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Social Media

Improve the life time value of your customers by getting in front of them where they hangout online.

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Facebook Announces Support Effort for Military, Veterans and Families
By Andrew Martins | November 07, 2019

Military members and their families will receive assistance finding jobs through Facebook.

How to Make Your Content Go Viral
By Kiely Kuligowski | September 24, 2019

In this saturated digital market, creating content that goes viral is tougher than ever.

Your Best Social Media Marketing Tool? Your Employees
By Kiely Kuligowski | September 20, 2019

Your employees can have a big impact on your business's brand identity.

The Best Online Resources for Learning Social Media Marketing
By Adryan Corcione | August 07, 2019

Social media marketing can be quickly learned using these online resources.

Navigating Social Media After a Disaster
By Kiely Kuligowski | July 26, 2019

According to experts, here's how to respond in the wake of a tragedy.

How to Measure Social Media Marketing ROI
By Kiely Kuligowski | July 25, 2019

Here's how you determine if you're hitting the mark.

Salesforce Unveils Social Media Integration for SMBs
By Andrew Martins | July 24, 2019

Salesforce users can now follow up with customers on social media from a single dashboard.

How to Create Quality Social Media Marketing Posts
By Kiely Kuligowski | July 12, 2019

Quality, not quantity, is the name of the social media marketing game.

How to Sell on Facebook Using Shopify
By Kiely Kuligowski | July 05, 2019

Shopify makes selling on Facebook simple.

10 Companies That Totally Rock Customer Service on Social Media
By Kayla Harrison | May 07, 2019

These are lessons from the way some brands handle social media.

Facebook Beta-Tests Lead Gen, Appointment Booking for Messenger
By Bennett Conlin | May 07, 2019

Facebook recently announced these upcoming Messenger features for business.

TikTok for Business: How You Can Use This New Social Network
By Kiely Kuligowski | April 21, 2019

TikTok is the latest social media craze. Here's how your business can use it.

10 Best Slack Apps for Business
By Charell Star | April 16, 2019

These 10 Slack apps are must-haves for any business owner.

Measuring Success When Working With Influencers
By Kiely Kuligowski | April 15, 2019

Social media has revolutionized marketing. Are your influencer campaigns successful?

As Trust in Online Media Drops, Email Newsletters Drive Engagement
By Andrew Martins | April 02, 2019

Gaining a reader's trust and interest is important for any publisher, so finding the right outlet is a major step in widening your reach. A recent study suggests email newsletters are more effective...

The Importance of Social Media Branding and Finding Work
By Kiely Kuligowski | March 26, 2019

Companies are turning to social media more than ever to gauge candidates. How do you show up?

Instagram Now Lets Users Buy Products
By Andrew Martins | March 21, 2019

Popular social media app and Facebook subsidiary Instagram announced earlier today that it has launched "Checkout on Instagram," which lets users purchase items directly from more than 20 brands.

Social Networks You've Never Heard Of, but Should Be Using for Marketing
By Kiely Kuligowski | March 07, 2019

Ready to break with Facebook and Twitter as your primary social outreach? Check out these little-known platforms that could help you capture your niche audience.

Instagram Is Testing Local Business Profile Pages
By Anna Attkisson | March 05, 2019

This popular social media platform may soon roll out in-app profile pages that businesses can claim and update.

Tired of Yelp? 14 Alternative Business Review Websites
By Adam Uzialko | February 16, 2019

The savvy consumer wants to understand just how well a business has performed in the past, and for that, there are few things better than business review websites.

Tumblr for Business: Everything You Need to Know
By Saige Driver | February 05, 2019

Want to make a Tumblr blog for your business but not sure how to navigate the social network? This guide covers everything you need to know.

How to Boost Your Business With Instagram (Despite Algorithm Changes)
By Katharine Paljug | February 05, 2019

As with Google, Instagram algorithm changes may mean fewer people see your content. These Instagram strategies can help you weather any algorithmic storm.

How to Use Facebook's Workplace for Small Business
By Charell Star | February 05, 2019

Facebook's workplace collaboration tool was designed with business in mind, and it can keep your team on the same page.

A Beginner's Guide Mastering a Local Social Presence
By Marisa Sanfilippo | February 05, 2019

Tap into local markets through social media by claiming local profiles, posting relevant content and implementing an engagement strategy.

Learn to Spot Fake Social Media Influencers
By Saige Driver | February 05, 2019

The right social media influencers can increase brand recognition and boost sales for your business. But partnering with fake influencers can hurt your reputation. Here's how to spot fake social...

Picturing Success: 5 Things to Know About Visual Marketing
By Katharine Paljug | February 05, 2019

What do customers picture when they think about your company?

Don't Let These Social Media Mistakes Ruin Your Career
By Saige Driver | February 05, 2019

Bad behavior on social media can cost you a potential job or your current one. Every professional should avoid these mistakes.

Google+: Do's and Don'ts for Small Businesses
By Business News Daily Editor | January 31, 2019

Google+ can play a tremendous role growing your business. Here's how to use Google+ as a small business.

Social Media for Startups: Entrepreneurs Share 5 Key Lessons
By Nicole Fallon | January 26, 2019

At American Express OPEN's CEO BootCamp, two startup founders shared their lessons for growing and branding their businesses through social media.

10 Ways to Get the Most Out of Instagram Marketing
By Business News Daily Editor | January 23, 2019

Instagram marketing tips for small businesses