What is Social Media Marketing?
You may have recently heard people talking about the concept of social marketing. To many, this is a foreign term. The truth is, social marketing has only become popular in the past few years. So, if you don't know what social marketing is, you're not alone. Social marketing entails marketing or trying to sell a product by advertising on social networking or social media sites, like Facebook and Twitter. Other popular social media sites include: Google+, Pinterest, Tumblr, YouTube, and LinkedIn. Social media marketing has generally been found to be a very successful venture that doesn't cost a lot to get started.
Social marketing on Facebook
In order to participate in social marketing on Facebook, a business needs to create a Facebook business page. They can use this page to connect with customers and other businesses. Users, including other businesses, can then "like" the Facebook page to show their support for the company, and to receive the latest updates from the company. A company's Facebook page can be used to announce new products, build hype for contests, display image driven advertisements, connect with fans of products, and so much more. Plus, it is absolutely free to create a Facebook profile. There are few, if any, risks involved when it comes to creating a Facebook page to promote your business.
A new type of marketing
Since social media marketing is still a relatively new process, it is constantly changing to try to serve the market better. Social networks are consistently undergoing changes, which means marketers have to be willing to change with the times. The most recent trend in social marketing media has been toward large images. Large images grab the viewer's attention and hold it. Additionally, images are starting to win out over video (an older trend) because people can view them while at work, in class, or in another situation where they cannot use their computer's volume.
Getting started with social media marketing is very easy and something anyone can do. While you will get better results if you do some research to train yourself on the tactics of social media marketing, interacting with people is a skill that most humans are born with. So, start taking advantage of your natural skill set and interacting with people through social media today in order to promote your business and its services and products.