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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

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Entrepreneur's Guide to Building Better Media Relationships
By Sammi Caramela | January 17, 2019

Building positive media relationships is one of the most important tasks of entrepreneurship. Here's how to do it.

7 E-Commerce Trends to Watch in 2019
By Sammi Caramela | January 11, 2019

Here are seven e-commerce trends to consider in 2019.

Rebranding? 5 Essential Marketing Tips to Ensure Success
By Adam Uzialko | January 10, 2019

Branding is about establishing a lasting connection with your customers, so how should you go about marketing after a rebranding effort?

How to Start Selling on Amazon
By Matt D'Angelo | January 08, 2019

Getting started on Amazon isn't difficult, but it's important to review the fees, Fulfillment by Amazon costs and the category you want to list your product in.

More Than 50 Percent of Record-Setting Amazon Holiday Sales Made by SMBs
By Anna Attkisson | December 29, 2018

Small to medium-size businesses on Amazon had their best holiday season ever in 2018.

Customer Retention Strategies for Small Businesses
By Katharine Paljug | December 20, 2018

Don't just chase new customers. Focusing on your existing customers is paramount to any small business.

Selling: The Skill Everyone Needs
By Katharine Paljug | December 19, 2018

Getting better at selling means speaking the other person's language, focusing on benefits instead of features and not pushing for a sale.

Bar Rescue's Jon Taffer Explains How to Fix a Failing Business
By Adam Uzialko | December 11, 2018

When a business is failing, it can be difficult to turn it around. Bar Rescue's Jon Taffer explains what holds businesses back and how failing companies can recover.

How Small Businesses Must Adapt to the Amazon Effect
By Matt D'Angelo | November 21, 2018

The Amazon effect is real, but small businesses can adapt to survive. It's time to start selling your products online.

How to Prepare for a Presentation, Even if You're Nervous
By Mona Bushnell | November 15, 2018

Terrified of public speaking? We've got you covered. These tips will help you prepare for your first presentation and calm your nerves.

Have a Seasonal Business? 4 Tips for Year-Round Profitability
By Saige Driver | November 13, 2018

Seasonal businesses may have a tough time making ends meet during the offseason. Here's how seasonal businesses can stay profitable all year long.

What Are Loss Leaders? Should Your Online Business Offer Them?
By Mona Bushnell | October 24, 2018

Small business owners share their strategies for offering online loss leaders.

Bin There Dump That Believes Customer Service Is Key to Success
By Bennett Conlin | October 23, 2018

A San Antonio business uses exceptional customer service to stand out from competitors.

Trade Show Displays: A Buyer's Guide
By Adryan Corcione | October 15, 2018

Thinking about purchasing a trade show display? Here's what you need to know.

3 Tips on Raising Prices Without Losing Customers
By Sammi Caramela | October 11, 2018

Follow these three tips to retain customers while still raising prices.

What's Really Working in Sales Today
By Marisa Sanfilippo | September 19, 2018

Most salespeople follow their gut instinct to guide what they should do to close a sale. However, thanks to recent data, we now know the strategies successful sales reps use.

Google Ads Secrets: What Works for Small Business
By Matt D'Angelo | September 18, 2018

There are several strategies you can implement with Google Ads to drive sales for your business.

3 Reasons Your Company Could Benefit From a Brand Ambassador Program
By Andreas Rivera | August 24, 2018

Learn how to work with influencers who are enthusiastic about your company and will spread the word to their audience.

9 Fun (and Affordable) Gifts for Your Business Clients
By Adam Uzialko | July 28, 2018

Show your gratitude for your clients this season with these fabulous gifts.

How to Make Your First Trade Show a Success
By Bennett Conlin | July 27, 2018

By focusing on building relationships rather than making sales, you'll gain more customers at trade shows.

Video Marketing on Social Media: A Small Business Guide
By Saige Driver | July 25, 2018

Social media makes video marketing accessible – and affordable – for every business.

PR Do's and Don'ts: A Journalist's Perspective
By Sammi Caramela | July 12, 2018

Whether you're a public relations professional or just an entrepreneur taking a DIY approach to PR, follow these tips to avoid being ignored by the press.

The Small Business Guide to Sustainability Certifications
By Carlyann Edwards | July 06, 2018

With so many sustainability certifications out there, it's important to know which ones are worth pursuing.

8 Tools for Creating Compelling Infographics
By Saige Driver | June 29, 2018

Elevate your graphic design game with these eight tools that let you easily create interesting and engaging visuals.

5 Ways Customer Service Has Changed (And How to Adapt)
By Nicole Fallon | May 17, 2018

Customer service has changed a lot in recent years, and it's about to change even more. Experts share upcoming trends in customer care.

Building Brand Identity: Why It Matters and How to Do It
By Katharine Paljug | May 04, 2018

Brand identity is often confused with the "branding" choices that make up your visual marketing. But it encompasses much more than that.

10 Types of Content Marketing to Promote Your Business
By Katharine Paljug | April 30, 2018

Content marketing creates interest in and knowledge about your brand by sharing information of value to your customers.

Rebrand Your Business Without Losing Your Audience
By Katharine Paljug | April 27, 2018

All successful businesses grow, but some change so much that they need a full rebrand.

7 Ways to Improve Your Business Blog
By Katharine Paljug | April 13, 2018

Launching or revamping your business's blog? By following these tips, you can create a marketing tool that promotes your business and builds relationships with customers.

5 Proven Local Marketing Tactics to Gain and Keep Customers
By Sammi Caramela | March 16, 2018

Here are five local marketing tactics for small businesses.