To achieve a productive atmosphere – and an engaged company culture – you need to establish open communication with your employees. However, only 16 percent of employees feel connected and engaged at work, finds a new survey.
The study by EmployeeChannel, Inc. revealed that frequent and effective communication are the top two behaviors that create a positive experience at work, and open communication ranked as one of the top initiatives employees want in a company. However, nearly half of employees are neutral, disagree or strongly disagree that their HR's communication efforts make them feel informed or involved.
Poor communication is bad for employee retention and recruitment, putting businesses at risk for high turnover rates. Employees might also fall short of assignments and deadlines, causing your company to suffer.
Steve Adams, CEO of EmployeeChannel, noted that using modern technology solutions to communicate with your employees can help make sure that everyone is on the same page. It's crucial to take advantage of mobile, personalization, analytics and AI technologies to provide an employee-centric solution, he added.
"Based upon our research and hundreds of conversations with HR and internal communication teams, we believe the most effective way to address employee engagement is to acknowledge that employee communication is the cornerstone of employee engagement, and to commit to improving employee communication using contemporary technologies," said Adams.
Not all workers sit in an office with their manager from 9 a.m. to 5 p.m, so when choosing your communications technologies, you need to consider employees' individual workflows and schedules to serve their specific needs.
"For non-desktop and remote workers, any solution must be designed from the employee perspective and must be on the communication device that is most critical to their personal lives – the mobile phone," Adams stated.
He noted that mobile phones are the best choice today, since most people are attached to their devices at all times, making it easier to connect with workers who aren't in-office.
How to master effective communication
Once you implement a technological solution that suits the needs of managers and employees, learn how to efficiently follow through with your plan. Adams offered the following tips for HR professionals to make sure they're communicating well with their employees.
- Perform a communication audit. This will help you understand how to best communicate with employees today, what's working and what's not.
- Develop a "fit-to-purpose" model. You want the channel of communication to match your desired business outcome.
- Create a multi-channel communication strategy. Base this on the "fit to purpose" model. No single channel will meet your communication needs.
- Train employees. Make sure workers understand the fit-to-purpose model and multi-channel strategy so that they can effectively use it.
- Provide a single platform for employer-to-employee communication. Make sure it supports the model and mitigates possible challenge
- Use behavioral insights to gauge impact and effectiveness. Have an analytics platform that provides data on trends and employee engagement.