Linda Pophal

Linda Pophal is a small business owner and human resources expert with SHRM-SCP and SPHR credentials. Pophal began her career in communications, helping businesses with internal and external communication objectives, marketing initiatives, branding needs, PR and crisis management. She went on to spend nearly two decades teaching business-related topics at the University of Wisconsin-Eau Claire before founding her own strategic communications firm.

In addition to her HR accreditations, Pophal was named a Professional Certified Marketer by the American Marketing Association and an Accredited Business Communicator by the International Association of Business Communicators. She has published multiple books, including “The Everything Guide to Customer Engagement” and “The Complete Idiot’s Guide to Strategic Planning.” Her work is regularly featured on the SHRM blog, HR Daily Advisor, SAP Viewpoints, CRM Magazine and other outlets.