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Your Guide to Growing Your Business

All of the topics that will give you the edge when it comes to scaling your business and taking it to the next level.

Latest in Growing a Business: Advice, Tips and Resources to Help You Take Your Business to the Next Level

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Article
10 Kinds of People That Get Hired Most
By Skye Schooley | October 20, 2023

Wondering which personalities are right for your business? Focus on these personality types when hiring new employees.

Article
The Right Way to Hire and Work With Family
By Kiely Kuligowski | October 20, 2023

Hiring and working with people in your family can be a challenging situation to navigate. Follow these tips to work with family members successfully.

Article
How Does 401(k) Matching Work for Employers?
By Max Freedman | October 20, 2023

Learn what 401(k) matching is, why employers should offer it, and how it benefits businesses and employees alike.

Article
Employee Handbooks for Startups
By Max Freedman | October 20, 2023

If you're creating an employee handbook, learn what to include and exclude so your team understands all aspects of their jobs and the company.

Article
PTO Policies: Which Is Best for Your Business? 
By Ada Rannels | October 20, 2023

When creating a PTO policy, it's important to consider your options and their potential impact on employees and your business.

Article
Small Business Guide to Health Insurance
By Kiely Kuligowski | October 20, 2023

Here's how small business health insurance works, why you should offer it and what types of health insurance are available for small businesses.

Article
Direct Mail Marketing Guide for Small Businesses
By Kiely Kuligowski | October 20, 2023

Direct mail marketing can complement digital marketing and help reach customers and prospects. Learn seven steps for launching a direct mail campaign.

Article
How to Write a Sales Plan
By Elizabeth Veras | October 20, 2023

A sales plan can be a blueprint to help you set goals for your business and the steps to achieve them. Follow these tips to create an effective sales plan.

Article
Small Business Marketing Guide: Everything New and Existing Businesses
By Jennifer Post | October 20, 2023

Small businesses have a lot to manage, including marketing. This guide will introduce you to core concepts of small business marketing.

Article
How to Develop and Track a Marketing Budget
By Marisa Sanfilippo | October 20, 2023

How much is enough to get your brand noticed and drive conversions? How much is too much? Here's what you should know about developing a marketing budget.

Article
Should You Consider Asset-Based Lending?
By Adam Uzialko | October 20, 2023

An asset-based loan relies on a borrower's collateral. Learn the advantages and risks of asset-based lending to see if it's right for your business.

Article
The Sole Proprietorship Tax Guide
By Sally Herigstad | October 20, 2023

The simplest small business legal structure is sole proprietorship. Learn about your recordkeeping and tax obligations as a sole proprietor.

Article
Avoid Zoom Burnout With These Tips
By Andrew Martins | October 20, 2023

As more companies adopt remote and hybrid work roles, workers are increasingly susceptible to “Zoom burnout” from frequent video conferences. Here’s how to avoid it.

Article
Buying Guide for Keyless Electronic Door Locks
By Kiely Kuligowski | October 20, 2023

Keyless electronic door locks offer convenience, security and integrations with access control systems. Learn how to buy keyless electronic door locks.

woman standing in front of a computer server
Article
What Is Windows Server and How Can Businesses Use It?
By Jeremy Bender | October 20, 2023

This guide explains Windows Server and how it works for businesses. It also offers tips for whether or not Windows Server makes sense for your business.

Woman using a laptop
Article
9 Ways to Use ChatGPT for Small Business
By Jeremy Bender | October 20, 2023

ChatGPT is a free and easy chat tool that can develop fairly well-written copy and help users brainstorm. Could it benefit your small business?

Article
Guide to Windows 10 Power and Sleep Settings
By Casey Conway | October 20, 2023

Windows 10 offers a variety of power options and sleep settings to help your computer save energy and manage performance. Here's what you need to know.

woman holding a credit card and a mobile phone
Article
Online Searches Often Lead Customers to Counterfeit Goods
By Casey Conway | October 20, 2023

Online searches can lead consumers to counterfeit sites and potentially dangerous goods. Learn what businesses can do to outsmart fake sites and scams.

Accountant working at a desk
Article
Automation Can Save Finance Departments Thousands of Hours
By Dock David Treece | October 20, 2023

Your business could save upward of 25,000 hours by deploying robotic process automation to handle financial tasks. Find out how.

Article
A Recession Is Coming – Are You Prepared?
By Dock David Treece | October 20, 2023

Find out how small businesses are – and aren't – getting ready for the next economic recession.

Article
How to Calculate a Running Total in Excel
By Sean Peek | October 20, 2023

Learn to create cumulative sums in Microsoft Excel with these step-by-step instructions and screenshots.

Article
Facial Recognition Advertising: The New Way to Target Ads to Consumers
By Kiely Kuligowski | October 20, 2023

Learn what facial recognition advertising is, along with both the benefits and the concerns.

Article
A Positive Company Culture Is a Top Priority for Job Seekers
By Bassam Kaado | October 20, 2023

A strong and employee-first company culture helps businesses attract and retain employees. Culture is as important as salary, if not more so.

Article
How to Use Google Ad Manager for Your Small Business
By Jennifer Post | October 20, 2023

If you have more than one Google Ads account, the free Google Ad Manager helps you centralize management, manage revenue and boost ROI.

Article
Presale Strategy: How to Set Up a Successful Presale
By Matt D’Angelo | October 20, 2023

A presale is when you sell products you haven't yet created as a way to gauge customer interest. Learn what's involved in a successful presale.

Article
Work Experience or Free Labor? Learn What Makes Unpaid Internships Legal
By Siri Hedreen | October 20, 2023

Learn how state laws and the primary beneficiary test apply to small business owners navigating the legality and morality of unpaid internships.

man using a mobile device
Article
Location-Based Advertising: Convenience and Personalization vs. Data Privacy
By Andrew Martins | October 20, 2023

Consumers expect personalization and convenience, but data privacy is a concern. Here’s what businesses need to know about location-based advertising.

Article
How to Improve Your Small Business’s Cybersecurity in an Hour
By Bennett Conlin | October 20, 2023

Learn how to prevent cyberattacks and keep your business safe from security breaches.

Article
Report Examines SMB Pandemic Challenges, Tech Trends and Future Planning
By Hannah Tayson | October 20, 2023

Salesforce's annual report examines SMB challenges worldwide. See the trends in investment, employees, flex time, technology and security.

Article
What You Need to Know About Predictive Scheduling and the Law
By Adam Uzialko | October 20, 2023

Predictive scheduling is when employers provide employees with their work schedules in advance. Learn about state laws related to predictive scheduling.