Your Guide to Growing Your Business

Direct mail remains a highly effective marketing channel. Here's why and how you should use it.

Many businesses are so focused on new clients they ignore current customers. Learn strategies to grow your business while keeping your current customers.

You must pay your employees the greater of your state's hourly minimum wage or the federal minimum wage. Learn more about minimum wage laws.

Successful companies spend money on marketing only to people they know want what they sell. But how do they find these consumers? With demographics.

Learn how federal, state and local minimum wage laws impact your small business and how you can ensure that you’re paying employees appropriately.

CRM is mostly used as a sales tool while marketing automation is a lead generation and nurturing tool. Using them together yields powerful results.

These tech trends will change digital marketing. Can your business take advantage of them?

Phone etiquette is essential to maintaining customer satisfaction and representing your brand professionally. Here's how to manage your phone lines.

Chatbots are improving their language processing, thus enabling them to more closely mimic human customer service representatives, and this trend is expected to continue.

This guide explains the benefits of running a gift card program as a small business.

Accounting reports are statements that show the financial health of a business.

Bankruptcy helps people and businesses get a fresh start financially. Learn what filing for bankruptcy entails, as well as its benefits and disadvantages.

Connected devices are everywhere, but could they pose a threat to your business?

The effects of poor onboarding can be far-reaching. See the consequences to watch for and get best practices for a successful onboarding experience.

Quality SMS marketing means personalized, concise messages. Before launching your campaign, brush up on current laws and best practices.

Before you sign a contract with a credit card processor, you need to know what fees and terms you're agreeing to. Here's what you need to watch out for.

Smartphone addiction is real – and rampant in the workplace. Find out how it affects productivity and how to curb phone usage at work.

Set your company up for success with these tips for Small Business Saturday.

Accurately gauging your business's value isn't an exact science. Learn valuation methods, how to calculate your business's value and why it's important.

Find out how telling your story can help your business grow, and get storytelling tips for turning customers into brand champions.

These nine transactional emails can help you drive new sales and improve the customer's experience with your brand.

Your Apple Watch is likely a powerful tool for your small business and career. Discover Apple Watch bands that won't compromise your professional image.

This guide to on-demand payroll explains the trend and analyzes whether it may be the right choice for your employees and business.

Professional social networks are a popular way to fill job positions, but they can be legally and ethically murky.

Searching for new talent? Follow these hiring tips to improve your employee recruitment efforts.

As Gen Z enters the workforce, a new study finds they want diversity, wellness programs, fair pay, and more. Learn more about what Gen Z expects.

These tips will help you get the most out of Slack for your small business communication.

Greenwashing might sound clean, but it's a dirty business practice. Here's everything you need to know about greenwashing.

Depreciation can affect the value of your assets and your taxes – often for several years. Learn how depreciation works and how to track it.

Many users create passwords that hackers can easily crack. Learn how to create strong passwords to protect accounts and business networks and boost cybersecurity.