Three Steps to Making the Most of Small Business Saturday Credit: Dreamstime

Small Business Saturday, scheduled for November 24 this year, is just around the corner. Is your business ready? It could be one of the most important shopping days of the year for your business.

Connie Certusi, general manager and executive vice president, Sage Small Business Accounting, offers advice on three steps you can take to make the most of Small Business Saturday.

Be ready:Research and take advantage of any promotions offered by large companies like American Express and FedEx that are supporting Small Business Saturday.

Give customers incentives:Include coupons for 10 percent or more off on Small Business Saturday to your customers now. This will give your customers a reason to come back and shop with you on Small Business Saturday and for the holidays.

Go mobile:Create a Small Business Saturday mobile strategy with QR codes or digital promotions.

Sage is a global supplier of business management software and services for small and midsized businesses. For more information about Sage in North America, please visit the company website at na.Sage.com. Follow Sage North America on Facebook,Facebook.com/SageNorthAmerica, and Twitter,Twitter.com/SageNAmerica.