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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

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5 Proven Local Marketing Tactics to Gain and Keep Customers
By Sammi Caramela | March 16, 2018

Here are five local marketing tactics for small businesses.

Are You Creeping Out Your Customers? Here's How to Stop
By Sammi Caramela | March 12, 2018

Targeted ads might recruit some buyers, but it's creeping out many customers. Here's how to better approach the marketing tactic.

5 Sales Tips and Tricks from 'Shark Tank''s Kevin Harrington
By Marisa Sanfilippo | February 05, 2018

Developing relationships with your customers is essential for closing the next deal.

3 Proven Ways to Motivate Your Sales Team
By Marci Martin | January 30, 2018

Need to get your sales team motivated? Here are some creative ways to encourage employees to do their best.

How to Use Google Analytics
By Sara Angeles | January 30, 2018

Google Analytics lets you track website traffic, visitor behavior, social media and more. Here's how.

8 Mobile Marketing Solutions for Small Businesses
By Matt D'Angelo | January 30, 2018

Launching a mobile marketing campaign is a piece of cake with these tools and services.

The Making of a Brand: A Guide to Defining and Building a Powerful Brand
By Marisa Sanfilippo | January 24, 2018

Branding is incredibly important for businesses of all sizes. Here's how to build a brand that resonates with your customers.

How 4 Companies Wow Customers With Projection Mapping Ads
By Joanna Furlong | January 20, 2018

These brands have used projection mapping to dazzling effect. See what this tech is and some of its possibilities.

4 Ways to Put "Pokémon Go" to Work for Your Small Business
By Adam Uzialko | January 17, 2018

Here's how your business can capitalize on the "Pokémon Go" craze to attract customers and boost sales.

Tips for Creating a Great Business Marketing Plan
By Adryan Corcione | December 17, 2017

Marketing is a key component in the success of every small business. Find out how to create a plan that works for you.

6 Tips for Writing a Great Guest Post
By Katharine Paljug | December 08, 2017

Getting a contributed article published on a news outlet or blog can be a great, low-cost way to promote your business. Here's how to do it.

5 Essential Tools for Building Your Brand
By Dawn Kuczwara | December 06, 2017

Brand-building tools fall into two categories – building recognition and managing brand perception. Here's how to make sure you're taking advantage of both.

Do's and Don'ts of Creating a Visual Brand
By Katharine Paljug | November 29, 2017

Visual elements like logos, photos and designs are a key part of your brand. Here's what to do – and not do – to ensure your visual assets are effective.

Selling Online: 3 Alternatives to an E-Commerce Website
By Nicole Fallon | November 22, 2017

As the e-commerce market gets more and more crowded, online sellers are turning to new ways of conducting business on the Web.

Sonic Branding and the Buyer Experience of the Future
By Matt D'Angelo | November 15, 2017

Sound has driven businesses from focusing on branding to creating a buyer experience.

Presentation Skills Every Business Owner Should Have
By Katharine Paljug | November 15, 2017

Whether you're a C-suite executive or just presenting to one, follow this expert advice for creating and giving a strong, engaging business presentation.

Creating Content? Write Specifically for Your Target Customer
By Katharine Paljug | September 13, 2017

For your content marketing strategy to be effective, make sure you're creating posts specifically for your target audience. Here's how to do it.

The Small Business Owner's Guide to Online Printing
By Joanna Furlong | September 08, 2017

The benefits and what to watch out for when it comes to online printing for business uses.

Negative Customer Review? Turn It Into a Positive Opportunity
By Nicole Fallon | August 30, 2017

Negative customer reviews don't necessarily have to hurt your company if you handle them correctly. Here's how to turn a bad review into a branding opportunity.

Customer Loyalty Programs: A Must-Have Retention Strategy
By Jennifer Post | August 19, 2017

Small businesses are increasingly using customer rewards and loyalty programs as a retention strategy. Here are options for capitalizing on this popular trend.

How to Take Control of Your Business's Online Reviews
By Katharine Paljug | July 27, 2017

Online reviews are essential to success in the modern business world. Here's what you need to know and how to keeps tabs on what customers are saying about you.

Think Before You Write: 7 Ways to Make Your Emails More Professional
By Sammi Caramela | July 24, 2017

Your emails say a lot about you. Make sure they're as professional as possible. Here's how.

Impress the Press: The Right Way to Respond to HARO Queries
By Katharine Paljug | July 13, 2017

HARO, or help a reporter out, allows brands and their publicists to connect with journalists looking for sources. Here's how to get media coverage through HARO.

What Customers Want From Social Commerce
By Adryan Corcione | June 23, 2017

As social media moves more towards becoming a channel for commerce, here's what experts say consumers are looking for from brands.

How to Get More Online Reviews for Your Business
By Derek Walter | June 14, 2017

Customer reviews are a critical component of any business's online presence. Here's how to encourage people to leave feedback.

Make the Most of Your Marketing Plan on a Budget
By Marci Martin | April 06, 2017

Most small businesses don't have the luxury of a big marketing budget. Here's how to make the most of the resources you have.

5 Key Customer Service Mistakes You Need to Avoid
By Jennifer Post | March 09, 2017

Good customer service is critical to the success of any business. Learn five common mistakes that many brands make and how to avoid them.

Bar, Line or Pie? How to Choose the Right Graph for Your Data
By Sammi Caramela | February 28, 2017

Creating a visual representation of your data for presentations and reports requires choosing the right type of graph or chart. Workshop Digital shares options and tips.

DIY PR: 10 Public Relations Solutions for Small Businesses
By Marci Martin | February 23, 2017

Tackling your own startup PR? Use these 10 tech tools and resources to streamline your efforts.

Marketing to Millennials: How to Capture Gen Y Consumers
By Nicole Fallon | January 01, 2016

Brands across all industries are looking to capture the coveted "millennial market." Here are some tips for understanding and selling to Generation Y.