5 Cool and Clever QR-Code Marketing Campaigns
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CREDIT: Dreamstime.com
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Still not sure if quick response (QR) codes can really generate a big buzz for your business? The jury may still be out on how small businesses can use the codes, but 2011 was the year big companies proved that QR codes can be sticky.
Wasp Barcode Technologies, a company that offers QR code creators, has compiled a list of the most intriguing use of QR code marketing in 2011.
1. Tesco: No one may be as time-stretched as South Koreans. In order to help save time, U.K.-based Tesco supermarkets, found a clever way to bring the grocery store to the consumer. Tesco launched a QR code campaign that plastered enormous images of food items onto South Korean subway walls. These images came with a QR code and allowed consumers to scan individual food items to be loaded in their virtual shopping cart. Once they finished their checkout, their order was processed and delivered to the consumer's doorstep.
2. Heinz: Heinz, the ketchup people, cleverly used QR codes for their "Our Turn to Serve" promotion. The promotion gave Americans the chance to show their appreciation for those who have served in the military. By scanning the QR code located on the bottle of ketchup, consumers were able to leave personalized messages to American troops. In addition, for every thank you received, Heinz donated 57 cents to the Wounded Warrior Project.
3. Starbucks: Starbucks offered a creative way for consumers to learn more about its coffee. By incorporating QR codes in popular newspapers and magazines, users were able to watch short videos promoting Starbucks' new mobile payment app as well as interviews with coffee experts, its history, or information on ltraditions local to where the coffee was grown.
4. JC Penney: One of the most recent campaigns came from JC Penney. This holiday season, the clothing retailer gave consumers the option of sending personalized holiday greetings to loved ones. Once an item was purchased, users were able to scan the QR code, record up to 60 seconds of voice, and then attach the QR code to the gift, making the gift that much more special.
5. Phillips & Company: Taking QR code advertising to an all-new level, Phillips & Co. created Blue Marble, which offered advertising space to those flying above. By painting a QR code on the top of roofs, the company hoped to invade Google Maps with their "scannable" codes for mobile users.
6. Victoria's Secret: Earlier this year, Victoria's Secret took to the mobile advertising world and incorporated QR Codes into their undeniably clever "Sexier than Skin" campaign. The concept was simple: Huge billboards were installed with nearly nude models. QR Codes were then placed over the most "revealing" areas, enticing users to scan the codes to reveal the secret – the secret being their line of women's undergarments.
Still not sure if quick response (QR) codes can really generate a big buzz for your business? The jury may still be out on how small businesses can use the codes, but 2011 was the year big companies proved that QR codes can be sticky.
Wasp Barcode Technologies, a company that offers QR code creators, has compiled a list of the most intriguing use of QR code marketing in 2011.
1. Tesco: No one may be as time-stretched as South Koreans. In order to help save time, South Korean supermarket giant, Tesco, found a clever way to bring the grocery store to the consumer. Tesco launched a QR code campaign that plastered enormous images of food items onto South Korean subway walls. These images came with a QR code and allowed consumers to scan individual food items to be loaded in their virtual shopping cart. Once they finished their checkout, their order was processed and delivered to the consumer's doorstep.
2. Heinz: Heinz, the ketchup people, cleverly used QR codes for their "Our Turn to Serve" promotion. The promotion gave Americans the chance to show their appreciation for those who have served in the military. By scanning the QR code located on the bottle of ketchup, consumers were able to leave personalized messages to American troops. In addition, for every thank you received, Heinz donated 57 cents to the Wounded Warrior Project.
3. Starbucks: Starbucks offered a creative way for consumers to learn more about its coffee. By incorporating QR codes in popular newspapers and magazines, users were able to watch short videos promoting Starbucks' new mobile payment app as well as interviews with coffee experts, its history, or information on ltraditions local to where the coffee was grown.
4. JC Penney: One of the most recent campaigns came from JC Penney. This holiday season, the clothing retailer gave consumers the option of sending personalized holiday greetings to loved ones. Once an item was purchased, users were able to scan the QR code, record up to 60 seconds of voice, and then attach the QR code to the gift, making the gift that much more special.
5. Phillips & Company: Taking QR code advertising to an all-new level, Phillips & Co. created Blue Marble, which offered advertising space to those flying above. By painting a QR code on the top of roofs, the company hoped to invade Google Maps with their "scannable" codes for mobile users.
6. Victoria's Secret: Earlier this year, Victoria's Secret took to the mobile advertising world and incorporated QR Codes into their undeniably clever "Sexier than Skin" campaign. The concept was simple: Huge billboards were installed with nearly nude models. QR Codes were then placed over the most "revealing" areas, enticing users to scan the codes to reveal the secret – the secret being their line of women's undergarments.