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Most small businesses don't have the luxury of a big marketing budget. Here's how to make the most of the resources you have.
Good customer service is critical to the success of any business. Learn five common mistakes that many brands make and how to avoid them.
Creating a visual representation of your data for presentations and reports requires choosing the right type of graph or chart. Workshop Digital shares options and tips.
Tackling your own startup PR? Use these 10 tech tools and resources to streamline your efforts.
Brands across all industries are looking to capture the coveted "millennial market." Here are some tips for understanding and selling to Generation Y.
As a global company, your marketing campaigns may be in multiple languages to reach local audiences. Make sure you're getting your translations right.
Images and videos can really boost your holiday sales campaigns. Here's how to make the most of visual marketing.
Is your business looking to change the status quo? Here's how you can build and encourage a new consumer behavior.
Here's a collection of thoughtful and inexpensive gifts to show your clients that you appreciate them, and to keep your business front of mind.
Speaking to a reporter as a small business expert? Here are a few tips to give a great interview.
Before your company decides to do something crazy, maybe you want to check out the results of these guerrilla marketing campaigns. Needless to say, they didn't have the intended result.
A regularly updated blog with fresh, original content is an important feature of any business website. Here's how to make the most of it.
When you're pitching your business, make sure you're catering it to the audience and its needs.
Thinking about starting an Etsy shop? Here are a few tips to help you grow your business.
How to build a winning SEO strategy for your small business.
Keep track of customers and close more sales with these affordable customer relationship management software for small businesses.
Consistent upkeep and review are a necessity.
Email marketing solutions make launching and running email marketing campaigns a breeze.
Looking for a way to get your business's name out there? These crazy marketing tactics should do the trick.
Can a CRM solution help grow your company? As a small business, you stand to benefit from CRM the most.
To help small businesses, DesignCrowd outlines how a logo's colors, shapes and fonts influence how consumers view a brand.
FedEx and UPS recently announced increases in their shipping charges. Here's how the price hike will affect e-commerce businesses, and what they can do to stay in the game.
Salesforce Small Business CRM makes it easy to manage contacts and keep track of sales processes.
Customer relationship management software helps small businesses create happier, more loyal customers.
Plan your marketing for the year ahead, though remember to keep your goals realistic.
Conjoint analysis is a marketing research technique that helps businesses measure what their consumers value most about their products and services.
CRM benefits businesses by helping them make better, wiser decisions.
You may not realize it, but there are lots of things your business might be doing to really tick customers off. Here are five to watch out for.
All businesses can benefit from keeping track of prospective clients.
Effective, efficient and targeted marketing holds hard to ignore benefits.