It seems like new business buzzwords are constantly popping up in emails, presentations and conversations around the office. Whether you're talking about "circling back" or looking at your "dashboard," you're probably familiar with some key buzzwords already. So which buzzwords do you need to know this year?
Business owners and experts told us which buzzwords are popular in 2016. Whether you add them to your vocabulary or to your blacklist is up to you, just make sure you know what these terms mean.
Content marketing: "In essence, [this means] creating content online that is going to drive sales, or search traffic because it's interesting, insightful and causes people to like your company." – Mark Aselstine, founder, Uncorked Ventures
Amplify: "2016 is all about growth for a lot of companies, and I think in the desire to appeal to millennials or Generation Y, the belief is that 'amplify' resonates a lot more than 'grow' or 'increase' when attempting to deliver a killer business presentation." – Cain Richards, digital analyst, seoWorks
Insight-as-a-service: "Companies are starting to develop tools that not only crunch Big Data, they also provide actionable decision points and alerts." – Lynn Nichols, former linguistics professor and CEO, X Intellectual Property
Recrutainment: "The recruitment industry is undergoing a huge transformation and has resulted in more gamification and entertainment implementation in the mundane recruitment world." – Tina Miles, client success manager, Sqore
Wantrepreneur: "[This is] someone [who] always talks about starting a business but finds excuse after excuse (not to). It can also be applied to individuals that have started a business but really just like bragging about starting a business compared to actually doing the work." – Joshua Schall, owner and president, J. Schall Consulting
Influencer marketing: "A method of marketing where a company markets with, through and to influencers. Influencers’ high level of power over their followers allows for target markets to be accessed through these individuals." – Max Cron, creative strategy director, Online Optimism
Stack: "[A] suite of software. 'What's in your product stack?' 'How's your sales stack?'" – Eric Quanstrom, chief marketing officer, KiteDesk
Over The Top Service (OTTS): "OTTS is the concept of going above and beyond for your customers. Customers are expecting more and more from the companies they give their business to." – Deborah Sweeney, CEO, MyCorporation.com
Blockchain: "The technology behind bitcoin digital currency that provides an open ledger and authenticates each step of a transaction while sharing that information securely among participants. Although the future of Bitcoin is still uncertain, the blockchain technology is a certainty." – Vernon Tirey, CEO, LeaseQ
Return on Relationship: "Unlike ROI, which is return on investment, ROR is the return you as a company or person get from nurturing relationships and can be measured mainly in terms of loyalty, sharing and recommendations." – Peter Seenan, customer support specialist, Leadfeeder