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Social Media

Improve the life time value of your customers by getting in front of them where they hangout online.

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As Trust in Online Media Drops, Email Newsletters Drive Engagement
By Andrew Martins | April 02, 2019

Gaining a reader's trust and interest is important for any publisher, so finding the right outlet is a major step in widening your reach. A recent study suggests email newsletters are more effective...

The Importance of Social Media Branding and Finding Work
By Kiely Kuligowski | March 26, 2019

Companies are turning to social media more than ever to gauge candidates. How do you show up?

Instagram Now Lets Users Buy Products
By Andrew Martins | March 21, 2019

Popular social media app and Facebook subsidiary Instagram announced earlier today that it has launched "Checkout on Instagram," which lets users purchase items directly from more than 20 brands.

Social Networks You've Never Heard Of, but Should Be Using for Marketing
By Kiely Kuligowski | March 07, 2019

Ready to break with Facebook and Twitter as your primary social outreach? Check out these little-known platforms that could help you capture your niche audience.

Instagram Is Testing Local Business Profile Pages
By Anna Attkisson | March 05, 2019

This popular social media platform may soon roll out in-app profile pages that businesses can claim and update.

Tired of Yelp? 14 Alternative Business Review Websites
By Adam Uzialko | February 16, 2019

The savvy consumer wants to understand just how well a business has performed in the past, and for that, there are few things better than business review websites.

Tumblr for Business: Everything You Need to Know
By Saige Driver | February 05, 2019

Want to make a Tumblr blog for your business but not sure how to navigate the social network? This guide covers everything you need to know.

How to Boost Your Business With Instagram (Despite Algorithm Changes)
By Katharine Paljug | February 05, 2019

As with Google, Instagram algorithm changes may mean fewer people see your content. These Instagram strategies can help you weather any algorithmic storm.

How to Use Facebook's Workplace for Small Business
By Charell Star | February 05, 2019

Facebook's workplace collaboration tool was designed with business in mind, and it can keep your team on the same page.

A Beginner's Guide Mastering a Local Social Presence
By Marisa Sanfilippo | February 05, 2019

Tap into local markets through social media by claiming local profiles, posting relevant content and implementing an engagement strategy.

Learn to Spot Fake Social Media Influencers
By Saige Driver | February 05, 2019

The right social media influencers can increase brand recognition and boost sales for your business. But partnering with fake influencers can hurt your reputation. Here's how to spot fake social...

Picturing Success: 5 Things to Know About Visual Marketing
By Katharine Paljug | February 05, 2019

What do customers picture when they think about your company?

Don't Let These Social Media Mistakes Ruin Your Career
By Saige Driver | February 05, 2019

Bad behavior on social media can cost you a potential job or your current one. Every professional should avoid these mistakes.

Google+: Do's and Don'ts for Small Businesses
By Business News Daily Editor | January 31, 2019

Google+ can play a tremendous role growing your business. Here's how to use Google+ as a small business.

Social Media for Startups: Entrepreneurs Share 5 Key Lessons
By Nicole Fallon | January 26, 2019

At American Express OPEN's CEO BootCamp, two startup founders shared their lessons for growing and branding their businesses through social media.

10 Ways to Get the Most Out of Instagram Marketing
By Business News Daily Editor | January 23, 2019

Instagram marketing tips for small businesses

Navigating Social Media Marketing in Troubled Times
By Business News Daily Editor | January 16, 2019

There’s no book of etiquette on how to handle social media marketing when the headlines turn horrific. Experts offer their advice.

How to Use Social Media to Drive Sales
By Saige Driver | January 10, 2019

Social media is a valuable tool, and small businesses can use it to drive web traffic and increase sales. Here's how.

4 Essential Twitter Marketing Tips
By Saige Driver | October 24, 2018

If used correctly, Twitter can be a powerful customer service and marketing tool. Here are four Twitter marketing tips for small businesses.

When Should You Outsource Your Business's Social Media?
By Saige Driver | October 05, 2018

If you've decided your social media presence is too much for your business to handle in-house, it may be time to outsource it. Here's some help on where to get started.

How to Properly Use National Days for Advertising
By Bennett Conlin | September 25, 2018

Learn how to use marketing celebrations like "National Doughnut Day" to build your brand through social media.

Social Media Overload: Strategizing When Channels Keep Increasing
By Bennett Conlin | August 08, 2018

Focus and preparation are the keys to building your business's brand on social.

How Small Businesses Should Respond to Negative Glassdoor Reviews
By Charell Star | June 27, 2018

It's tempting to ignore negative comments on the popular job site, but it may do you more harm than good. Here's how to respond appropriately.

Facebook Stories vs. Instagram Stories: What's Best for Your Business?
By Saige Driver | June 04, 2018

We talked to social media experts about the differences between the Instagram Stories and Facebook Stories and how businesses can decide which to use.

How to Use Facebook Live for Business
By Marisa Sanfilippo | May 22, 2018

Facebook Live presents a great opportunity to build your brand awareness and reach customers in a unique, engaging way. Here's what you need to know about using this live streaming tool.

Social Media Contests and Sweepstakes: What SMBs Must Know About the Law
By Saige Driver | May 03, 2018

If you don't follow the proper guidelines when setting up social media contests and sweepstakes, you could be in legal trouble.

5 Lessons Small Businesses Can Learn about Social Media from Big Brands
By Paula Fernandes | May 03, 2018

A great social media presence is essential for any business. Here are a few lessons you can learn from successful bigger brands.

Tips to Make the Most of LinkedIn Groups
By Adryan Corcione | April 29, 2018

LinkedIn features groups for industries, professional associations, alma maters and more. But you may not be taking advantage of them.

How Facebook's GDPR Policy Shift Does (And Doesn't) Impacts Advertisers
By Adam Uzialko | April 24, 2018

Following the Cambridge Analytica scandal, Facebook data handling is a hot topic. As Europe implements the General Data Protection Requirements (GDPR,) Facebook is shifting its policies. What does...

Guide to Social Media Analytics
By Saige Driver | April 18, 2018

You should check your analytics regularly to spot trends and see what's working in your social media marketing.