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Social media marketing entails marketing or trying to sell a product by advertising on social networking or social media sites.
There’s no book of etiquette on how to handle social media marketing when the headlines turn horrific. Experts offer their advice.
Learn Twitter for business, from signing up to how to properly use hashtags.
Social media is a valuable tool, and small businesses can use it to drive web traffic and increase sales. Here's how.
If used correctly, Twitter can be a powerful customer service and marketing tool. Here are four Twitter marketing tips for small businesses.
If you've decided your social media presence is too much for your business to handle in-house, it may be time to outsource it. Here's some help on where to get started.
Learn how to use marketing celebrations like "National Doughnut Day" to build your brand through social media.
Ready to market your brand on Pinterest? Before you start pinning, make sure you know how to use the social network to your advantage.
Focus and preparation are the keys to building your business's brand on social.
It's tempting to ignore negative comments on the popular job site, but it may do you more harm than good. Here's how to respond appropriately.
We talked to social media experts about the differences between the Instagram Stories and Facebook Stories and how businesses can decide which to use.
Facebook Live presents a great opportunity to build your brand awareness and reach customers in a unique, engaging way. Here's what you need to know about using this live streaming tool.
If you don't follow the proper guidelines when setting up social media contests and sweepstakes, you could be in legal trouble.
A great social media presence is essential for any business. Here are a few lessons you can learn from successful bigger brands.
LinkedIn features groups for industries, professional associations, alma maters and more. But you may not be taking advantage of them.
Following the Cambridge Analytica scandal, Facebook data handling is a hot topic. As Europe implements the General Data Protection Requirements (GDPR,) Facebook is shifting its policies. What does...
You should check your analytics regularly to spot trends and see what's working in your social media marketing.
Up your networking game by engaging like-minded entrepreneurs through the social network.
The right groups can be an invaluable and inexhaustible resource to help you improve and grow your business.
Facebook recently announced changes to the news feed algorithm that limits the branding and news content you see from companies. Find out how you should adapt your plan.
Linking and attributing an image does not mean your business is protected from copyright infringement.
Social media is a major avenue for e-commerce. Learn how to take advantage of your online presence and convert sales with these tools.
As a small brand, you may not have the budget for a big social media marketing team. Here are a few ways to create a strong DIY social media strategy.
Avoid oversharing details of your work life. Posting about your job on social media can have serious negative repercussions, like these four consequences.
Your employees can be great your best brand advocates on social media. Help encourage them to share.
Instagram Live lets businesses broadcast live streaming videos and boost engagement with customers.
Employees with cloud and distributed computing and statistical analysis and data mining experience were the ones garnering the most interest from U.S. businesses this year.
These Twitter accounts offer words of wisdom and solid advice for current and aspiring entrepreneurs.
Thinking of incorporating memes into your next marketing campaign? Here's why you should, but only if you do it the right way.
Make sure you're using LinkedIn the right way by avoiding these 16 major networking mistakes.