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Article
How Taylor Swift Rocks Social Marketing … And How You Can, Too
By Brittney Morgan | November 18, 2021

Tumblr is a social network that many businesses and brands can't figure out, but pop superstar Taylor Swift has mastered it in a way that you can, too.

Article
Twitter for Business: Everything You Need to Know
By Saige Driver | November 18, 2021

This guide explains the basics of using Twitter for business and how to develop a social media marketing strategy that includes Twitter.

Article
How to Measure Social Media Marketing ROI
By Kiely Kuligowski | November 18, 2021

Find out how to measure the success of your social media marketing campaigns and determine the return on investment your social efforts are generating.

Article
25 LinkedIn Groups Every Entrepreneur Should Belong To
By Julianna Lopez | November 18, 2021

The right groups can be an invaluable resource to help you improve and grow your business. Here are 25 groups you should consider joining.

Article
How Social Media Is Changing Business
By Adam Uzialko | November 16, 2021

CEO of SaleSpider on the difference between social media and social networks

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YouTube for Business: Everything You Need to Know
By Kiely Kuligowski | November 12, 2021

This guide includes tips on how to use YouTube for small business marketing, from creating a YouTube channel to optimizing videos for your audience.

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Social Media Tips for Marketing to College Students
By Joshua Stowers | November 12, 2021

Want to start marketing campaigns that appeal to college students? Learn how social media marketing strategies can help you reach this audience.

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How to Target Older Demographics With Social Media Marketing
By Stella Morrison | November 12, 2021

Don't underestimate social media's ability to reach older demographics. Here's what you need to know.

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Facebook Announces Support Effort for Military, Veterans and Families
By Andrew Martins | November 12, 2021

With Veterans Day just a few days away, Facebook announced efforts to help veterans, active service members and their families.

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LinkedIn Study Reveals the Skills Employers (Really) Want
By Sara Angeles | November 09, 2021
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Snapchat for Business: Everything You Need to Know
By Saige Driver | December 31, 2020

Here's everything you need to know about using the popular "disappearing message" app for your business.

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What Is Social Listening?
By Adam Uzialko | May 26, 2020

With social media listening, you can reach the right people at the right time with the right content.

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How to Embed Social Media Feeds on Your Website
By Kiely Kuligowski | February 28, 2020

Embedding a social media feed into your website boosts engagement, lowers bounce rates and adds credibility to your business.

Article
10 Business Instagram Accounts Entrepreneurs Should Follow
By Jennifer Post | December 04, 2019

Instagram is a unique place for networking and brand promotion. Entrepreneurs can learn a lot from following these 10 Instagram accounts.

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Your Best Social Media Marketing Tool? Your Employees
By Kiely Kuligowski | September 20, 2019

Your employees are your company's best brand advocates. Here's how to enlist the help of employees with your social media efforts.

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Salesforce Unveils Social Media Integration for SMBs
By Andrew Martins | July 24, 2019

Starting today, Salesforce's social media tools are available for small businesses through the company's Salesforce Essentials product for $25 a month.

Article
As Trust in Online Media Drops, Email Newsletters Drive Engagement
By Andrew Martins | April 02, 2019

Gaining a reader's trust and interest is important for any publisher, so finding the right outlet is a major step in widening your reach. A recent study suggests email newsletters are more effective...

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The Importance of Social Media Branding and Finding Work
By Kiely Kuligowski | March 26, 2019

Companies are turning to social media more than ever to gauge candidates. How do you show up?

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Picturing Success: 5 Things to Know About Visual Marketing
By Katharine Paljug | February 05, 2019

What do customers picture when they think about your company?