Small businesses rely on new technology tools more than ever before.
To help boost their efficiency and profitability, 70 percent of small business are changing the way they do business to accommodate a more technology-based marketplace, according to a new study from the online payroll provider SurePayroll.
Specifically, they're using new technology to build and maintain their company websites, create and manage email-marketing campaigns, build a following through social media, and conduct online advertising.
Dropbox and Google Drive for online storage and organization, Salesforce for customer relationship management, and Constant Contact for email marketing are among some of the tech tools small business owners name as their favorites. [Vacationing? 5 Tech Tools for Managing Your Business ]
"Small business owners are getting smarter when it comes to technology," Scott Brandt, SurePayroll's vice president of marketing, said in a statement. "They're using it to scale and become more profitable, using less resources and spending less money."
SurePayroll found 34 of small business owners' favorite tech tools in the following categories:
- Google Drive
- Apple's iCloud
- Microsoft OneDrive
- Google Plus
Social media management
- Sprout Social
Customer relationship management
- Constant Contact
- Vertical Response
- Google Drive
The increased use of technology appears to be paying off for small businesses. The research showed that 62 percent of small businesses were profitable in the first half of 2014 and 77 percent expect to be profitable in the second half.
Brandt said a combination of many factors, including increased marketing and leaner staffs, have improved small business profitability.
"But certainly technology is helping with those things," Brandt said. "Small business owners really owe it to themselves and their customers to stay on top of the tools that are available. Some are becoming a part of our everyday life already, but there are more coming constantly."
Originally published on Business News Daily