Social Media

Tumblr is a social network that many businesses and brands can't figure out, but pop superstar Taylor Swift has mastered it in a way that you can, too.

This guide explains the basics of using Twitter for business and how to develop a social media marketing strategy that includes Twitter.

Find out how to measure the success of your social media marketing campaigns and determine the return on investment your social efforts are generating.

The right groups can be an invaluable resource to help you improve and grow your business. Here are 25 groups you should consider joining.

CEO of SaleSpider on the difference between social media and social networks

This guide includes tips on how to use YouTube for small business marketing, from creating a YouTube channel to optimizing videos for your audience.

Want to start marketing campaigns that appeal to college students? Learn how social media marketing strategies can help you reach this audience.

Don't underestimate social media's ability to reach older demographics. Here's what you need to know.

With Veterans Day just a few days away, Facebook announced efforts to help veterans, active service members and their families.

Here's everything you need to know about using the popular "disappearing message" app for your business.

With social media listening, you can reach the right people at the right time with the right content.

Embedding a social media feed into your website boosts engagement, lowers bounce rates and adds credibility to your business.

Instagram is a unique place for networking and brand promotion. Entrepreneurs can learn a lot from following these 10 Instagram accounts.

Your employees are your company's best brand advocates. Here's how to enlist the help of employees with your social media efforts.

Starting today, Salesforce's social media tools are available for small businesses through the company's Salesforce Essentials product for $25 a month.

Gaining a reader's trust and interest is important for any publisher, so finding the right outlet is a major step in widening your reach. A recent study suggests email newsletters are more effective...

Companies are turning to social media more than ever to gauge candidates. How do you show up?

What do customers picture when they think about your company?