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Lead Your Team Personal Growth

7 Social Media Pros On What They Love (and Hate) About Their Jobs

7 Social Media Pros On What They Love (and Hate) About Their Jobs
Credit: Gonzalo Aragon/Shutterstock

For many — especially millennials — working in social media seems like a dream come true. But being a social media manager doesn't necessarily mean you'll get paid to spend your days goofing off on Twitter. In fact, there's a lot more to the job than you might realize. With a career in social media comes a lot of responsibilities, and there are just as many frustrations to deal with as there are rewards.

So what's it really like to work in social media? We asked industry professionals to share their career pros and cons with us. Here's what they had to say.

Business News Daily: What do you do?

Kiyo Wiesnoski: I'm the marketing director at Adlava, a Web design and digital marketing company in Las Vegas. I oversee content and social strategy and help manage our clients' social media profiles and social interactions. 

BND: What do you love most about your job, and why?

Wiesnoski: I really love being able to interact with people in real time, and being able to see how a brand can grow stronger with each interaction. Social media is also a great place to get candid responses from people who would otherwise be unreachable to the general public, and it's a great way to learn from people you respect and admire. 

BND: What do you hate most about your job, and why?

Wiesnoski: Things can get very frustrating when passwords get lost or held hostage by previous social media companies, and dealing with customer service or a hostile third party is not fun. Things can also get tricky when there are too many cooks in the kitchen and not everyone understands the importance of tracking and measuring social media efforts.

Business News Daily: What do you do?

Andria Rosell: I am a social media strategist and manager. I freelance and also work part-time at Howard/Merrell, a marketing agency in Raleigh-Durham, North Carolina.

BND: What do you love most about your job, and why?

Rosell: I love the creativity, storytelling and content creation of social. I love engaging with fans in a very real way, because I do grow fond of the brand communities I build. I also love the power and mass of social media. 

BND: What do you hate most about your job, and why?

Rosell: I hate being always on. Sometimes I'd really love a long screen break! It can be hard when something you do personally, like social media, is inseparable from something you do professionally. It feels like I'm always at work ­ in the evenings —I'm commenting on cute baby photos from a Facebook friend and in the next minute I'm handling a customer service issue on Facebook for a client. The back and forth can be difficult. 

Business News Daily: What do you do?

Gina Broom: I'm a marketing assistant at Doubledot Media. Our social media primarily focuses on Internet marketing, which can be a bit dry, so it's a fun challenge to inject some personality. 

BND: What do you love most about your job, and why?

Broom: What I love most about managing social media is the opportunity to use my noggin. I once labelled animal-antibiotic syringes in a lab — this is significantly more enjoyable than that! Creating a mixture of actionable tips and fun things like humor is what gives me a kick.

BND: What do you hate most about your job, and why?

Broom: What I hate most about writing social media content are the [emotions] that can come with it. I spoke to a friend once who said, "I know it's not personal, but when someone doesn't like my copy, I feel it more than if they critiqued my other work," and all I could say is, "I feel you, sister." Creative types are often a little sensitive, so finding that balance between creativity and professionalism is a challenge for many in this field, especially new people to this line of work. [7 Writers Share What They Love (and Hate) Most About Their Jobs ]

Business News Daily: What do you do?

Amanda Shepherd: I am the social media manager for Ellipses PR in Oakland, California. I manage the social media accounts for a variety of food [and] beverage, restaurant and hotel clients.

BND: What do you love most about your job, and why?

Shepherd: The thing I love most about my job is the flexibility it brings. All I need is my computer and an Internet connection. I am lucky to be able to work wherever I want and have the freedom and flexibility to do so. I also love that social media is forever evolving and changing, so no two days are alike. 

BND: What do you hate most about your job, and why?

Shepherd: One of the things I dislike most about my job is the lack of human interaction. I am so busy creating online communities that I forget eight hours have gone by and I haven't spoken to a single soul! 

Business News Daily: What do you do?

Amidhozour: I am the social media & community manager at KptnCook, [a startup] offering a mobile app that simplifies the cooking process.

BND: What do you love most about your job, and why?

Amidhozour: Social media is always changing and keeping up-to-date is key in this industry. I never get bored! Whether it is a different social platform, new advertisement opportunities on existing channels, additional analytics being added, or new tools to help with current tracking methods; there is always something new to do. Even when I'm not at my desk I am constantly observing what is going on — the learning never stops. 

BND: What do you hate most about your job, and why?

Amidhozour: What I love most is also what I hate most. It is a time commitment to learn a completely new user interface. So, when social ad platforms change their interface, I do have to take a few steps back before I can go forward. Instead of rolling out the changes, I do wish we were given more warning by the companies to allow efficient allocation of time. 

Business News Daily: What do you do?

Anna Osgoodby: I'm the social media director for a lifestyle PR firm called Media Maison. In my position, I head all social media strategy and execution for our clients and agency. 

BND: What do you love most about your job, and why?

Osgoodby: Something I love about working in social media is it's always evolving. Social platforms are always adjusting their features and in return we consistently get to try out new strategies to best connect with our customers. I also love being able to bring a personal approach to the brands I work on. I love working on accounts that people freak out when we respond or retweet them on Twitter. Having that brand connection is really important and I love when I get to make someone's day. 

BND: What do you hate most about your job, and why?

Osgoodby: Something that can be frustrating working in the industry is dealing with upset fans. In a digital age, customers often go to social media first to air their frustrations. Having a clear strategy for dealing with these situations certainly helps streamline the process, but sometimes addressing certain issues isn't as easy as you would like. 

Business News Daily: What do you do?

Rachel Wynn: I'm the founder and CEO of Starlight Social, which provides personalized media and social services [for] brands.

BND: What do you love most about your job, and why?

Wynn: As a social media consultant, the most rewarding aspect of my job is the ability to set my own schedule, pick and choose who I want to work with, and help clients grow their business through social media. I work primarily, though not limited to, startups, nonprofits, and small business and it's crucial for these fields to get the affordable support they need to grow their business. 

BND: What do you hate most about your job, and why?

Wynn: The biggest annoyance is that people seem to think that they can tack on additional projects and services to their consultant and then are shocked when I say, "Sure, here's an invoice!" Nobody should work for free, especially when they are self-employed. The other frustrating thing about my job is the constant education of the value of social media marketing. People are typically shocked at the prices, even though mine are lower than the average market [in Washington, D.C.]. I spend a lot of time justifying the costs and building value, but sometimes my time is wasted because in the end they just want to do it themselves.

Brittney Helmrich
Brittney Helmrich

Brittney M. Helmrich graduated from Drew University in 2012 with a B.A. in History and Creative Writing. She joined the Business News Daily team in 2014 after working as the editor-in-chief of an online college life and advice publication for two years. Follow Brittney on Twitter at @brittneyplz, or contact her by email.