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Learn how to work with influencers who are enthusiastic about your company and will spread the word to their audience.
By focusing on building relationships rather than making sales, you'll gain more customers at trade shows.
Social media makes video marketing accessible – and affordable – for every business.
Whether you're a public relations professional or just an entrepreneur taking a DIY approach to PR, follow these tips to avoid being ignored by the press.
With so many sustainability certifications out there, it's important to know which ones are worth pursuing.
Elevate your graphic design game with these eight tools that let you easily create interesting and engaging visuals.
Customer service has changed a lot in recent years, and it's about to change even more. Experts share upcoming trends in customer care.
Brand identity is often confused with the "branding" choices that make up your visual marketing. But it encompasses much more than that.
Content marketing creates interest in and knowledge about your brand by sharing information of value to your customers.
All successful businesses grow, but some change so much that they need a full rebrand.
Launching or revamping your business's blog? By following these tips, you can create a marketing tool that promotes your business and builds relationships with customers.
When it comes to understanding and improving customer experience, there are five things every business needs to know.
Here are five local marketing tactics for small businesses.
Targeted ads might recruit some buyers, but it's creeping out many customers. Here's how to better approach the marketing tactic.
Developing relationships with your customers is essential for closing the next deal.
Need to get your sales team motivated? Here are some creative ways to encourage employees to do their best.
Google Analytics lets you track website traffic, visitor behavior, social media and more. Here's how.
Launching a mobile marketing campaign is a piece of cake with these tools and services.
Branding is incredibly important for businesses of all sizes. Here's how to build a brand that resonates with your customers.
These brands have used projection mapping to dazzling effect. See what this tech is and some of its possibilities.
Here's how your business can capitalize on the "Pokémon Go" craze to attract customers and boost sales.
Marketing is a key component in the success of every small business. Find out how to create a plan that works for you.
Getting a contributed article published on a news outlet or blog can be a great, low-cost way to promote your business. Here's how to do it.
Brand-building tools fall into two categories – building recognition and managing brand perception. Here's how to make sure you're taking advantage of both.
Visual elements like logos, photos and designs are a key part of your brand. Here's what to do – and not do – to ensure your visual assets are effective.
As the e-commerce market gets more and more crowded, online sellers are turning to new ways of conducting business on the Web.
Attending a trade show but don’t have a display just let? Check out these vendors.
Sound has driven businesses from focusing on branding to creating a buyer experience.
Whether you're a C-suite executive or just presenting to one, follow this expert advice for creating and giving a strong, engaging business presentation.
For your content marketing strategy to be effective, make sure you're creating posts specifically for your target audience. Here's how to do it.