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Social Media

Improve the life time value of your customers by getting in front of them where they hangout online.

Latest: Advice, Tips and Resources

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Article
4 Ways Complaining About Your Job on Social Media Will Backfire
By Sammi Caramela | June 21, 2017

Avoid oversharing details of your work life. Posting about your job on social media can have serious negative repercussions, like these four consequences.

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Turn Employees into Social Media Ambassadors
By Shannon Gausepohl | April 28, 2017

Your employees can be great your best brand advocates on social media. Help encourage them to share.

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3 Ways to Use Instagram Live for Business
By Sara Angeles | November 23, 2016

Instagram Live lets businesses broadcast live streaming videos and boost engagement with customers.

Article
25 Hottest Job Skills on LinkedIn
By Chad Brooks | October 24, 2016

Employees with cloud and distributed computing and statistical analysis and data mining experience were the ones garnering the most interest from U.S. businesses this year.

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25 Twitter Accounts Every Entrepreneur Should Follow
By Nicole Fallon | March 10, 2016

These Twitter accounts offer words of wisdom and solid advice for current and aspiring entrepreneurs.

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Meme Marketing: The Right and Wrong Way to Leverage Internet Obsessions
By Brittney Morgan | January 28, 2016

Thinking of incorporating memes into your next marketing campaign? Here's why you should, but only if you do it the right way.

Article
16 LinkedIn Mistakes You Need to Stop Making
By Brittney Morgan | August 26, 2015

Make sure you're using LinkedIn the right way by avoiding these 16 major networking mistakes.

Article
12 Ways to Use Periscope for Business
By Sara Angeles | August 18, 2015

Here's how to use Periscope to connect with customers and grow your brand.

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New Buy Buttons Let You Sell on Pinterest and Instagram
By Sara Angeles | June 03, 2015

Pinterest and Instagram add buy buttons to make it easier to sell on social media.

Article
Facebook Adds 'Call Now' Button to Local Ads
By Sara Angeles | May 20, 2015

Facebook has added the "Call Now" and "Get Directions" button to Facebook Ads to make it easier for customers to find and contact your business

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Twitter Marketing Success Stories (And How You Can Do It, Too)
By Sara Angeles | May 13, 2015

Twitter can land you clients, customers and even a job. Here's how eight business owners, freelancers and job seekers used Twitter to get their big break.

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10 Things Katy Perry Can Teach You About Social Media
By Brittney Morgan | February 26, 2015

Want to up your Twitter marketing game? Take some tips from pop star Katy Perry.

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Facebook Marketing Strategy by Life Stage
By Brittney Morgan | December 01, 2014

Major life transitions, like graduating and getting married, change how people use Facebook. Here's how to tailor your marketing strategies effectively.

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How Taylor Swift Rocks Social Marketing … And How You Can, Too
By Brittney Morgan | November 05, 2014

Tumblr is a social network that many businesses and brands can't figure out, but pop superstar Taylor Swift has mastered it in a way that you can, too.

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Instagram Marketing Tips for Insta-Success
By Brittney Morgan | July 31, 2014

Looking to grow your business's Instagram following? Here's what you really need.

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5 Steps to an Effective Instagram Strategy
By Nicole Fallon | April 30, 2014

Instagram can be a great way to drive sales and customer engagement with your brand. Here's how to do it.

Article
What is Quora?
By Chad Brooks | April 23, 2014

Quora is an online site where people can post questions and get advice from others in their industry.

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What is Klout?
By Chad Brooks | April 22, 2014

Klout is an online service that gives users the ability to both measure their online influence and increase it.

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Why Your Social Media Profile Is the New Resume
By Nicole Fallon | January 11, 2014

Hiring trendspotters are calling social media profiles the "new resume," but many Americans aren't taking advantage of it. Here's why you should make sure your profiles are up to date, whether you're...

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How to Write a Social Media Policy for Your Business
By Business News Daily Editor | January 04, 2013

Ten tips to create and implement a strong social media policy.

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Four Steps to Putting Your Business on Pinterest
By Business News Daily Editor | February 24, 2012

Have you wrangled an invite yet?

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Not Using Pinterest? Here's How to Get Started
By Business News Daily Editor | February 16, 2012

It's not just for sharing cheese bread recipes

Article
How Social Media Is Changing Business
By Business News Daily Editor | December 16, 2011

CEO of SaleSpider on the difference between social media and social networks