allows you to send email without having to maintain your own in-house email infrastructure. The software's transactional service features simple SMTP setup, customized white labeling and advanced analytics. sendgrid.com
*SendinBlue – SendinBlue is a self-service solution for companies to send emails and SMS messages. With the software, businesses can send out email marketing campaigns, transactional emails and SMS campaigns. Features include real-time tracking, subscription forms, spam checkers, order tracking, dedicated IPs and an email builder. sendinblue.com Read our full review.
Sendloop – Sendloop is an email marketing service for small businesses. It includes more than 100 email templates, previews and testing, conversion tracking, and the ability for you to schedule when emails are sent. sendloop.com
Sendtu – Sendtu is a Google Chrome extension that lets you create and send newsletters directly from your Gmail account. It offers more than 100 responsive HTML5 newsletter templates and syncs with your existing Gmail contacts. Sendtu's editor tool allows you to edit images, fonts, colors and layouts, among other things. sendtu.com
SparkPost – SparkPost is a cloud-based email delivery service built on the Amazon Web Services platform. SparkPost's cloud API allows you to send transactional emails quickly. Developers at businesses of all sizes can send up to 100,000 emails a month for free and scale as the business grows and email programs become more sophisticated. sparkpost.com
Square – Square offers email marketing services that allow businesses to create new customer profiles at the point of sale in order to build their directories; automatically add key customer information with a swipe, dip or tap; and see the return on each email's investment in their Square dashboard. The service features customizable templates, automation, segmentation, automatic distribution lists and social sharing. squareup.com/email-marketing
StreamSend – StreamSend is an easy-to-use email marketing service. It features triggered emails, advanced segmentation, social sharing, video integration, RSS publishing, landing pages, campaign analytics, and more than 100 email, social and mobile templates. streamsend.com
Talk Fusion – Talk Fusion is an all-in-one video marketing solution that features video email, video newsletters and sign-up forms. Talk Fusion's products run on both PC and Mac operating systems and can be viewed by users on any internet-capable device. In addition, you can create video emails on iPhone, iPad and Android devices using the Fusion on the Go mobile app. For video emails, you just choose a template, record or upload a video, and send. The service also includes comprehensive, real-time reports that tell you who opens and reads your emails, what links they clicked, and if they forwarded the email. talkfusion.com
VerticalResponse – VerticalResponse, a business unit of Deluxe Corporation, provides a full suite of online marketing tools to help small businesses connect with their customers on email, social media and mobile devices. The software's features include professionally designed and responsive email templates, autoresponders, contact management tools, an HTML editor, and a variety of tracking reports. verticalresponse.com
Wix ShoutOut – Wix ShoutOut is an email marketing solution for small businesses. It allows anyone to create, send and share newsletters, invitations, sale promotions and product updates that work across all devices. The software features an intuitive editor, custom sign-up forms, contact integration, social media tools and stat trackers. wix.com/shoutout/email-marketing
WhatCounts – You can run WhatCounts' email marketing software from the cloud or via your own servers. Features of the software include a life cycle workflow builder, behavioral personalization, advanced segmentation, dynamic content, a relational database, responsive templates, campaign analytics, A/B testing and social sharing. whatcounts.com
Zoho Campaigns – Zoho Campaigns allows businesses to create, send and track email marketing campaigns. You can choose from a list of default newsletter templates or design your own. The features include mailing list management, A/B testing, autoresponders, email workflows, social media and CRM integration, and real-time performance tracking. zoho.com/campaigns
Are you an email marketing service that would like to be added to this list and possibly considered for our next round of reviews? Please feel free to contact Jeanette Mulvey at firstname.lastname@example.org
Editor's note: Looking for information about email marketing services? Use the questionnaire below and our vendor partner will contact you to provide you with the information you need: