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Grow Your Business Technology

16 E-Commerce Solutions for Small Businesses

16 E-Commerce Solutions for Small Businesses
Launch an online store with these e-commerce website builders, tools and services. / Credit: E-commerce image via Shutterstock

Launching an online store doesn't have to be rocket science. With the right tools, anyone can sell online — and be successful at it, too. From do-it-yourself (DIY) e-commerce website builders to online marketplaces and merchant services, there is a plethora of e-commerce resources available. These tools make starting an online business easier and more affordable than ever. If you've always wanted to sell online, now is the time. Here are 15 e-commerce solutions to help you get started.

Don't want to hire an IT team to manage your online store? Symphony Commerce is a commerce-as-a-service provider that handles all the back office, infrastructure and IT aspects of running an e-commerce business, so you can focus on selling products and growing your brand. It takes care of everything from servers to warehouses, and provides a one-stop-shop for inventory and storefront management, marketing, order fulfillment and shipping. The service also includes responsive Web design, so your online store looks as great on smartphones and tablets as it does on desktop. Additionally, its cloud-based servers mean you always have storage, bandwidth and 99.9 percent uptime, as well as the speed and scalability you need as your sales skyrocket and your business expands. 

It's never easy finding suppliers. Not only are suppliers wary of working with new online stores, but the lack of brand recognition also makes it hard for e-commerce startups to compete with large retailers that already have longstanding relationships with them. CommerceHub, a merchandising and fulfillment platform, connects online retailers with suppliers and large retailers that channel their products to smaller online stores. The service essentially makes you the middleman between the supplier and the customer, meaning you won't need to find wholesale suppliers and invest in a warehouse to manage your own inventory. CommerceHub can also manage purchase orders, shipping and returns, saving online store owners time, money and headaches that come with order fulfilment. [E-Commerce Websites: How to Start an Online Business]

E-commerce isn't just for retailers. Non-merchants can sell their services online, too. Ocoos offers an expanded e-commerce platform specifically for small service-based businesses. In addition to its DIY website builder — which lets businesses create a professional website with no tech skills required — Ocoos also provides streamlined back-office administrative tools to easily manage customers and sales. This includes customer relationship management (CRM) integration, social media tools and appointment scheduling, as well as sales tracking, report generation and the ability to export QuickBooks and Excel data. Ocoos offers two types of plans: a completely DIY Premium plan for $25 a month and an Ocoos-managed Concierge plan for $35 a month plus a one-time setup fee.

Find new payment flexibility with PayStand. This all-in-one payments service gives businesses access to a new model for payment transactions — Payments as a Service — saving businesses as much as 75% over traditional methods. Also, PayStand bridges the gap for accepting Bitcoin for mainstream businesses. With features like multiple payment options, fixed monthly costs, web design and automatically generated social network links, this easy-to-setup system can get business prepared for online payments in minutes. The service ranges in price from $24 to $299 a month.

Editor’s Note: Need help choosing the right E-commerce Software? Fill in the following form for a quote.

Deliver a new level of customer service with Vee24. This online customer engagement platform uses video technology to allow online retailers to engage with their customers as well as answer any questions and concerns seamlessly. Vee24 offers three products — VeeStudio, VeeChat and VeeKiosk — which are geared to make customer service simple and successful and to impact key business metrics such as online conversion and customer loyalty.

Manage your inventory and get orders filled quickly with the functional and usable Lettuce. This inventory management software, designed specifically for small businesses, consolidates multiple back-end functions from order-processing to accounting into a single click. This cloud-based software allows mobility as well as lowering the chances of human errors in the ordering process. Packages start at $39 for one user. A free 14-day trial is available as well.

Start selling online with Shopify's DIY online store builder. Merchants can easily create an online store with no website development skills necessary. Simply choose from more than 100 website designs and add your products. Websites are fully customizable and include a secure shopping cart that can accept VISA, MasterCard and American Express. Merchants can also sell their products anywhere with Shopify Mobile (Shopify's own mobile credit card reader) and Shopify POS (Shopify's iPad point-of-sale system). Shopify starts at $14 a month with zero transaction fees. A 14-day free trial is also available.

Build an online storefront fast with 3dcart's shopping cart software and online store builder. Just choose and customize your template, upload your logo and product images, and add descriptions and pricing — no HTML or programming expertise required. The 3dcart program accepts all major credit cards, as well as PayPal, Google Checkout and Checkout by Amazon. Merchants can also sell via social and mobile commerce with 3dcart's built-in Facebook Store and mCommerce app. The 3dcart service starts at $9.99 a month. A 15-day trial is also available, and new members will also receive $50 in Facebook ads credits.

The Volusion all-in-one e-commerce solution provides all the tools companies need to start selling and growing their business online, such as an e-commerce website builder, shopping cart and Web hosting service. Features include professionally designed e-commerce templates; easy inventory management, order processing and returns; built-in search engine optimization (SEO); social media tools; 24/7 support; and more. Volusion plans start at $15 a month with no transaction fees. Try Volusion with a 14-day free trial.

Need an e-commerce website ASAP? With Square Market — from the creators of the Square iOS and Android credit card reader and POS system — business can set up an online storefront in minutes: sign up, list products, set up shipping — and you're ready to launch. Sell everything from tech to fashion, health, beauty, art, design, books, baby products, home items and even food. Features include personalized store logo and images, flexible promotional codes, adjustable tax rates, size and color options, social media links, online marketing tools, mobile-ready storefronts and more. Square Market accepts all major credit cards, and payments are deposited in 1-2 business days. Unlike other e-commerce store builders, Square Market charges no monthly fees — merchants only pay when they make a sale at a rate of 2.75 percent per sale.

If you sell unique products, check out niche e-commerce marketplaces like Etsy, which you can use to sell all types of handmade, vintage and other goods all over the world. Product categories include art, jewelry, men and women's clothing and accessories, home and living, mobile accessories, weddings, and more. Sign up for free, and start selling your creations from your own Etsy shop. Fees include a 3.5-percent transaction fee for each sale and a listing fee of 20 cents per item.

Want to run an online store, but lack the resources to purchase your own inventory? Or maybe you don't have the time or patience to pack and ship orders all day. Doba's drop-shipping marketplace connects online retailers with wholesale suppliers that process and ship orders under your business name. Choose from more than 2 million products and list them on your website, or automatically push them to eBay and other marketplaces. You only pay for products when you make the sale, and Doba's suppliers take care of the rest. Doba pricing starts at $59.95 a month, and discounted annual membership plans are also available.

Go mobile with your online business. MobiCart turns your e-commerce store into a mobile commerce (m-commerce) app to attract customers that shop using their mobile devices. MobiCart is fully customizable to fit your brand, and works on its own or links to your existing website. It integrates with more than 45 shopping carts, such as 3Dcart, Volusion and Shopify. This service comes with a native mobile app builder for iPhone, iPad and Android, as well as HTML5 Web apps accessible via mobile browsers. MobiCart is free to use for up to 10 products. The basic plan starts at $15 a month, or get two months free with a yearly plan.

Small businesses can take a hit from credit card processing fees. Dwolla offers a fast, secure way to move money for online transactions — and aims to do so at the lowest cost possible. Dwolla charges only 25 cents for transactions over $10, while transactions under $10 are free. Money transfers between Dwolla's payment network and your bank or credit union are also free. You can access Dwolla via the Web, iPhone and Android mobile apps, the Dwolla Merchant Kiosk, and any Dwolla-enabled point-of-sale system.

Selling online isn't without its risks. Forter provides e-commerce merchants with a simple plug-and-play solution that combats online fraud and delivers 100-percent chargeback protection. This tool eliminates the time wasted manually reviewing orders and the headaches of implementing and managing multiple security features. Instead, Forter automates the process by using profile data, behavioral data and cyber intelligence to instantly detect fraudsters and decline or approve customers in real time. And in the event that a bad transaction falls through the cracks, Forter promises to cover all resulting fraudulent charges. Contact Forter for pricing information.

Top-notch customer service keeps shoppers coming back. Zendesk is a support ticket platform designed to help you deliver excellent customer support. It offers a streamlined customer service system that gathers emails, tweets, Facebook posts, and phone and live chat inquiries into a single platform, so you can answer questions quickly and efficiently. Other features include reporting and analytics data, full customization to fit your brand and customer feedback to gauge a customer service team's performance. Zendesk pricing starts at $1 a month per customer service agent.

Editor’s Note: Need help choosing the right E-commerce Software? Fill in the following form for a quote.

Originally published on Business News Daily.

Sara Angeles
Sara Angeles

Sara is a tech writer with a background in business and marketing. After graduating from UC Irvine, she worked as a copywriter and blogger for nonprofit organizations, tech labs and lifestyle companies. She started freelancing in 2009 and joined Business News Daily in 2013. Follow Sara Angeles on Twitter @sara_angeles.