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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

Latest: Advice, Tips and Resources

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Article
Make the Most of Your Marketing Plan on a Budget
By Marci Martin | April 06, 2017

Most small businesses don't have the luxury of a big marketing budget. Here's how to make the most of the resources you have.

Article
5 Key Customer Service Mistakes You Need to Avoid
By Jennifer Post | March 09, 2017

Good customer service is critical to the success of any business. Learn five common mistakes that many brands make and how to avoid them.

Article
Bar, Line or Pie? How to Choose the Right Graph for Your Data
By Sammi Caramela | February 28, 2017

Creating a visual representation of your data for presentations and reports requires choosing the right type of graph or chart. Workshop Digital shares options and tips.

Article
DIY PR: 10 Public Relations Solutions for Small Businesses
By Marci Martin | February 23, 2017

Tackling your own startup PR? Use these 10 tech tools and resources to streamline your efforts.

Article
Marketing to Millennials: How to Capture Gen Y Consumers
By Nicole Fallon | January 01, 2016

Brands across all industries are looking to capture the coveted "millennial market." Here are some tips for understanding and selling to Generation Y.

Article
Translating Success: Tips for Multilingual Marketing
By Nicole Fallon | December 07, 2015

As a global company, your marketing campaigns may be in multiple languages to reach local audiences. Make sure you're getting your translations right.

Article
Visual Holiday Marketing: How to Stand Out on Social Media
By Nicole Fallon | November 06, 2015

Images and videos can really boost your holiday sales campaigns. Here's how to make the most of visual marketing.

Article
Creating New Consumer Behaviors from the Ground Up
By Nicole Fallon | October 14, 2015

Is your business looking to change the status quo? Here's how you can build and encourage a new consumer behavior.

Article
12 Fun (and Affordable) Gifts for Your Business Clients
By Brittney Morgan | September 30, 2015

Here's a collection of thoughtful and inexpensive gifts to show your clients that you appreciate them, and to keep your business front of mind.

Article
Meet the Press: Before, During and After the Interview
By Nicole Fallon | August 05, 2015

Speaking to a reporter as a small business expert? Here are a few tips to give a great interview.

Article
5 Crazy Marketing Gimmicks Gone Horribly Wrong
By Chad Brooks | June 29, 2015

Before your company decides to do something crazy, maybe you want to check out the results of these guerrilla marketing campaigns. Needless to say, they didn't have the intended result.

Article
Business Blog Basics: 3 Strategies for Success
By Nicole Fallon | May 01, 2015

A regularly updated blog with fresh, original content is an important feature of any business website. Here's how to make the most of it.

Article
How to Pitch Your Business to Customers, Investors or Anyone Else
By Nicole Fallon | February 17, 2015

When you're pitching your business, make sure you're catering it to the audience and its needs.

Article
Etsy Shares 5 Secrets to Seller Success
By Nicole Fallon | February 03, 2015

Thinking about starting an Etsy shop? Here are a few tips to help you grow your business.

Article
SEO for Small Business: The Past, Present & Future of Search Engine Optimization
By Sara Angeles | December 31, 2014

How to build a winning SEO strategy for your small business.

Article
9 CRM Solutions for Small Businesses
By Sara Angeles | December 16, 2014

Keep track of customers and close more sales with these affordable customer relationship management software for small businesses.

Article
3 Tips to Creating a Successful Customer Pipeline
By Business News Daily Editor | December 16, 2014

Consistent upkeep and review are a necessity.

Article
11 Email Marketing Solutions for Small Businesses
By Sara Angeles | November 13, 2014

Email marketing solutions make launching and running email marketing campaigns a breeze.

Article
6 Clever and Offbeat Marketing Tactics Your Business Can Afford
By Brittney Morgan | September 26, 2014

Looking for a way to get your business's name out there? These crazy marketing tactics should do the trick.

Article
Small Businesses Reap Benefits of CRM Software
By Sara Angeles | August 18, 2014

Can a CRM solution help grow your company? As a small business, you stand to benefit from CRM the most.

Article
Designing a Logo That Brands Your Business
By Chad Brooks | July 03, 2014

To help small businesses, DesignCrowd outlines how a logo's colors, shapes and fonts influence how consumers view a brand.

Article
Pricing Changes Will Hit Smallest E-Commerce Shippers Hardest
By Nicole Fallon | June 30, 2014

FedEx and UPS recently announced increases in their shipping charges. Here's how the price hike will affect e-commerce businesses, and what they can do to stay in the game.

Article
Salesforce Small Business CRM: Top 3 Business Features
By Sara Angeles | April 29, 2014

Salesforce Small Business CRM makes it easy to manage contacts and keep track of sales processes.

Article
How to Use CRM for Your Small Business
By Sara Angeles | April 14, 2014

Customer relationship management software helps small businesses create happier, more loyal customers.

Article
Marketing Realism for 2014: Don't Let a Good Plan Sit on the Shelf (Op-Ed)
By Business News Daily Editor | April 01, 2014

Plan your marketing for the year ahead, though remember to keep your goals realistic.

Article
What is Conjoint Analysis?
By Chad Brooks | April 01, 2014

Conjoint analysis is a marketing research technique that helps businesses measure what their consumers value most about their products and services.

Article
CRM Not Optional, Even for Small Business
By Sara Angeles | January 08, 2014

CRM benefits businesses by helping them make better, wiser decisions.

Article
5 Ways You're Alienating Your Customers
By Chad Brooks | August 01, 2013

You may not realize it, but there are lots of things your business might be doing to really tick customers off. Here are five to watch out for.

Article
Successful Marketing Automation Impacts Sales
By Business News Daily Editor | August 01, 2013

All businesses can benefit from keeping track of prospective clients.

Article
How to Make Email Marketing Work
By Business News Daily Editor | July 05, 2013

Effective, efficient and targeted marketing holds hard to ignore benefits.