Your Guide to Growing Your Business

Many businesses collect data for multifold purposes. Here's how to know what they're doing with your personal data and whether it is secure.

Marketing, advertising and public relations are related but distinct. This guide explains the differences between each and how each can grow your business.

Your brand is the way you present your business or product to the marketplace. Here's how to define and build a business brand and make it work for you.

Bumble Bizz is an offshoot of the Bumble dating app that fosters professional connections. See if it can help your small business.

Discover how mapping software can overlay images on a backdrop or background, providing unforgettable experiences and improving ad campaigns.

Your Net Promoter Score quantifies customer loyalty, but this method comes with limitations. Learn more about the pros and cons of this metric.

Live chat can add considerable value to your business. Know what to do (and what not to do) during live chat to improve your company's customer service.

Handwriting recognition apps automatically recognize and digitize your handwriting. Discover the top 10 handwriting recognition apps to use in business.

The Microsoft Bookings app helps customers schedule meetings directly with your business and employees. Learn how to get started.

A visual brand is a strong and consistent marketing tool. Here’s what you should do ― and not to do ― as you create it.

This guide explains how to use sound to bolster your sales and marketing efforts, and to cultivate your desired brand reputation.

CDOs caused the 2008 financial crisis, and similar asset categories are on the rise. Could they really cause another recession? Here's what to consider.

Machine learning and automation can both make work easier, but they aren't the same thing. Learn the differences and how they both work.

A podcast is a popular and versatile media form used to promote a business. Learn podcast basics, tips for success and how to get started.

Smartwatches can be a business asset, helping owners and employees stay productive. Learn the top seven ways to use smartwatches in business.

Putting a presentation on YouTube can be a great way to reach co-workers and customers, and it's easy to do. Here's how.

If your business is growing quickly, you may want to take your operations beyond your state's borders. Learn how to expand successfully.

Learn how to use Adobe Creative Cloud Express and make a splash with your business's online presence.

Upgrading your technology can extend product life spans, improve cybersecurity and boost productivity. Learn why up-to-date tech is crucial for your business.

Customers like the convenience of skipping the line with mobile order-ahead at restaurants. Learn the pros, cons and options of offering mobile ordering.

It's a good time for small businesses to buy property. Here's what you need to know to start acquiring commercial real estate.

Don't give your customers a reason to leave. Instead, build brand loyalty with these customer service tips.

Disposing of electronic waste, such as old printers, can be tricky. Learn how to get rid of old printers responsibly.

Encouraging employees to volunteer prioritizes corporate social responsibility while improving the workplace. Learn how to get started.

Does your business need a cloud-based phone system? This guide will help you weigh the pros and cons and determine whether one is right for you.

Independent contractors differ from full- and part-time employees in important ways. Learn how to determine whether to hire an independent contractor.

A REIT is a mutual fund for real estate properties. Learn how REITs were developed, how they work, and what investors need to know about making money.

This list includes the traits that successful salespeople share as well as tips to improve your sales skills.

Consumers and brands can maintain relationships that mimic humanlike relationships.

Starting today, Salesforce's social media tools are available for small businesses through the company's Salesforce Essentials product for $25 a month.