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Social Media

Improve the life time value of your customers by getting in front of them where they hangout online.

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Article
5 Video Apps to Revolutionize Your Social Media Posts
By Joshua Stowers | February 14, 2020

Want compelling video content? Use one of these video editing apps to enhance your social networking.

Article
Social Media Integration: What It Is and How to Implement It
By Sean Peek | January 22, 2020

Social media integrations with your website can help you engage your audience, improve your followership and generate more traffic.

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Future of Social Media: Trends to Watch
By Adryan Corcione | December 30, 2019

Social media is always evolving. Keep an eye on these trends to stay ahead of the curve in 2020 and beyond.

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Helpful Social Media Courses for New Marketers
By Saige Driver | December 11, 2019

If used correctly, social media is a valuable tool. Here are four social media courses for those new to the marketing game.

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10 Business Instagram Accounts Entrepreneurs Should Follow
By Jennifer Post | December 04, 2019

Instagram offers entrepreneurs a way to connect with others and promote their own brands, too.

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Pinterest Gives Small Businesses Top Billing This Holiday Season
By Andrew Martins | November 25, 2019

More than a dozen small businesses will be front and center on Pinterest this holiday season.

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Facebook Announces Support Effort for Military, Veterans and Families
By Andrew Martins | November 07, 2019

Military members and their families will receive assistance finding jobs through Facebook.

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How to Make Your Content Go Viral
By Kiely Kuligowski | September 24, 2019

In this saturated digital market, creating content that goes viral is tougher than ever.

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Your Best Social Media Marketing Tool? Your Employees
By Kiely Kuligowski | September 20, 2019

Your employees can have a big impact on your business's brand identity.

Article
The Best Online Resources for Learning Social Media Marketing
By Adryan Corcione | August 07, 2019

Social media marketing can be quickly learned using these online resources.

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Navigating Social Media After a Disaster
By Kiely Kuligowski | July 26, 2019

According to experts, here's how to respond in the wake of a tragedy.

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Salesforce Unveils Social Media Integration for SMBs
By Andrew Martins | July 24, 2019

Salesforce users can now follow up with customers on social media from a single dashboard.

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How to Create Quality Social Media Marketing Posts
By Kiely Kuligowski | July 12, 2019

Quality, not quantity, is the name of the social media marketing game.

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How to Sell on Facebook Using Shopify
By Kiely Kuligowski | July 05, 2019

Shopify makes selling on Facebook simple.

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10 Companies That Totally Rock Customer Service on Social Media
By Kayla Harrison | May 07, 2019

These are lessons from the way some brands handle social media.

Article
Facebook Beta-Tests Lead Gen, Appointment Booking for Messenger
By Bennett Conlin | May 07, 2019

Facebook recently announced these upcoming Messenger features for business.

Article
TikTok for Business: How You Can Use This New Social Network
By Kiely Kuligowski | April 21, 2019

TikTok is the latest social media craze. Here's how your business can use it.

Article
10 Best Slack Apps for Business
By Charell Star | April 16, 2019

These 10 Slack apps are must-haves for any business owner.

Article
Measuring Success When Working With Influencers
By Kiely Kuligowski | April 15, 2019

Social media has revolutionized marketing. Are your influencer campaigns successful?

Article
As Trust in Online Media Drops, Email Newsletters Drive Engagement
By Andrew Martins | April 02, 2019

Gaining a reader's trust and interest is important for any publisher, so finding the right outlet is a major step in widening your reach. A recent study suggests email newsletters are more effective...

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The Importance of Social Media Branding and Finding Work
By Kiely Kuligowski | March 26, 2019

Companies are turning to social media more than ever to gauge candidates. How do you show up?

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Instagram Now Lets Users Buy Products
By Andrew Martins | March 21, 2019

Popular social media app and Facebook subsidiary Instagram announced earlier today that it has launched "Checkout on Instagram," which lets users purchase items directly from more than 20 brands.

Article
Social Networks You've Never Heard Of, but Should Be Using for Marketing
By Kiely Kuligowski | March 07, 2019

Ready to break with Facebook and Twitter as your primary social outreach? Check out these little-known platforms that could help you capture your niche audience.

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Instagram Is Testing Local Business Profile Pages
By Anna Attkisson | March 05, 2019

This popular social media platform may soon roll out in-app profile pages that businesses can claim and update.

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Tired of Yelp? 14 Alternative Business Review Websites
By Adam Uzialko | February 16, 2019

The savvy consumer wants to understand just how well a business has performed in the past, and for that, there are few things better than business review websites.

Article
Tumblr for Business: Everything You Need to Know
By Saige Driver | February 05, 2019

Want to make a Tumblr blog for your business but not sure how to navigate the social network? This guide covers everything you need to know.

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How to Boost Your Business With Instagram (Despite Algorithm Changes)
By Katharine Paljug | February 05, 2019

As with Google, Instagram algorithm changes may mean fewer people see your content. These Instagram strategies can help you weather any algorithmic storm.

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How to Use Facebook's Workplace for Small Business
By Charell Star | February 05, 2019

Facebook's workplace collaboration tool was designed with business in mind, and it can keep your team on the same page.

Article
A Beginner's Guide Mastering a Local Social Presence
By Marisa Sanfilippo | February 05, 2019

Tap into local markets through social media by claiming local profiles, posting relevant content and implementing an engagement strategy.

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Learn to Spot Fake Social Media Influencers
By Saige Driver | February 05, 2019

The right social media influencers can increase brand recognition and boost sales for your business. But partnering with fake influencers can hurt your reputation. Here's how to spot fake social...