Social Media Job Search
Highlight professional networks
"You should belong to professional and appropriate groups on Facebook as well as groups related to where you went to college," said Rachael Wachstein, social media creative director at Fishman Public Relations. "Any working or networking groups are all great things for potential employers to see."
Display your social media savvy
"You want to show quality engagement within the social media ecosystem," said Chris Dessi, founder and CEO of Silverback Social. "A blog is good, but a video blog is better. On LinkedIn, having a profile is great, but having recommendations are exceptional."
Show your personal interests
"When people are a part of charities, sports or other organizations, it shows passion and drive," said Katy Lynch, president of the social media agency, SocialKaty. "It also shows that they are proactive and passionate in a cause. Employers want to see that because if you are passionate about those things you will most likely be passionate about your job also."
Use more than one social media platform
"Employers love to see individuals with a professional online résumé presence," said Jonathan Nafarrete, director of social outreach at BLITZ Agency in Los Angeles. "Profiles at sites such as LinkedIn and About.me show a level of professionalism and seriousness about your career."
Just being a part of those platforms, however, is not enough to develop your online identity. Social media users must also share and update their profiles, Nafarrete said.
"Employers love to see that you are sharing content on social platforms like Twitter that may be relevant to the respective industry," Nafarrete said. "Yes, you can share links to that funny cat video but at the same time sharing business-related infographics or news shows a certain level of professional participation as well."
Fill out your profile completely
"Sites like LinkedIn display users in results at a higher rate if they have 100 percent profile completion," said David Carrillo, manager of social media at The Search Agency Inc.
"Follow or 'like' the companies you have applied at and comment on posts or re-tweet them," said Joe Cockrell, associate professor at Brandman University, a private, nonprofit institution in California. "Share interesting or popular posts from those companies, but don't overdo it. Show that you know the company and are engaged with their presence on Facebook and Twitter."
"If you are applying at a company that sells products or services, demonstrate that you know those products and services through posts and photos," Cockrell said.
Showcase your work
"Job seekers should include work history, experience and accomplishments in their Facebook profile," said Brady Lowe, communications and community relations specialist business instructor at Globe University-La Crosse. "Create an album for work-related photos. If you develop Web pages, include screen shots, if you design marketing materials, include samples, and if you manage events, include photos from the events. This is a great way to use Facebook as a visual portfolio of your work!"
Don't try to hide anything
"One thing that I love to see when hiring is an open Facebook profile," said Michael Maguire, director of marketing at Private Flight Advisors. "With younger generations increasing their privacy settings, including changing their last names and blocking pictures, it appears they are trying to hide something from a potential employer. It is important to not appear secretive."
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