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Getting a contributed article published on a news outlet or blog can be a great, low-cost way to promote your business. Here's how to do it.
Brand-building tools fall into two categories – building recognition and managing brand perception. Here's how to make sure you're taking advantage of both.
Visual elements like logos, photos and designs are a key part of your brand. Here's what to do – and not do – to ensure your visual assets are effective.
As the e-commerce market gets more and more crowded, online sellers are turning to new ways of conducting business on the Web.
Sound has driven businesses from focusing on branding to creating a buyer experience.
Whether you're a C-suite executive or just presenting to one, follow this expert advice for creating and giving a strong, engaging business presentation.
For your content marketing strategy to be effective, make sure you're creating posts specifically for your target audience. Here's how to do it.
The benefits and what to watch out for when it comes to online printing for business uses.
Negative customer reviews don't necessarily have to hurt your company if you handle them correctly. Here's how to turn a bad review into a branding opportunity.
Small businesses are increasingly using customer rewards and loyalty programs as a retention strategy. Here are options for capitalizing on this popular trend.
Online reviews are essential to success in the modern business world. Here's what you need to know and how to keeps tabs on what customers are saying about you.
Your emails say a lot about you. Make sure they're as professional as possible. Here's how.
HARO, or help a reporter out, allows brands and their publicists to connect with journalists looking for sources. Here's how to get media coverage through HARO.
As social media moves more towards becoming a channel for commerce, here's what experts say consumers are looking for from brands.
Customer reviews are a critical component of any business's online presence. Here's how to encourage people to leave feedback.
Most small businesses don't have the luxury of a big marketing budget. Here's how to make the most of the resources you have.
Good customer service is critical to the success of any business. Learn five common mistakes that many brands make and how to avoid them.
Creating a visual representation of your data for presentations and reports requires choosing the right type of graph or chart. Workshop Digital shares options and tips.
Tackling your own startup PR? Use these 10 tech tools and resources to streamline your efforts.
Brands across all industries are looking to capture the coveted "millennial market." Here are some tips for understanding and selling to Generation Y.
As a global company, your marketing campaigns may be in multiple languages to reach local audiences. Make sure you're getting your translations right.
Images and videos can really boost your holiday sales campaigns. Here's how to make the most of visual marketing.
Is your business looking to change the status quo? Here's how you can build and encourage a new consumer behavior.
Here's a collection of thoughtful and inexpensive gifts to show your clients that you appreciate them, and to keep your business front of mind.
Speaking to a reporter as a small business expert? Here are a few tips to give a great interview.
Before your company decides to do something crazy, maybe you want to check out the results of these guerrilla marketing campaigns. Needless to say, they didn't have the intended result.
A regularly updated blog with fresh, original content is an important feature of any business website. Here's how to make the most of it.
When you're pitching your business, make sure you're catering it to the audience and its needs.
Thinking about starting an Etsy shop? Here are a few tips to help you grow your business.
How to build a winning SEO strategy for your small business.