Business News Daily receives compensation from some of the companies listed on this page. Advertising Disclosure
Gaining a reader's trust and interest is important for any publisher, so finding the right outlet is a major step in widening your reach. A recent study suggests email newsletters are more effective...
Companies are turning to social media more than ever to gauge candidates. How do you show up?
Popular social media app and Facebook subsidiary Instagram announced earlier today that it has launched "Checkout on Instagram," which lets users purchase items directly from more than 20 brands.
Ready to break with Facebook and Twitter as your primary social outreach? Check out these little-known platforms that could help you capture your niche audience.
This popular social media platform may soon roll out in-app profile pages that businesses can claim and update.
The savvy consumer wants to understand just how well a business has performed in the past, and for that, there are few things better than business review websites.
Want to make a Tumblr blog for your business but not sure how to navigate the social network? This guide covers everything you need to know.
As with Google, Instagram algorithm changes may mean fewer people see your content. These Instagram strategies can help you weather any algorithmic storm.
Facebook's workplace collaboration tool was designed with business in mind, and it can keep your team on the same page.
Tap into local markets through social media by claiming local profiles, posting relevant content and implementing an engagement strategy.
The right social media influencers can increase brand recognition and boost sales for your business. But partnering with fake influencers can hurt your reputation. Here's how to spot fake social...
What do customers picture when they think about your company?
Bad behavior on social media can cost you a potential job or your current one. Every professional should avoid these mistakes.
Google+ can play a tremendous role growing your business. Here's how to use Google+ as a small business.
At American Express OPEN's CEO BootCamp, two startup founders shared their lessons for growing and branding their businesses through social media.
Instagram marketing tips for small businesses
There’s no book of etiquette on how to handle social media marketing when the headlines turn horrific. Experts offer their advice.
Social media is a valuable tool, and small businesses can use it to drive web traffic and increase sales. Here's how.
If used correctly, Twitter can be a powerful customer service and marketing tool. Here are four Twitter marketing tips for small businesses.
If you've decided your social media presence is too much for your business to handle in-house, it may be time to outsource it. Here's some help on where to get started.
Learn how to use marketing celebrations like "National Doughnut Day" to build your brand through social media.
Focus and preparation are the keys to building your business's brand on social.
It's tempting to ignore negative comments on the popular job site, but it may do you more harm than good. Here's how to respond appropriately.
We talked to social media experts about the differences between the Instagram Stories and Facebook Stories and how businesses can decide which to use.
Facebook Live presents a great opportunity to build your brand awareness and reach customers in a unique, engaging way. Here's what you need to know about using this live streaming tool.
If you don't follow the proper guidelines when setting up social media contests and sweepstakes, you could be in legal trouble.
A great social media presence is essential for any business. Here are a few lessons you can learn from successful bigger brands.
LinkedIn features groups for industries, professional associations, alma maters and more. But you may not be taking advantage of them.
Following the Cambridge Analytica scandal, Facebook data handling is a hot topic. As Europe implements the General Data Protection Requirements (GDPR,) Facebook is shifting its policies. What does...
You should check your analytics regularly to spot trends and see what's working in your social media marketing.