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Shayna Waltower profile picture

Shayna Waltower

Business Writer
Introduction
About Me

Shayna Waltower is a business journalist with a multimedia background. She spent years doing on-the-ground reporting in local communities from coast to coast before narrowing her focus to helping small businesses nationwide streamline operations, attract customers and improve profitability. 

Waltower, with her previous experience in storytelling across mediums (broadcast, social media, etc.), enjoys not only producing digestible guides for business owners that break down complex topics but also helping entrepreneurs competently convey their brand stories to consumers. Over the years, Waltower has developed expertise in a number of wide-ranging but critical business areas and topics, including POS systems, workplace management and cybersecurity.

Experience
Content Writer at Freelance
July 2020 - Present
Multi-Skilled Journalist at KREM 2 Media Group
July 2018 - July 2020
News Intern at WGXA
January 2018 - May 2018
Education
Mercer University
B.A.
Journalism
Shayna's Product and Service Reviews
Our team conducts an independent analysis of products and services that can help manage your business.
05.15.24
The Best POS Systems for Retail Businesses
Every POS system offers something different from the next. We’ll...
Shayna's Activity
8 Free SWOT Templates for Small Businesses - thumbnail
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8 Free SWOT Templates for Small Businesses
A SWOT (strengths, weaknesses, opportunities, threats) analysis helps entrepreneurs make better business decisions. Find eight free SWOT templates online.
Updated October 24, 2023
Marketing Automation Buyer’s Guide - thumbnail
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Marketing Automation Buyer’s Guide
Learn everything you need to know about marketing automation software before purchasing a solution for your small business.
Updated January 13, 2024
Honest Employee Feedback Starts at the Top - thumbnail
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Honest Employee Feedback Starts at the Top
Getting honest feedback from employees is critical if you want to improve your business's culture and internal operations.
Updated October 24, 2023
6 Problems That Kill Small Businesses - thumbnail
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6 Problems That Kill Small Businesses
Small businesses face many problems, like poor cash flow and bad leadership. Learn the issues that can sink a company and how to keep your business alive.
Updated January 17, 2024
9 Ways to Know if You Have a Great Business Idea - thumbnail
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9 Ways to Know if You Have a Great Business Idea
Have you come up with a business idea and wonder if it could be the next great thing? Ask yourself these nine questions to determine its viability.
Updated October 23, 2023
How to Use Chrome Remote Desktop for Business - thumbnail
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How to Use Chrome Remote Desktop for Business
Remote computer access from a mobile device used to be challenging. Now, Chrome Remote Desktop offers an easy way to take remote control.
Updated October 20, 2023
How Much Time Do Americans Spend Online and Texting? - thumbnail
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How Much Time Do Americans Spend Online and Texting?
Many Americans spend excessive time emailing, texting, using social media and surfing the internet. Learn why users should reduce their online screen time.
Updated October 23, 2023
Which Gender Excels at Teamwork? Both … With a Catch - thumbnail
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Which Gender Excels at Teamwork? Both … With a Catch
A diverse team can improve productivity and produce more effective results.
Updated October 23, 2023
What Is Remote Desktop Software? - thumbnail
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What Is Remote Desktop Software?
Remote desktop software helps remote employees and technical support teams. Learn how remote desktop software works, its business uses and its benefits.
Updated October 23, 2023
Creative Ways Job Seekers Are Applying for Jobs - thumbnail
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Creative Ways Job Seekers Are Applying for Jobs
Employers and job seekers are finding creative ways to liven up the hiring process. Learn creative ways to attract talent or help your resume stand out.
Updated October 20, 2023
What Employers Want: 22 In-Demand Skills - thumbnail
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What Employers Want: 22 In-Demand Skills
Technical skills dominate three separate rankings of the top skills employers are looking for.
Updated December 20, 2023
Family and Friends Provide a Key Lifeline for Entrepreneurs - thumbnail
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Family and Friends Provide a Key Lifeline for Entrepreneurs
Small business owners rely on friends and family for social, financial and emotional support. Learn how community support can help businesses thrive.
Updated October 24, 2023
Ready for Real Estate? Now Could Be the Time for Your Biz to Buy - thumbnail
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Ready for Real Estate? Now Could Be the Time for Your Biz to Buy
It's a good time for small businesses to buy property. Here's what you need to know to start acquiring commercial real estate.
Updated October 19, 2023
The Real Effects of Unemployment - thumbnail
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The Real Effects of Unemployment
Financial concerns are a common concern during unemployment, but there are other issues unemployed individuals often experience.
Updated October 20, 2023
How to Encourage Buyers to Make Impulse Purchases With Your Business  - thumbnail
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How to Encourage Buyers to Make Impulse Purchases With Your Business 
Consumers often make spontaneous buying decisions. Here's how to make your products one of their purchases.
Updated October 23, 2023
How to Find a Factory to Manufacture Your Product - thumbnail
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How to Find a Factory to Manufacture Your Product
Learn how to turn your product idea into a tangible item by finding the perfect manufacturing factory.
Updated November 08, 2023
The Skills Gap Is Costing Businesses Dearly - thumbnail
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The Skills Gap Is Costing Businesses Dearly
Companies spend massive amounts of money looking for qualified employees. Learn how the skills gap is limiting the hiring pool and how to address it.
Updated December 20, 2023
The Secret to Career Success: Branding Yourself - thumbnail
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The Secret to Career Success: Branding Yourself
If you want a successful career, hone in on your brand.
Updated October 23, 2023
How Worrying About Money Can Affect Your Health - thumbnail
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How Worrying About Money Can Affect Your Health
Stressing about finances can adversely impact your well-being.
Updated January 12, 2024
7 Wedding Businesses To Inspire Love (And Business Ideas) - thumbnail
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7 Wedding Businesses To Inspire Love (And Business Ideas)
These wedding companies make love their business. Could they also inspire wedding-themed business ideas of your own?
Updated October 24, 2023