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Eduardo Vasconcellos is a subject matter expert when it comes to technology at large, but particularly the tech small business owners use to run their companies. His understanding of IT concepts and the science beyond various software tools stems from the years he spent serving as a software quality assurance engineer. In the two decades since then, Vasconcellos has also become adept at other key aspects of business operations — especially marketing.
Indeed, Vasconcellos now spends most of his time focusing on digital marketing initiatives targeting B2B and B2C audiences. His sharply honed efforts include creating email campaigns, developing promotional assets for new product launches and executing other strategies related to demand generation. Over the years, he has provided consultative services for local businesses while also working on co-branded projects with the likes of Apple, Marvel and the Cartoon Network.