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Want to make a Tumblr blog for your business but not sure how to navigate the social network? This guide covers everything you need to know.
As with Google, Instagram algorithm changes may mean fewer people see your content. These Instagram strategies can help you weather any algorithmic storm.
Facebook's workplace collaboration tool was designed with business in mind, and it can keep your team on the same page.
Tap into local markets through social media by claiming local profiles, posting relevant content and implementing an engagement strategy.
The right social media influencers can increase brand recognition and boost sales for your business. But partnering with fake influencers can hurt your reputation. Here's how to spot fake social...
What do customers picture when they think about your company?
Bad behavior on social media can cost you a potential job or your current one. Every professional should avoid these mistakes.
Google+ can play a tremendous role growing your business. Here's how to use Google+ as a small business.
At American Express OPEN's CEO BootCamp, two startup founders shared their lessons for growing and branding their businesses through social media.
Instagram marketing tips for small businesses
Social media marketing entails marketing or trying to sell a product by advertising on social networking or social media sites.
There’s no book of etiquette on how to handle social media marketing when the headlines turn horrific. Experts offer their advice.
Social media is a valuable tool, and small businesses can use it to drive web traffic and increase sales. Here's how.
If used correctly, Twitter can be a powerful customer service and marketing tool. Here are four Twitter marketing tips for small businesses.
If you've decided your social media presence is too much for your business to handle in-house, it may be time to outsource it. Here's some help on where to get started.
Learn how to use marketing celebrations like "National Doughnut Day" to build your brand through social media.
Focus and preparation are the keys to building your business's brand on social.
It's tempting to ignore negative comments on the popular job site, but it may do you more harm than good. Here's how to respond appropriately.
We talked to social media experts about the differences between the Instagram Stories and Facebook Stories and how businesses can decide which to use.
Facebook Live presents a great opportunity to build your brand awareness and reach customers in a unique, engaging way. Here's what you need to know about using this live streaming tool.
If you don't follow the proper guidelines when setting up social media contests and sweepstakes, you could be in legal trouble.
A great social media presence is essential for any business. Here are a few lessons you can learn from successful bigger brands.
LinkedIn features groups for industries, professional associations, alma maters and more. But you may not be taking advantage of them.
Following the Cambridge Analytica scandal, Facebook data handling is a hot topic. As Europe implements the General Data Protection Requirements (GDPR,) Facebook is shifting its policies. What does...
You should check your analytics regularly to spot trends and see what's working in your social media marketing.
Up your networking game by engaging like-minded entrepreneurs through the social network.
Facebook recently announced changes to the news feed algorithm that limits the branding and news content you see from companies. Find out how you should adapt your plan.
Linking and attributing an image does not mean your business is protected from copyright infringement.
Social media is a major avenue for e-commerce. Learn how to take advantage of your online presence and convert sales with these tools.
As a small brand, you may not have the budget for a big social media marketing team. Here are a few ways to create a strong DIY social media strategy.