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Jennifer Dublino profile picture

Jennifer Dublino

Introduction
About Me

Jennifer Dublino is a small business owner and skilled strategic marketer who specializes in designing campaigns for sales conversion. For more than 30 years, she has helped businesses with market research and planning, budgeting for marketing initiatives, lead generation and more. Over the years, she’s founded and sold her own marketing firm, served as COO of the Scent Marketing Institute and launched a second marketing company — which she still runs today.

Dublino holds a bachelor’s degree in business administration and an MBA in marketing and finance, both from the University of Miami. Her expertise, which extends to all facets of business operations, from POS systems to compensation management, has been quoted in AdAge, Adweek, Reuters and other outlets.

Experience
Owner at Pro Creative Marketing Group
April 1997 - Present
President at Thinksensory
February 2015 - Present
Education
University of Miami - School of Business
BBA, MBA
Marketing and Finance
University of Massachusetts, Amherst
Business
Jennifer's Activity
POS Inventory Management - thumbnail
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POS Inventory Management
Inventory management means having the right amount of product to meet demand. Learn how POS systems can help you with inventory management.
Updated October 23, 2023
What Is Custom Software Development? - thumbnail
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What Is Custom Software Development?
Prepackaged software isn't always right for your business's unique needs. When this happens, consider custom software development.
Updated November 13, 2023
Credit Card Machines: Answers to Frequently Asked Questions - thumbnail
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Credit Card Machines: Answers to Frequently Asked Questions
Accepting credit cards for your small business starts with the right credit card machine. Countertop, mobile and virtual options make for flexibility.
Updated April 11, 2024
How to Run a Gift Card Program - thumbnail
article
How to Run a Gift Card Program
This guide explains the benefits of running a gift card program as a small business.
Updated January 16, 2024
How to Set up a Conference Call on an iPhone - thumbnail
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How to Set up a Conference Call on an iPhone
You can include up to five people in iPhone conference calls. To conference with more people and for special features, look into business phone systems.
Updated January 29, 2024
What Are Self-Service POS Kiosks? - thumbnail
article
What Are Self-Service POS Kiosks?
Many retailers are implementing self-service POS kiosks so customers can ring up their own purchases. Learn the pros and cons of self-service POS kiosks.
Updated February 22, 2024
12 Tips for Building an Effective Business Website - thumbnail
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12 Tips for Building an Effective Business Website
Learn best practices to make your business website easy to find and effective at converting online users into paying customers.
Updated March 28, 2024
What Is a Merchant Account, and Do You Really Need One? - thumbnail
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What Is a Merchant Account, and Do You Really Need One?
Your business needs a merchant account to accept credit and debit cards in person and online. Learn how merchant accounts work and how to get one.
Updated October 23, 2023
Establishing a Company Mission for a Better Business Culture - thumbnail
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Establishing a Company Mission for a Better Business Culture
It's crucial to establish a company mission. Learn how to write a company mission statement and use it to create a positive company culture.
Updated October 23, 2023
QuickBooks POS Integration - thumbnail
article
QuickBooks POS Integration
If you use QuickBooks accounting and a POS system in your business, QuickBooks integration will save you time. Find a POS system to sync with QuickBooks. 
Updated March 18, 2024