Small businesses have a lot of competition. Not only do they compete with bigger businesses for sales, there is also competition when it comes to recruiting and hiring. Big companies can put more money into their recruiting strategies and packages they offer to prospective employees.
But that doesn't mean small businesses have to fall behind in the hiring game. With the right recruitment tools, small businesses can stay competitive, and have a chance at hiring – and keeping – the best employees.
"Being a small business owner means wearing a lot of hats – you have to perform most of the functions that large businesses have separate staff or departments for, but, of course, with a fraction of the budget," said Stephen DelVecchia, CEO of online staffing platform Adaptive Professional Solutions. "Recruiting for an open position is no exception. The goal here is to get the best-quality hire in the most time- and cost-effective way possible."
As a small business, you want to emphasize certain things that will attract the kind of employee you want and need. Staffing agency Robert Half offers key recruiting tactics and associated tools to ensure your business gets the best employees.
Make "small" a selling point. Small businesses have fewer layers of management, so you can show your skills directly to the people who matter and build relationships that benefit employees throughout their career.
Develop brand awareness. Create a pipeline of skilled local job candidates who want to work for your company by making your small business visible and top of mind in your market.
One of the ways to develop your brand is through logo design. Here are some sites to help spark your creativity:
Leverage your website. On your website, you can post detailed information about your company's mission, culture, history, etc. Making sure search engine optimization (SEO) is on your radar will draw traffic to your business website. The following sites can help you with SEO, marketing campaigns, and referral plans to promote your business:
Use every resource available to reach candidates and alert people to your business, and to the fact that you are hiring. When it comes to online recruiting, most hiring managers jump to the large job boards to post a job, but according to Robert Half, those sites are inundated with other employers looking for candidates.
A great tool to use instead is social media. Promote your job listing on LinkedIn, Facebook and Twitter for maximum reach.
The job description
According to Robert Half, a great job description is the blueprint for successful hiring. The essential elements of a successful job description should include the following:
- Job title
- Organization and culture
- Hiring department
- Reporting structure
- Summary of position
- Key duties
- Job location and attendance
- Educational requirements
- Qualities or attributes
Whatever elements you include, write the job description in plain language. Avoid using jargon that might be common within your company but is not familiar to outsiders.
Need ideas? Try these:
- Monster's sample job descriptions
- Bureau of Labor Statistics Occupational Outlook Handbook
- Career One Stop Business Center
Once you find suitable candidates, these next tools will get your business to the next level of hiring.