How to join Pinterest as a business
Pinterest is the new black when it comes to social media marketing. Although Twitter and Facebook are still must-haves for businesses, studies show that retailers everywhere have more success finding customers via Pinterest than other social media channels.
Because Pinterest has proven to be so successful for businesses, every marketing plan should include strategies for launching and managing a Pinterest page. Since Pinterest is relatively new, however, it can be intimidating for first-time business users — but it doesn't have to be.
Setting up a Pinterest page for business can be done in three easy steps: create an account, start pinning and engage with the Pinterest community.
1. Create a Pinterest business account
To get started, head to business.pinterest.com, and click on the red "Join as a business" button. Fill in your business information, and upload your logo to create your account. Pinterest recommends that logos have dimensions of 160 x 165 pixels for the best results.
Next, show the Pinterest community that you are a trustworthy source by verifying your website. To verify your website, go to your profile and click on the pencil icon on the bottom-right corner of the header box. Enter your URL in the website field, and click on Verify Website. Follow the directions on the next page to complete the verification process. Once your website has been verified, you'll see a check mark next to your URL on your Pinterest profile page. You will also have access to Pinterest's Web analytics to monitor which Pins are hot and which Pins are not.
Then, add the Pint It button to your website. Not only does this make it easier for you and your visitors to pin images from your site, but the Pin It button helps drive referral traffic as well. For instance, according to Pinterest, just three months after allrecipes.com added the Pin It button, visitors added more than 50,000 recipes from their website, resulting in 139 million Pinterest impressions. After adding the Pin It button, you will also be able to track which content on your website is the most popular on Pinterest.
2. Start pinning on Pinterest as a brand
Start pinning content automatically via the Pin It button on your website, or manually by clicking the + button on the top-right corner next to your business name.
Pins are organized by boards based on themes, topics or interests, which you can create and select any time you Pin content. Put the most relevant boards on top, such as seasonal boards or those relating to product launches, events and sales. Make sure each board has a captivating cover image that illustrates what that board is all about.
Keep in mind that pinning is an art form — the best pins aren't necessarily what you believe are your best content, but what the Pinterest community wants to see. To help you harness the power of Pinterest, we've compiled some tips from Pinterest's Pinning Principles:
- Put pinners first. Before you start pinning, consider what pinners really care about. Check out your Web analytics to see what they like best, or talk to them directly. Tailor your pins to their interests.
- Curate your collection. Create a few boards to start your collection. The best boards are inspiring, with beautiful images that draw people in.
- Show what inspires you. Instead of just showing off your products, show what inspires them. Create boards for the ideas, places, people and moods behind your brand.
Other best practices include feeding followers fresh content by pinning at least once a day or, preferably, throughout the day. Try to get creative or tell stories with your pin to keep people coming back for more. You should also make sure to craft compelling pin descriptions — for instance, describing the main ingredients of a dish for food-related pins, or including designer details for fashion-related pins — to make them more interactive and to draw search traffic.
3. Engage with Pinterest users
Like any other community, Pinterest is a two-way street: You get more out of Pinterest when you put more into it. Get active with the community, and you'll maximize your reach toward customers and other Pinterest users. Start engaging by following other people's boards, repinning others' content, and liking and commenting on pins that relate to your brand. You can also create group boards, which allow you to invite other people who love your brand and lets them contribute their own content. Be sure to also add the Follow button on your website and to include a Pinterest link in emails and around the Web to further promote engagement on your Pinterest business page.
Originally published on BusinessNewsDaily.