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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

Latest: Advice, Tips and Resources

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6 Tips for Writing a Great Guest Post
By Katharine Paljug | December 08, 2017

Getting a contributed article published on a news outlet or blog can be a great, low-cost way to promote your business. Here's how to do it.

5 Essential Tools for Building Your Brand
By Dawn Kuczwara | December 06, 2017

Brand-building tools fall into two categories – building recognition and managing brand perception. Here's how to make sure you're taking advantage of both.

Do's and Don'ts of Creating a Visual Brand
By Katharine Paljug | November 29, 2017

Visual elements like logos, photos and designs are a key part of your brand. Here's what to do – and not do – to ensure your visual assets are effective.

Selling Online: 3 Alternatives to an E-Commerce Website
By Nicole Fallon | November 22, 2017

As the e-commerce market gets more and more crowded, online sellers are turning to new ways of conducting business on the Web.

Sonic Branding and the Buyer Experience of the Future
By Matt D'Angelo | November 15, 2017

Sound has driven businesses from focusing on branding to creating a buyer experience.

Presentation Skills Every Business Owner Should Have
By Katharine Paljug | November 15, 2017

Whether you're a C-suite executive or just presenting to one, follow this expert advice for creating and giving a strong, engaging business presentation.

Creating Content? Write Specifically for Your Target Customer
By Katharine Paljug | September 13, 2017

For your content marketing strategy to be effective, make sure you're creating posts specifically for your target audience. Here's how to do it.

The Small Business Owner's Guide to Online Printing
By Joanna Furlong | September 08, 2017

The benefits and what to watch out for when it comes to online printing for business uses.

Negative Customer Review? Turn It Into a Positive Opportunity
By Nicole Fallon | August 30, 2017

Negative customer reviews don't necessarily have to hurt your company if you handle them correctly. Here's how to turn a bad review into a branding opportunity.

Customer Loyalty Programs: A Must-Have Retention Strategy
By Jennifer Post | August 19, 2017

Small businesses are increasingly using customer rewards and loyalty programs as a retention strategy. Here are options for capitalizing on this popular trend.

How to Take Control of Your Business's Online Reviews
By Katharine Paljug | July 27, 2017

Online reviews are essential to success in the modern business world. Here's what you need to know and how to keeps tabs on what customers are saying about you.

Think Before You Write: 7 Ways to Make Your Emails More Professional
By Sammi Caramela | July 24, 2017

Your emails say a lot about you. Make sure they're as professional as possible. Here's how.

Impress the Press: The Right Way to Respond to HARO Queries
By Katharine Paljug | July 13, 2017

HARO, or help a reporter out, allows brands and their publicists to connect with journalists looking for sources. Here's how to get media coverage through HARO.

What Customers Want From Social Commerce
By Adryan Corcione | June 23, 2017

As social media moves more towards becoming a channel for commerce, here's what experts say consumers are looking for from brands.

How to Get More Online Reviews for Your Business
By Derek Walter | June 14, 2017

Customer reviews are a critical component of any business's online presence. Here's how to encourage people to leave feedback.

Make the Most of Your Marketing Plan on a Budget
By Marci Martin | April 06, 2017

Most small businesses don't have the luxury of a big marketing budget. Here's how to make the most of the resources you have.

5 Key Customer Service Mistakes You Need to Avoid
By Jennifer Post | March 09, 2017

Good customer service is critical to the success of any business. Learn five common mistakes that many brands make and how to avoid them.

Bar, Line or Pie? How to Choose the Right Graph for Your Data
By Sammi Caramela | February 28, 2017

Creating a visual representation of your data for presentations and reports requires choosing the right type of graph or chart. Workshop Digital shares options and tips.

DIY PR: 10 Public Relations Solutions for Small Businesses
By Marci Martin | February 23, 2017

Tackling your own startup PR? Use these 10 tech tools and resources to streamline your efforts.

Marketing to Millennials: How to Capture Gen Y Consumers
By Nicole Fallon | January 01, 2016

Brands across all industries are looking to capture the coveted "millennial market." Here are some tips for understanding and selling to Generation Y.

Translating Success: Tips for Multilingual Marketing
By Nicole Fallon | December 07, 2015

As a global company, your marketing campaigns may be in multiple languages to reach local audiences. Make sure you're getting your translations right.

Visual Holiday Marketing: How to Stand Out on Social Media
By Nicole Fallon | November 06, 2015

Images and videos can really boost your holiday sales campaigns. Here's how to make the most of visual marketing.

Creating New Consumer Behaviors from the Ground Up
By Nicole Fallon | October 14, 2015

Is your business looking to change the status quo? Here's how you can build and encourage a new consumer behavior.

12 Fun (and Affordable) Gifts for Your Business Clients
By Brittney Morgan | September 30, 2015

Here's a collection of thoughtful and inexpensive gifts to show your clients that you appreciate them, and to keep your business front of mind.

Meet the Press: Before, During and After the Interview
By Nicole Fallon | August 05, 2015

Speaking to a reporter as a small business expert? Here are a few tips to give a great interview.

5 Crazy Marketing Gimmicks Gone Horribly Wrong
By Chad Brooks | June 29, 2015

Before your company decides to do something crazy, maybe you want to check out the results of these guerrilla marketing campaigns. Needless to say, they didn't have the intended result.

Business Blog Basics: 3 Strategies for Success
By Nicole Fallon | May 01, 2015

A regularly updated blog with fresh, original content is an important feature of any business website. Here's how to make the most of it.

How to Pitch Your Business to Customers, Investors or Anyone Else
By Nicole Fallon | February 17, 2015

When you're pitching your business, make sure you're catering it to the audience and its needs.

Etsy Shares 5 Secrets to Seller Success
By Nicole Fallon | February 03, 2015

Thinking about starting an Etsy shop? Here are a few tips to help you grow your business.

SEO for Small Business: The Past, Present & Future of Search Engine Optimization
By Sara Angeles | December 31, 2014

How to build a winning SEO strategy for your small business.