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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

Latest: Advice, Tips and Resources

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Article
3 Reasons Your Company Could Benefit From a Brand Ambassador Program
By Andreas Rivera | August 24, 2018

Learn how to work with influencers who are enthusiastic about your company and will spread the word to their audience.

Article
How to Make Your First Trade Show a Success
By Bennett Conlin | July 27, 2018

By focusing on building relationships rather than making sales, you'll gain more customers at trade shows.

Article
Video Marketing on Social Media: A Small Business Guide
By Saige Driver | July 25, 2018

Social media makes video marketing accessible – and affordable – for every business.

Article
PR Do's and Don'ts: A Journalist's Perspective
By Sammi Caramela | July 12, 2018

Whether you're a public relations professional or just an entrepreneur taking a DIY approach to PR, follow these tips to avoid being ignored by the press.

Article
The Small Business Guide to Sustainability Certifications
By Carlyann Edwards | July 06, 2018

With so many sustainability certifications out there, it's important to know which ones are worth pursuing.

Article
8 Tools for Creating Compelling Infographics
By Saige Driver | June 29, 2018

Elevate your graphic design game with these eight tools that let you easily create interesting and engaging visuals.

Article
5 Ways Customer Service Has Changed (And How to Adapt)
By Nicole Fallon | May 17, 2018

Customer service has changed a lot in recent years, and it's about to change even more. Experts share upcoming trends in customer care.

Article
Building Brand Identity: Why It Matters and How to Do It
By Katharine Paljug | May 04, 2018

Brand identity is often confused with the "branding" choices that make up your visual marketing. But it encompasses much more than that.

Article
10 Types of Content Marketing to Promote Your Business
By Katharine Paljug | April 30, 2018

Content marketing creates interest in and knowledge about your brand by sharing information of value to your customers.

Article
Rebrand Your Business Without Losing Your Audience
By Katharine Paljug | April 27, 2018

All successful businesses grow, but some change so much that they need a full rebrand.

Article
7 Ways to Improve Your Business Blog
By Katharine Paljug | April 13, 2018

Launching or revamping your business's blog? By following these tips, you can create a marketing tool that promotes your business and builds relationships with customers.

Article
Understanding Your Customers' Experience
By Katharine Paljug | March 20, 2018

When it comes to understanding and improving customer experience, there are five things every business needs to know.

Article
5 Proven Local Marketing Tactics to Gain and Keep Customers
By Sammi Caramela | March 16, 2018

Here are five local marketing tactics for small businesses.

Article
Are You Creeping Out Your Customers? Here's How to Stop
By Sammi Caramela | March 12, 2018

Targeted ads might recruit some buyers, but it's creeping out many customers. Here's how to better approach the marketing tactic.

Article
5 Sales Tips and Tricks from 'Shark Tank''s Kevin Harrington
By Marisa Sanfilippo | February 05, 2018

Developing relationships with your customers is essential for closing the next deal.

Article
3 Proven Ways to Motivate Your Sales Team
By Marci Martin | January 30, 2018

Need to get your sales team motivated? Here are some creative ways to encourage employees to do their best.

Article
How to Use Google Analytics
By Sara Angeles | January 30, 2018

Google Analytics lets you track website traffic, visitor behavior, social media and more. Here's how.

Article
8 Mobile Marketing Solutions for Small Businesses
By Matt D'Angelo | January 30, 2018

Launching a mobile marketing campaign is a piece of cake with these tools and services.

Article
The Making of a Brand: A Guide to Defining and Building a Powerful Brand
By Marisa Sanfilippo | January 24, 2018

Branding is incredibly important for businesses of all sizes. Here's how to build a brand that resonates with your customers.

Article
How 4 Companies Wow Customers With Projection Mapping Ads
By Joanna Furlong | January 20, 2018

These brands have used projection mapping to dazzling effect. See what this tech is and some of its possibilities.

Article
4 Ways to Put "Pokémon Go" to Work for Your Small Business
By Adam Uzialko | January 17, 2018

Here's how your business can capitalize on the "Pokémon Go" craze to attract customers and boost sales.

Article
Tips for Creating a Great Business Marketing Plan
By Adryan Corcione | December 17, 2017

Marketing is a key component in the success of every small business. Find out how to create a plan that works for you.

Article
6 Tips for Writing a Great Guest Post
By Katharine Paljug | December 08, 2017

Getting a contributed article published on a news outlet or blog can be a great, low-cost way to promote your business. Here's how to do it.

Article
5 Essential Tools for Building Your Brand
By Dawn Kuczwara | December 06, 2017

Brand-building tools fall into two categories – building recognition and managing brand perception. Here's how to make sure you're taking advantage of both.

Article
Do's and Don'ts of Creating a Visual Brand
By Katharine Paljug | November 29, 2017

Visual elements like logos, photos and designs are a key part of your brand. Here's what to do – and not do – to ensure your visual assets are effective.

Article
Selling Online: 3 Alternatives to an E-Commerce Website
By Nicole Fallon | November 22, 2017

As the e-commerce market gets more and more crowded, online sellers are turning to new ways of conducting business on the Web.

Article
10 Trade Show Display Vendors to Consider
By Brittney Morgan | November 22, 2017

Attending a trade show but don’t have a display just let? Check out these vendors.

Article
Sonic Branding and the Buyer Experience of the Future
By Matt D'Angelo | November 15, 2017

Sound has driven businesses from focusing on branding to creating a buyer experience.

Article
Presentation Skills Every Business Owner Should Have
By Katharine Paljug | November 15, 2017

Whether you're a C-suite executive or just presenting to one, follow this expert advice for creating and giving a strong, engaging business presentation.

Article
Creating Content? Write Specifically for Your Target Customer
By Katharine Paljug | September 13, 2017

For your content marketing strategy to be effective, make sure you're creating posts specifically for your target audience. Here's how to do it.