22 Social Media Marketing Solutions for Small Businesses
Social media marketing solutions help businesses launch effective, profitable social media campaigns. / Credit: Social media marketing image via Shutterstock

Social media marketing is an art form, and with the right social media marketing solution, business owners can master it.

Although social media platforms offer their own marketing tools — Twitter targeted ads, Facebook Pages, Google+ Local and Pinterest Promoted Pins, to name a few — social media marketing solutions streamline the process while helping businesses avoid alienating followers. Constantly pushing advertisements and sales copies no longer works on today's increasingly social-media-savvy consumers, which means businesses need to take on a more strategic, relationship-building approach. Here are 19 social media marketing solutions to help you get there.

One of the reasons social media is effective for marketing is that it gives brands and businesses the ability to interact and engage with more people — all with just a few clicks of a mouse. Engagor is a comprehensive platform that helps you better engage with your customers in real time. It helps you monitor conversations about your brand and products (as well as your competitors and your industry in general) across all major social networks, news websites, blogs and forums. Engagor also simplifies keeping track of all your conversations, with features like scheduling, canned responses and workflow automation. The platform also has its own analytics and reporting features, which show you your audience's demographics, who your fans and influencers are, and more. Additionally, it offers real-time collaboration tools to make teamwork simpler among social media managers. Engagor comes in three different price points: basic ($500 per month), professional ($1,500), and enterprise ($3,000) and each version offers a free trial. 

Location-based marketing is the next big thing in social media marketing. Leverage this technology with Moment.me, which recently launched its 'Places' feature to help restaurants, hotels, stores and other brick-and-mortar businesses discover nearby leads and drive consumer engagement. Just input your address or name of business and the service will instantly aggregate all the social media posts within proximity. From there, you can find mentions of your business on status updates, photos, videos and other content that reflect what customers are thinking and their experience at your establishment. This allows you to find and approach the best customers with special offers, for instance, by sending them a thank you message for dropping by and including exclusive discounts for their next visit. Moment.me is free, and paid plans are also available for more advanced features. [10 Social Media Selling Solutions for Small Businesses]

Twitter is a gold mine for finding new customers. People don't just tweet about events and random nothings, but they also tweet looking for advice, products and services. Find them with SocialCentiv, a Twitter intent-based marketing Web app that helps small businesses turn conversations into customers. This self-serve platform lets users comb Twitter for potential customers using highly targeted metrics, such as those in their neighborhood or those seeking their specific product and services. For instance, a coffee house can search for tweets containing the terms "caffeine fix" or "need coffee," then flag them to directly reply to the customer. Try SocialCentiv with a free 7-day trial. 

Knowing what's trending is key to reaching the right audience, but ask 10 different social networks and you'll get 10 different answers. HashAtIt.com streamlines the process by providing a way to find out what's hot across multiple social networks in real time. Dubbed as "The Social Search Engine," HashAtIt.com collects status updates, tweets and other posts, allowing users to search for the most popular hashtags on Facebook, Twitter, Instagram and Pinterest — all in one place. This hashtag search platform also offers a user-friendly interface that includes customizable hashtag boards to filter and organize hashtag searches, as well as the ability to mute irrelevant search results. HashAtIt.com is a free service. 

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Guides.co creates an ongoing interaction between your business and your clients. This resource takes a social media-like approach to connecting writer and readers. Your online resource center will transform from static, white pages and PDFs to an interactive, evolving method of informing and serving your clients by allowing them to comment, ask questions, share the information, bookmark specific parts, as well as rate the usefulness of the information. Guides.co also tracks client information while also collecting data on what parts of the information are most used and shared. This easy-to-use monthly service can be self-managed or Guides.co can provide professional, tailored content for your business. 

Social media engagement can be complicated but Sparksfly, a new app, simplifies the process by allowing the you to consolidate all social-media feeds into one application. Designed for both consumers and businesses, the proprietary Fuzzy Logic Engine finds connections across networks and flags them to the user as it learns your routines. For businesses, Sparksfly offers meaningful, targeted consumer engagement based on user-generated data.

This free addition to the established Yodle online marketing service allows clients to establish business profile pages on Facebook as well as automatically update those pages. The service provides an effective presence on Facebook to local businesses — a necessary step when 12 percent of local searches take place on the social network.

This recently rebuilt email and social media marketing platform lets businesses send email marketing campaigns and schedule posts to their social networks from one dashboard, eliminating the need for multiple, separate tools to do their online marketing. VerticalResponse's new drag-and-drop email design editor lets users easily add "follow us" and "share to social" buttons to all their emails, and give their readers additional ways to engage. Businesses also can share a hosted version of their email newsletter to their social networks with one click, and extend the reach of their email message. With these changes comes a new pricing structure, too, including a free plan for small businesses with an email list size of up to 1,000 contacts. Paid packages start at around $9 a month.

Having trouble managing multiple social media accounts? Sociota is a social network management and monitoring platform offering the ability to integrate multiple Facebook, Twitter, LinkedIn or Google+ accounts. The platform is easy to use with a drag and drop feature along with other features like real-time management, analytics capabilities and autofollow/DM which all work make Sociota intuitive to use. Sociota is free for individuals and starts at $10 per month for business packages.

It's no secret that Twitter is a powerful tool for businesses — but with more than 200 million users, going in blindly is counterproductive for social media marketers. gShift, a web presence analytics software provider, now offers a Social Keyword module that mines Twitter to cut through the clutter. This new tool monitors keywords, influencers, associated terms, hashtags and other relevant data on Twitter in real-time, helping business create highly relevant and engaging content that draw in prospects and customers. The Social Keyword module is included in the SEO Software Package starting at $99 a month.

Pushup Social is a plugin that lets businesses easily integrate a social network into their existing websites. Instead of redirecting visitors to external social media platforms like Facebook and Twitter, Pushup Social brings fans and customers "home" by letting them engage without leaving your website. They can follow your company and create conversations in a centralized location, enabling you to build and grow your own community on your own turf. Business owners also get more control over specific areas of their network, such as community messages, analytics, advertising, revenue, search engine optimization (SEO) and more. Pushup Social is free for up to 500 social network members. Paid packages for additional members start at $49 a month. 

Hashtags aren't always the best solution to maximizing social media engagement during live events. livecube takes the inherent problems with hashtags — misspellings, lack of participation and clunkiness of revisiting tweets — and uses gamification to incentivize and reward participation. It not only provides attendees with a centralized place to find event-related tweets, ideas and connections, but also encourages participation by rewarding users with points, badges and real-life prizes for contributing to discussions. Other features include event management tools that integrate social media, such as speaker scheduling, logistics management, analytics and social networking. Contact livecube to request pricing and a demo.

HootSuite is a social media management dashboard that helps businesses simplify and automate social media marketing campaigns. With HootSuite, users can manage multiple social networks, schedule messages and tweets, analyze social media traffic, track conversions, and measure campaign results — all in one user-friendly dashboard. HootSuite's Social Analytics feature also offers more than 30 report modules — such as Facebook Insights and Google Analytics — to track metrics like top content, likes and shares, follower demographics, traffic sources and more. These features help businesses easily measure reach, increase engagement and maximize visibility across all types of social channels. HootSuite supports a wide range of social networks, including Facebook, Twitter, Google+, Instagram, YouTube, LinkedIn, FourSquare, Tumblr and Flickr. Free HootSuite accounts offer limited features, and paid business packages start at $8.99 per month. A 30-day free trial is also available.

Offerpop is the solution for businesses interested in launching paid advertisement-based social media marketing campaigns. Offerpop works by creating "social layers" that weave social media into different forms of advertising. Using Offerpop, businesses can turn email marketing — as well as paid Web, broadcast and print advertisements — into powerful social media marketing tools. Offerpop uses these nonsocial advertising platforms to increase engagement via hashtag campaigns, contests and promotions on social media channels. Businesses will also gain access to valuable "social data" — such as email addresses, influence, loyalty and interests — to optimize campaigns, grow followers and, ultimately, increase revenue. Offerpop requires either an annual subscription or per-campaign plan for businesses with more than 100 followers. Annual subscriptions start at $14 per month, and campaign plans start at $20 per campaign. A 14-day campaign trial is available.

Each social media platform offers a treasure trove of potential clients and customers. LeadSift takes the guesswork out of finding them and uncovers a world of social media marketing opportunities. LeadSift mines millions of social media conversations, cutting through the noise to deliver relevant, quality leads based on metrics set by users, such as geographic information and keywords. For instance, if you own a flower shop in San Francisco, LeadSift's algorithms will find tweets from users located in San Francisco who are looking to buy flowers, as opposed to just tweeting about flowers in general. You can then initiate engagement, target campaigns and create relationships to turn them into profitable customers. LeadSift offers a seven-day free trial, followed by a $29.99 monthly fee.

Advertising on social media can get tedious if you're running a campaign on multiple platforms. Pricing Engine streamlines the process by enabling users to create a single ad and deploy it on multiple social media channels. As a one-stop-shop social media advertising tool for small businesses, Pricing Engine's features include peer benchmarks against competitors, a marketing "report card" to gauge performance and click-through rates, and a customized action plan to help improve campaigns. Pricing Engine offers free basic accounts and paid accounts, with additional features starting at $29.99 per month.

If you don't have any social media marketing experience, WebiMax can help. Instead of navigating the fickle social media marketing waters yourself, WebiMax can create and maintain custom campaigns on Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, Instagram and other social networks. To ensure an accurate representation of a brand, WebiMax campaigns are strategically crafted and tailored to a specific business and its consumer base. WebiMax also offers website evaluation to determine the best campaign outlets, SEO consulting and analysis, web design, and search engine marketing (SEM). Contact WebiMax for a free consultation and quote.

LocalVox is a social and mobile marketing platform designed for local businesses. To drive in-store sales, LocalVox integrates things like SEO, mobile websites, email marketing, public relations campaigns, advertising and even local directories. The service also lets businesses boost social media reach by claiming profiles on distribution channels and managing their reputation on sites like Yelp, Superpages and CitySearch. LocalVox comes with an easy-to-use dashboard, which includes analytics, to-do lists, metric-based action items and customer management. LocalVox starts at $99 per month.

Custard Media is a social media marketing management and distribution tool that goes the extra mile by helping users create videos and making them go viral. The Custard Media team can manage social media marketing campaigns on platforms like Facebook, Twitter and Google+, as well as content-distribution social networks like YouTube, Pinterest, Digg and Reddit. The company also specializes in SEO and pay-per-click (PPC) advertising, which not only drive traffic to a business's website, but also apply to social media marketing campaigns to maximize advertising spend.  Other services include social bookmarking, updating social media channels with fresh content, and growing and engaging with followers. Contact Custard Media for a quote.

Social media isn't for everyone, but SnapRetail turns the average small business owner into a social media marketing powerhouse with ready-to-use social media content. The service offers a library with thousands of customizable, prewritten social media posts to choose from, eliminating the difficulty of crafting attention-grabbing updates. Users can drag-and-drop desired posts into social media channels, with the option to use a calendar interface to easily schedule updates. Users can also add some pizazz to posts via the SnapRetail app, which enables them to take their own photos to complement their posts. SnapRetail offers annual and quarterly plans starting at $2.75 per day.

Social Passport has a different take on social media marketing. As a "360-degree" social marketing platform, Social passport aims to drive traffic to a store, reward its customers, educate business owners about customers and push deals to a targeted demographic — all using social media. It works by enabling customers to use their mobile phones to instantly like a business on Facebook, follow it on Twitter and check in on FourSquare with just a tap, without the fuss of having to open each app. This real-time social networking tool leverages social media channels by spreading the word to customers' friends and followers as they claim offers and patronize the business. To measure results, Social Passport offers back-end analytics to track campaigns, sales trends and return on investment (ROI). Users can also use the dashboard to create and modify offers, as well as to manage coupons and loyalty cards. Social Passport is free to use. A premium subscription, which starts at $40 per month, is required to create a branded mobile app.

Think social media marketing is all about launching campaigns? Customer service on social media platforms can also be a powerful form of marketing by showing the world how much a business values its customers. SparkCentral provides businesses with a social media help-desk platform, allowing them to quickly respond to potential and current customers' questions and concerns. This real-time engagement both humanizes social media and brings brands closer to leads and followers, helping turn them into loyal customers. SparkCentral's help-desk features include automated workflow, internal collaboration, engagement metrics, trend identification and personalized communication. Contact SparkCentral to request a demo and pricing.

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