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Grow Your Business Technology

7 Chat Tools for Small Business

7 Chat Tools for Small Business
Credit: Peshkova/Shutterstock

Looking for a simple way to improve communication in your small business? Chat tools can help. Faster than email and easier than phone calls, instant messaging is a convenient way to ask simple questions, bounce off ideas or quickly send a memo to everyone. Users can also use chat platforms for real-time collaboration with file-sharing capabilities, audio and video calls, project management, and more.

Here are five affordable and easy-to-use chat tools for small business. The best part is they all offer free plans for small business users.

Slack offers a robust and comprehensive chat tool for small businesses. In addition to one-on-one and group chat, Slack comes with individual and team audio calls and video conferencing.

Slack also makes collaboration easier than most chat tools. Users can organize multiple projects, teams and other items using hashtags, as well as share files by dragging and dropping them into the platform or via Google Drive, Dropbox and other file-sharing services. All files and chats are also synced, archived and searchable for future reference.

Additionally, Slack offers a wide variety of other third-party integrations, including Google Docs, Sheets or Slides for sharing and viewing files within conversations and during calls. [See Related Story: Collaboration Tools for Small Business]

HipChat is an easy-to-use chat app that also offers collaboration tools. HipChat comes with one-on-one instant messaging, group chat rooms, file sharing, screen sharing and video conferencing. It also integrates with various third-party apps – Facebook, Dropbox, Google Apps and Salesforce – so it becomes a streamlined part of a company's communications.

Businesses can use HipChat either straight from the app's website or install the platform on their own servers at an additional cost. Either way, HipChat is accessible anywhere using a web browser, desktop client and mobile app.

Atlassian, also of HipChat fame, has released another chat program, designed to more directly compete with Slack. Stride is a team communication tool that replicates much of what you find in HipChat, while adding natively hosted video and audio meetings. It includes task assignment and decision tracking, and has a focus mode that collects important notifications for you. The app is scheduled to roll out gradually to the web, MacOS, iOS, Windows, Android and Linux. There is a free version that offers limited message history and file storage. For $3 per month per user, you get unlimited storage and the ability to add guests to video chats. Ultimately, this tool may replace HipChat completely. 

Microsoft Teams is a software as a service that ties directly to the productivity giant's Office 365 subscription. It creates a chat-based workspace that's focused on real-time collaboration. It includes chat, meetings, notes, Office, Planner, Power BI, and extensions and apps. It looks a bit like Slack and functions similarly, with threaded persistent chats that can be open or private. It also integrates with the company's Skype video service, plus you can invite guests to join your chats. If you're a Microsoft-focused business, Teams may be the way to go. 

Flowdock is a chat and inbox platform that lets teams collaborate and keep communications easily accessible in one place. It offers one-on-one private chat with individual team members, group chat and threaded discussions. Its team inbox feature, on the other hand, keeps and organizes emails and messages related to project management, customer support and other sources.

It's accessible anytime, anywhere – over the web, using the Windows or MacOS app and on iOS and Android devices. Push notifications are available across platforms and devices, so no one misses an important chat request, email and other messages. Other features include @ mentions to get a specific user's attention as well as hashtags and chat histories with searchable transcripts.

Part of the Basecamp project management software, Campfire is a web-based chat tool that eliminates the need to install any instant messaging apps or clients. You simply create a password-protected chat room and invite team members to chat. Users can share files with live previews within chat rooms; supported files include image files (PNG, JPG and GIF), Word, Excel and PowerPoint.

The service also comes with such extras as conference calling, chat transcripts, and add-ons for integration with popular Windows and Mac business software. In addition to the web, Campfire is accessible on mobile devices and using the dedicated Campfire iPhone app.

While Hangouts started off as a consumer-friendly chat service, Google recently reimagined it as a business powerhouse featuring deep integration with its G Suite productivity suite (Drive, Docs, Sheets, Slides, Calendar, Mail, etc). Hangouts Chat offers one-on-one chats, and now also offers threaded messages. You can assign document permissions based on the team that created them. You can filter rooms by people, file times, links, etc. It's also working with developers to create bots that will work within Hangouts. For video chats, you access Hangouts Meet, where up to 30 folks can join. If your company is deep into the G Suite ecosystem, this may be the solution for you. 

Additional reporting by Sara Angeles. 

Anna Attkisson

After getting infected with the tech bug at Wireless World and Cellular Business magazines as an intern in 1998, Anna Attkisson went on to dabble in all sorts of publications covering everything from children’s fashion to financial planning, cars and travel. During the last 10 years, she’s returned to her roots where she’s been writing and editing for Laptop Mag and Tom’s Guide, before moving on to Tom’s IT Pro, Business.com and Business News Daily. She has a B.S. in journalism from the University of Kansas.