Brand-wise, do you believe men are from Mars and women are from Venus?
Sales & Marketing
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SALES & MARKETING:
Quality, Not Quantity, is the Name of the Social Media Mark...
December 29, 2011 | 10:31 AM ET
More does not equal better when it comes to social media marketing View Full Article
SALES & MARKETING:
How to Conquer the Fear of Selling
December 17, 2011 | 11:02 PM ET
As an entrepreneur, you'd better be ready to sell everything, including yourself. View Full Article
December 16, 2011 | 11:31 AM ET
You can't manage what you can't measure. How do you measure your marketing? View Full Article
NEWS & TRENDS:
Customer Experience Rules, Online and Off
December 16, 2011 | 05:14 AM ET
It's not just good in-store customer service that consumers are looking for. They also expect their online transactions to be handled with their experience in mind. A lesson for emarketers. View Full Article
September 22, 2010 | 05:41 PM ET
Elevator pitches can make or break your business deal. View Full Article
September 20, 2010 | 04:33 PM ET
Don’t let your message get lost in translation View Full Article
September 16, 2010 | 02:11 PM ET
Web design businesses expected to be in high demand View Full Article
Social Media:
Social Media Helping Small Businesses Find Customers
August 19, 2010 | 02:18 PM ET
Facebook’s Places is next step in marketing to customers one-on-one. View Full Article
Customer Loyalty:
Should I Offer a Customer Rewards Program?
July 22, 2010 | 04:40 AM ET
Only if you’ve mastered your customer service first View Full Article